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#21 - Build a Foundation for Better Marketing Measurement
Manage episode 298387652 series 1980353
As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and VP of Analytics & Paid Media, Rich Briddock, discuss how to build a foundation for better marketing measurement through lead tracking on your website, and the technologies you can use to see what channels are driving the most patients.
https://twitter.com/CardinalDM
https://www.facebook.com/CardinalDigitalMarketing
https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
100 bölüm
#21 - Build a Foundation for Better Marketing Measurement
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
Manage episode 298387652 series 1980353
As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and VP of Analytics & Paid Media, Rich Briddock, discuss how to build a foundation for better marketing measurement through lead tracking on your website, and the technologies you can use to see what channels are driving the most patients.
https://twitter.com/CardinalDM
https://www.facebook.com/CardinalDigitalMarketing
https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
100 bölüm
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