In his early 40's, started his own consulting company in 2012 that helps individuals accelerate market impact through product management & marketing training. Saw $5 million growth within 2 years since 2012, now with 6 FTEs. (David Fradin)

Grow A Small Business Podcast

In this episode, I interview David Fradin, the President of Spice Catalyst based in Silicon Valley, USA, a worldwide product success management and product success marketing training, consulting, and assessment organization. They offer training to product managers and product marketing managers who are under huge companies to help them accelerate revenue and innovation.

In 2012, Spice Catalyst was born and David as a former mentor and professor was teaching courses that cover understanding what customers do, personas, innovation, value proposition, markets, and product strategy plans. Within the next two years since 2012, he saw growth of about $5 million and now constantly growing about 100% each year with current FTEs of 6.

David says that in order to promote products and accelerate market impact, business owners along with the managers should always consider what is good for their customers and engage in continual fast-paced cycles of learning and innovation that accelerate revenue and keep ahead of the market.

This Cast Covers:

• Teaching the principles of product management and product marketing to companies around the world.
• Has trained thousands of managers by infusing his workshops with insights and experiences gained as a product leader at certain companies.
• Offering product management and marketing training as well as assessments.
• Revenue is obtained primarily through project-based work.
• Formerly a professor teaching courses that cover understanding what customers do, personas, innovation, value proposition, markets, analysis, and product strategy plans.
• The importance of delegation for the continuous progress of the business.
• Accelerating market impact through product-market strategy plans.
• Engaging in continual fast-paced cycles of learning and innovation that accelerate revenue and keep ahead of the market.
• Growing the consulting company from hundreds of dollars to about $5 million within the next two years since it has started.
• The importance of team building and teamwork in an organization and how it accelerates revenue and innovation.

Additional Resources:

• Spice Catalyst
• Building Insanely Great Products By David Fradin
• Crossing the Chasm By Geoffrey A. Moore
• The Leadership Engine By Noel M. Tichy

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Quotes:

“Make sure the company's values and your values are matched.” —David Fradin

“If you make a mistake, that's okay because most of us learn better from our mistakes than from doing things successfully.” —David Fradin

“It's important to make sure that the team has teamwork and that they have the backs of the other members.” —David Fradin

“Team-building exercises are very important so everyone knows what they need.” —David Fradin

“Focus on the customer, not on all the other organizational things.” —David Fradin

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Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0