What We're Seeing and Hearing: September 13, 2024

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What we are seeing and hearing for the week ending September 13th, 2024. Today we are going to discuss the top 8 challenges related to customer loyalty.
Loyalty360 has the privilege of being in a unique space in the customer loyalty industry, we hear from the leading brands and technology companies as to the “state” of the industry. We do brand focused research throughout the year based on areas of interest from the brand community.
Loyalty360 also has an advisory board who helps shape the topics, trends and area of focus for the association. It is a very diverse group of senior level experts in the customer loyalty space.
During the 2024 Loyalty Expo, the group met and during a breakfast meeting we went around the table to discuss the challenges and opportunities they are seeing, which led us to this top 8 challenges of customer loyalty.
• Shorter Attention Spans
• Engaging Younger Generations
• Keeping up with Martech
• Increased Pressure on Cost
• Data & Privacy
• Partnerships
• Bringing Focus to Loyalty
• Framing Customer Loyalty - Cost vs. Investment
2024 State of Customer Loyalty Paper
Loyalty Expo Partnership Session
Amy Barnett’s – Lunch and Learn
Next Generation customer Loyalty Paper
Per Jenson’s July Lunch and Learn session on socialization of customer loyalty program
About the series:
Loyalty360’s videocast is “What We're Seeing and Hearing,” a weekly summary of trends, insights, and best practices that our team is hearing directly from leading brands — both member and non-members — as well as from supplier partners.
Many details in “What We Are Hearing” will be high-level and often anonymous to provide an open dialogue for those telling Loyalty360 their story. As a trusted advisor to the customer experience and the customer loyalty market, we see a significant amount of impactful and challenging scenarios in the market. This is Loyalty360’s way of bringing this inside information to the market in a timely and concise manner that others can learn from