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Paul Kuhne on Viewing Marketing as a Process of Storytelling and Emotional Connection
Manage episode 445684550 series 3592047
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Paul Kuhne, a marketing leader with over two decades of experience in a diverse range of roles and industries, talks to us about the crucial role of relationship building in marketing, both internally and externally. He argues that marketers must effectively sell the value of marketing within their organizations, building alliances with leadership, peers, and other departments.
Paul stresses tailoring communication to diverse stakeholders and fostering a culture of trust and empowerment within marketing teams. He champions a more creative approach to B2B marketing that resonates with the emotional needs of consumers. He challenges the industry's reliance on stale, formulaic messaging and encourages marketers to embrace unconventional ideas.
Connect With:
- Paul Kuhne (Guest): Website // LinkedIn
- Jenni DeWitt (Co-Host): Website // LinkedIn
- Mike Fazio (Co-Host): Website // LinkedIn
Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com
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