Everything You Need to Know About Client Acquisition Costs (CAC) With Michael Kitces

Experiments in Advisor Marketing

İçerik Taylor Schulte tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Taylor Schulte veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

3y ago 1:02:02

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Do you want to look "over the shoulder" of some of the top financial advisors to see exactly what successful marketing looks like?

👉 Click here to register for the Kitces Digital Marketing Summit

No boring PPT presentations. No vendors. No sponsors.

Just successful advisory firms taking you behind the scenes and showing exactly what they're doing to reach & help more people.

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Today I'm joined by the one and only Michael Kitces.

Yes, he's widely known for his nerdy financial planning skills...

...but he’s also a sneaky good marketer. 🤫

And today he’s joining us to dive into a marketing topic we don't talk about enough -- Client Acquisition Cost (CAC).

Specifically, we cover three BIG things in this episode:

Why knowing your CAC is critical to marketing success + how to calculate it
Where the Lifetime Client Value (LCV) metric fits into the equation
What's working right now in advisor marketing, what isn't working, and why

If you're a financial advisor who wants to make more informed decisions about how + where to spend your marketing dollars, this episode is for you.

34 bölüm

#MBA #Business #Marketing #Taylor Schulte #Im On