Podcast S5E108: Dr Robert Alan Black - The history of creativity research

Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode of the Idea to Value Podcast, we speak with international creativity advocate Dr Robert Alan Black. We touch on his history working with the late, great Prof Paul E Torrance and speak about the history of creativity research.

See the full episode at https://wp.me/p6pllj-1zt

Topics covered in this episode:

• 00:01:15 - Dr Black's history in architecture and advertising, leading him to the new field of creativity research
• 00:06:30 - Who was Prof Paul E Torrance and his impact on the field of creativity research
• 00:09:30 - How creativity tests were developed in the 1950s
• 00:12:30 - The differences between creativity and highly creative thinking, which is "generation of new (to you) ideas"
• 00:14:30 - The difference between analytical, intuitive and divergent thinking
• 00:19:00 - The challenge of develop creative thinking skills
• 00:22:30 - Moving away from studying sick people, to studying psychology
• 00:26:30 - How people can learn to improve their creative thinking skills, using the SPREAD framework

Links mentioned in this episode:

• Cre8ing website: http://www.cre8ng.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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