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İçerik Food Marketing Nerds and Blue Bear Creative tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Food Marketing Nerds and Blue Bear Creative veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo

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Manage episode 273974703 series 1318952
İçerik Food Marketing Nerds and Blue Bear Creative tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Food Marketing Nerds and Blue Bear Creative veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States.

Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested in learning more about merchandising and influencing purchase decisions at the POS. It was one of our most downloaded episodes of last season, so we invited Luke back on to talk to us through the impact COVID-19 has had on the wine and spirits industry.

If you’re not already familiar, E & J Gallo is a winery and distributor; they have a ton of household names in their portfolio and, fun fact, they’re also the largest exporter of California wines.

By the nature of Luke’s role, he has a great pulse on consumer behavior around wine and spirits, and he’s tapped into what’s selling at both a category and brand level. We’ll be covering all of that in this episode, along with a few of Luke’s thoughts around how you can adapt your in-store marketing to the current state of socially distanced store layouts.

For full interview transcripts, visit FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.

  continue reading

66 bölüm

Artwork
iconPaylaş
 
Manage episode 273974703 series 1318952
İçerik Food Marketing Nerds and Blue Bear Creative tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Food Marketing Nerds and Blue Bear Creative veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States.

Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested in learning more about merchandising and influencing purchase decisions at the POS. It was one of our most downloaded episodes of last season, so we invited Luke back on to talk to us through the impact COVID-19 has had on the wine and spirits industry.

If you’re not already familiar, E & J Gallo is a winery and distributor; they have a ton of household names in their portfolio and, fun fact, they’re also the largest exporter of California wines.

By the nature of Luke’s role, he has a great pulse on consumer behavior around wine and spirits, and he’s tapped into what’s selling at both a category and brand level. We’ll be covering all of that in this episode, along with a few of Luke’s thoughts around how you can adapt your in-store marketing to the current state of socially distanced store layouts.

For full interview transcripts, visit FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.

  continue reading

66 bölüm

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