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İçerik Chartmetric and Chartmetric: Music Analytics for the New Music Business tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Chartmetric and Chartmetric: Music Analytics for the New Music Business veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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From Playlists to Mailing Lists With Aileen Crowley

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Manage episode 307807667 series 2676484
İçerik Chartmetric and Chartmetric: Music Analytics for the New Music Business tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Chartmetric and Chartmetric: Music Analytics for the New Music Business veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

On this episode, we chat with Aileen Crowley, former Vice President of Global Streaming Marketing at Universal Music Group. Before leaving the major label world in November 2020, Aileen devised data-driven streaming strategy for developing artists, working directly with artist management to translate streaming analytics, develop artist release strategies, and implement plans for audience growth.

Prior to that, Aileen was the General Manager of DigSin, a subscription-based independent music label focused on singles, playlisting, and data, as well as being an artist manager—and that was after spending almost seven years at world-renowned consulting firm McKinsey & Co. Today, Aileen runs The Streaming Story, a website dedicated to contextualizing streaming success with the narrative surrounding that success.

Since recording this interview, Aileen has teamed up with Lark42, a digital consultancy that solves hard problems in the music, data, blockchain, streaming and startup space.

You can connect with Aileen on LinkedIn here.

If you want more free insights, follow our podcast, our blog, and our socials.

If you're an artist with a free Chartmetric account, sign up for the artist plan, made exclusively for you, here.

If you're new to Chartmetric, follow the URL above after creating a free account here.

  continue reading

160 bölüm

Artwork
iconPaylaş
 
Manage episode 307807667 series 2676484
İçerik Chartmetric and Chartmetric: Music Analytics for the New Music Business tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Chartmetric and Chartmetric: Music Analytics for the New Music Business veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

On this episode, we chat with Aileen Crowley, former Vice President of Global Streaming Marketing at Universal Music Group. Before leaving the major label world in November 2020, Aileen devised data-driven streaming strategy for developing artists, working directly with artist management to translate streaming analytics, develop artist release strategies, and implement plans for audience growth.

Prior to that, Aileen was the General Manager of DigSin, a subscription-based independent music label focused on singles, playlisting, and data, as well as being an artist manager—and that was after spending almost seven years at world-renowned consulting firm McKinsey & Co. Today, Aileen runs The Streaming Story, a website dedicated to contextualizing streaming success with the narrative surrounding that success.

Since recording this interview, Aileen has teamed up with Lark42, a digital consultancy that solves hard problems in the music, data, blockchain, streaming and startup space.

You can connect with Aileen on LinkedIn here.

If you want more free insights, follow our podcast, our blog, and our socials.

If you're an artist with a free Chartmetric account, sign up for the artist plan, made exclusively for you, here.

If you're new to Chartmetric, follow the URL above after creating a free account here.

  continue reading

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