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SuperRare: NFT Powerhouse Becomes a DAO
Manage episode 345949452 series 3378668
SuperRare, the digital art platform, is one of the few mainstream success stories of web3. It’s known for selling premium NFTs, has well-known customers like Snoop Dog, scored partnerships with luxury brands like Gucci, and generated over $250 million in marketplace revenue.
All that came from a curation model that exclusively allowed the company’s hand-picked artists to list their work on the platform. Now, as it transitions to a DAO, its community is taking on the role of curator and keeping ALL of the marketplace’s revenue.
Why did it turn itself over to its community? That’s what I asked John Crain, SuperRare’s cofounder.
19 bölüm
Manage episode 345949452 series 3378668
SuperRare, the digital art platform, is one of the few mainstream success stories of web3. It’s known for selling premium NFTs, has well-known customers like Snoop Dog, scored partnerships with luxury brands like Gucci, and generated over $250 million in marketplace revenue.
All that came from a curation model that exclusively allowed the company’s hand-picked artists to list their work on the platform. Now, as it transitions to a DAO, its community is taking on the role of curator and keeping ALL of the marketplace’s revenue.
Why did it turn itself over to its community? That’s what I asked John Crain, SuperRare’s cofounder.
19 bölüm
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