85. Brand Building vs. Sales Activation: What Is the Difference Between the Two?

Growth Marketers - Digital Marketing Experts

İçerik OneIMS tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan OneIMS veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

3y ago 27:49

M4A•Bölüm sayfası

Arşivlenmiş dizi ("Etkin olmayan yayın" status)

When? This feed was archived on August 16, 2024 11:50 (1M ago). Last successful fetch was on April 09, 2024 15:35 (6M ago)

Why? Etkin olmayan yayın status. Sunucularımız bir süredir geçerli bir podcast beslemesi alamadı

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

In today’s episode, we dive into the topic that is top of the mind for many of our listeners – short-term and long-term marketing efforts. We look at this from the perspective of sales activation and brand building, both of which might have the same end goal, but the way you go about them is entirely different.

Sales activation is just another word for "conversion". It occurs when a prospect decides it is finally time to make a purchase. Sales activation is all about moving from prospect to customer quickly, whereas brand-building is about attracting the prospect's attention and keeping it.

You might be holding yourself back from sustainable growth if you confuse sales activation tactics with brand building.

What is the right mix of those two types of strategies? How should you implement those ideas in your organization? And what are some commonalities between category-leading B2B organizations that are doing really well?

Enjoy the podcast!

Thanks for listening

119 bölüm

#Business #Marketing #OneIMS