#93 Maximise Your Website's Potential: Multi Services, Future-Proofing with AI & Essential Website Tools

Jonny Ross Fractional CMO

- Welcome to a special live streaming of the "90-Day Website Mastery Podcast" across Facebook, YouTube, and LinkedIn.

- Celebrating our latest program launch and the wrap-up of the Website Best Practice webinar series.

- Discover strategies to elevate your website's performance and how to take pride in your digital presence.

Do I Need Separate Websites for Different Services?

- Listener-driven dilemma tackled: "My business offers various services. Should I have a dedicated website for each?"

- Jonny and Pascal debate the merits and considerations of managing multiple services under one domain versus separate sites, factoring in audience targeting and service interrelations.

How Can AI Future-Proof My Content Strategy?

- Insightful discussion on John Hall's Forbes article: "How To Future Proof Your Content Strategy In The Age Of AI."

- Explore the intersection of AI advancements and content marketing, including auditing current content and planning for various consumer stages, without losing the human touch.

What Tools Can Simplify My Website Management?

- Pascal's recommendation: Pika Style, a novel tool for transforming social media accolades into visually appealing website content.

- Jonny introduces Ubersuggest, a robust SEO tool for keyword insights and website optimization, pioneered by Neil Patel.

What Immediate Change Can Amplify My Website's Impact?

- Jonny's tip: The strategic use of exit pop-ups to retain visitors and convert them into leads.

- Pascal's advice: Leverage your top-performing 'how-to' content by attaching actionable resources, like checklists or templates, to encourage user action and repeat visits.

Conclusion:

- A recap of the necessity for strategic focus in service offerings and the blending of AI with human creativity for content that resonates.

- Audit your site to refresh or remove content that doesn't serve your SEO goals, ensuring every piece works hard for your visibility.

- For detailed insights and personal guidance, book a discovery call via 90daymarketingmastery.com.

Essential Links & Resources:

- Read the insightful Forbes article: How To Future Proof Your Content Strategy In The Age Of AI

- Enhance your website with Pascal's app pick: Pika Style

- Boost your site's SEO with Jonny's recommended tool: Ubersuggest

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Timestamps

The question of separate websites for different services (00:03:53)

Discussion on whether businesses should have separate websites for different services, considering factors such as audience, complementarity, and differentiation.

Future-proofing content strategy in the age of AI (00:09:46)

An article by John Hall on how content marketers can adapt and future-proof their strategies in the face of AI advancements, emphasizing the importance of human creativity and expertise.

Assessing current content and planning for different stages (00:10:49)

Insights on auditing existing content, planning content for different stages, identifying content value, and focusing on thought leadership in order to enhance content strategy.

The Sweet Spot of AI and Human Content (00:13:44)

Discussion on the importance of finding the balance between AI-generated and human-written content for future-proofing content strategy.

Embracing AI and Future-Proofing Content (00:14:18)

Exploration of the need to embrace AI in content creation and the importance of focusing on quality, originality, and helpfulness in content production.

Exit Pop-Ups for Website Engagement (00:20:42)

Recommendation to implement exit pop-ups on websites to capture users' attention before they leave, potentially offering value, promotions, or assistance.

Creating a Content Calendar and Utilizing How-To Articles (00:23:40)

Content Calendar and How-To Articles

Discussion on the importance of how-to articles and using tools like Ubersuggest to plan content for the upcoming year.

Conducting an Audit and Enhancing Content (00:25:08)

Auditing and Upgrading Content

Advice on studying the performance of content, upgrading well-performing articles with free downloads, and deciding whether to reignite or remove underperforming content.

The Benefits of Separate Websites and Futureproofing Content (00:26:42)

Separate Websites and Futureproofing Content

Exploration of the reasons for having separate websites, the importance of futureproofing content with AI, and the significance of quality over quantity.