Pay Attention to Payviders

Healthcare Rap

Jeff Bean from Geisinger is in the house to help us look at healthcare from the payvider’s point of view. He dives deep into the value prop and business strategy of payviders and where they are headed as the world starts to look a little further down the horizon. How do you incentivize providers to keep people out of the hospital, and then translate that message so consumers understand their options?

All that, plus the Flava of the Week about the affordability crisis. Can the Disruptors do more than transform the consumer experience; can they also make a dent in the cost?

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#215)

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