The Future of Social Media Careers

Endless Coffee Cup: Digital Marketing Education

Matt Bailey tackles the intricacies of social media careers, mental health, and the ever-evolving landscape of digital marketing. Joined by Jennifer Radke, CEO of the National Institute of Social Media, they explore the findings of NISM's latest social media job study, the importance of ongoing education, and the impact of certification on career advancement.

The study reveals many challenges and rewards of working in social media; the mental health struggles faced by professionals, the complexities of measuring ROI, and the influence of personal bias on consumer behavior.

Fundamental marketing problems of strategic planning, support, and compensation persist in this industry. But there are many external factors coming into play, such the growing backlash against social media and “influencers.”

Tune in as Jennifer and Matt provide invaluable insights into the professional and emotional landscape of social media roles, the necessity of community support, and the significance of continuous learning in staying ahead in a rapidly changing industry.

Whether you're a seasoned social media strategist or just starting out, this episode offers a wealth of knowledge and practical advice to enhance your career and well-being in the digital marketing world.

SiteLogic

SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing

National Institute for Social Media

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