Business book list part 3

Kaffeen Espresso | supercharged agency new business & marketing

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz

https://amzn.to/34TaPvn

There is no denying the buisness and marketing genius of former Starbucks CEO and now chairman emeritus, Howard Schultz. This book is an honest look back at the principles that have shaped the Starbucks phenomenon. Schultz shares the wisdom he has gained from his quest to make great coffee part of the American experience in a frank way that feels approachable as well as awe-striking, regardless of how you feel about the coffee.

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

https://amzn.to/2Fyx8hi

An FMCG brand marketing client that I really respect and love working with recommended this as a must read for anyone in the world of brand and beyond. Purple Cow is another one that I’ve heard a lot of excerpts from, but not read cover to cover yet, so is eagerly anticipated on the book list.

Inspiring Leadership: Staying Afloat in Turbulent Times by Jane Cranwell-Ward, Andrea Bacon, Rosie Mackie

https://amzn.to/3428ijj

Combining the latest thinking on human performance at the turn of the 21st century with findings from the BT Global Challenge race, this book, recommended by a coaching client and podcast guest, demonstrates how to inspire others, sustain high performance and competitive advantage and keep a healthy work-life balance.

The Paradox of Choice: Why More Is Less by Barry Schwartz

https://amzn.to/2H5cZjL

This book has been a fundamental re-read for me, at any life or business juncture since 2010. It's a powerful reminder that whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, or choosing a doctor everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. This book offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Predictably Irrational: The Hidden Forces That Shape Our Decision by Dan Ariely

https://amzn.to/2T3Gdlk

In a similar vein to The Paradox of Choice, this book addresses why smart people make irrational decisions every day: Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? It's an intriguing, witty and utterly original look at why we all make illogical decisions that'll help you reconsider your work 'influencing' consumer behaviour, to the decisions you yourself make as a consumer.

Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <