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Implementing sales training into your business with special guest Benjamin John
Manage episode 343227926 series 3304757
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The art of sales and marketing is often overlooked. But it doesn't have to be that way. If you're looking to build a business, it's important to know how marketing and sales are connected and what works today.
In today’s episode, we have Benjamin John, a licensee of the Grant Cardone training, founder and owner of the Benjamin John Massive Impact Coaching, and owner of the Precision Patio Covers and Sunrooms. Besides, he’s a father and also a guitarist. He joins us to share more about sales and marketing, setting up accountability within an organization, typical objections in the industry and how to respond to them, and much more!
Key Highlights
[03:16] Introducing Benjamin
[07:08] Marketing vs. sales
[09:44] First initial plans when starting a business
[11:04] Some common individual hurdles within an organization
[14:31] The people you should surround yourself with
[17:51] What are your sales reps learning?
[18:50] What businesses does Benjamin work with?
[20:06] Accountability setup in businesses
[24:05] The accountability setup at the Grant Cardone University
[26:39] Typical objections you get as a home service professional.
[28:33] How to respond to the typical objections
[33:27] How to connect with Benjamin
Notable Quotes
● Marketing is like the heart of the company. And the sales and closing of it is like the blood flow of it.
● The second sale is always easier than the first one.
● When you go into stuff with an open mind, you will learn.
● You want to surround yourself with people who are really ambitious and want more than those who don't want to hit a cap and be comfortable.
● I also realized the value of one on ones. Even in my business, talking to people one-on-one is pretty valuable, rather than just a group.
● Knowing what's going on in a sales process and how to use that information to help them make a good decision is very important.
Resources
Connect with Benjamin
Instagram: https://www.instagram.com/primordial_ben/
Website: https://www.benjaminjohn.net/
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