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Podcast S5E106 Rachel Audige - Getting unblinkered and busting biases
Manage episode 287153544 series 1348711
In today's episode of the Idea to Value podcast, we speak with Australia's top facilitator of Systematic Inventive Thinking, Rachel Audigé.
See the full episode at https://wp.me/p6pllj-1y9
We speak about her new book Unblinkered: The quirky biases that get in the way of creative thinking...and how to bust them, about how biases manifest themselves in our workplace and what we can do about them.
Topics covered in today's episode:- 00:01:20 - Rachel's history coming to innovation through marketing
- 00:03:30 - What is Systematic Inventive Thinking (S.I.T.)
- 00:06:00 - What are biases and how do they affect innovative thinking
- 00:08:30 - Bias: Cognitive Fixedness
- 00:12:45 - Structural Fixedness and Relational Fixedness
- 00:17:00 - The need to be introspective and work inside-out again
- 00:19:30 - How to name your own biases
- Rachel's website: https://rachelaudige.com/
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw
Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
184 bölüm
Podcast S5E106 Rachel Audige - Getting unblinkered and busting biases
Idea to Value - Creativity and Innovation with Nick Skillicorn
Manage episode 287153544 series 1348711
In today's episode of the Idea to Value podcast, we speak with Australia's top facilitator of Systematic Inventive Thinking, Rachel Audigé.
See the full episode at https://wp.me/p6pllj-1y9
We speak about her new book Unblinkered: The quirky biases that get in the way of creative thinking...and how to bust them, about how biases manifest themselves in our workplace and what we can do about them.
Topics covered in today's episode:- 00:01:20 - Rachel's history coming to innovation through marketing
- 00:03:30 - What is Systematic Inventive Thinking (S.I.T.)
- 00:06:00 - What are biases and how do they affect innovative thinking
- 00:08:30 - Bias: Cognitive Fixedness
- 00:12:45 - Structural Fixedness and Relational Fixedness
- 00:17:00 - The need to be introspective and work inside-out again
- 00:19:30 - How to name your own biases
- Rachel's website: https://rachelaudige.com/
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw
Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
184 bölüm
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