Successfully Raising Capital in India in a Sector Where No One Has Raised Capital Before

Grit & Growth

Meet Aditi Shrivastava, Cofounder and CEO of digital entertainment company Pocket Aces, and learn how the company identified investors to support them on their journey to entertain hundreds of millions of Indians in a rapidly shifting media landscape.

Early on in 2013, Pocket Aces identified a huge gap in the market: content specifically designed for India’s youth, where they wanted to consume it—on a smartphone. Fast forward to 2021, and the company is now one of the country’s largest mobile content producers and distributors, with popular media brands FilterCopy and Dice Media, shows like Operation MBBS, and partnerships with the likes of Netflix and Facebook. How did Aditi and her cofounders build such a successful digital entertainment company, so quickly?

It wasn’t easy—Pocket Aces was raising capital where capital hadn't been raised before, and some investors either didn't understand the opportunity or were not confident that the supporting ecosystem would get there.

In this episode, learn how Aditi and her cofounders found the right partners to grow the company, from their first angel investor to seed, Series A, bridge financing and Series B rounds. You’ll also hear from a few investors about how they assessed this opportunity, including Sandeep Singhal of Nexus Venture Partners, and Pranav Pai of 3one4 Capital.

Resources:

Pocket Aces: https://pocketaces.in/

3one4capital: https://3one4capital.com/

Nexus Venture Partners: https://nexusvp.com/

Stanford Seed: https://seed.stanford.edu

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