EU247: Our Favorite Software For Ecommerce Funnels

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The guys discuss a tool they use for their business that has changed the game: CartFlows! CartFlows brings the functionality of ClickFunnels into WooCommerce for customized checkouts. This website plug-in has flexible ways to increase conversion rates, craft funnels, apply upsells, and even build split tests.

Check out what the guys discussed: CartFlows, WooCommerce, ClickFunnels

This is a direct transcript. Please forgive any grammar or spelling errors.

Jason: The more that you grow, the bigger that your brand becomes, the more important that’s the stability matters.

Kevin: Test your offers, test different price points, test different, you know, discounts, things like that.

Jason: It works. What they’re doing over there. ClickFunnels is absolutely it changed the industry. I mean, they literally created a complete new segment of the market that Deaton that wasn’t even there before

Jen: You’re listening to eCommerce Uncensored with Kevin Monell and Jason Caruso.

Kevin: Hey everyone. And thank you for joining us on another episode of eCommerce Uncensored. My name is Kevin Monell and I’m here with

Jason: Jason Caruso.

Kevin: You gotta remember to turn on our lights here, our new, uh, yeah, I

Jason: got mine on.

Kevin: Yeah. Nice and bright. Yeah. Hey, Jason, do you want to get us started? I’m going to start here today.

Jason: I’m like, look, I’m looking at your e-commerce sign on your thing on your own mic and it’s blurry. That’s why it’s like distracting me. You see it? Can you see it as blurry

Kevin: to me

Jason: anyway? So Kev today, we’re going to talk about something that I think, um, if you’re using WooCommerce, you’ve probably. Uh, been searching for a solution that we’re about to talk about. Um, so there’s like a big, obviously push right now or a big, uh, you know, the big buzz word these days is, is funnels, right? Sales funnels, upsells cross funnels is like ClickFunnels has made this, this word sort of synonymous with selling products, whether it’s physical or digital or whatever. And. Not that I have anything against ClickFunnels specifically or particularly, but we found that it could be glitchy at times where we would run out. We would have these offers, we’d be spending like five or $6,000 a day on our Facebook ads. And then something would happen on ClickFunnels and then like it would go down and then we wouldn’t even know. We wouldn’t even know it. And like we would lose.

Kevin: Money. And it seems like we always circle back to ClickFunnels too. And it’s always something. Cause I think we’re, we follow Russell Brunson. We see them all in our he’s in our niche. So we see them all over the place. He’s just like that presence that everyone sees. And I think every time we go to start something new or starting a business or whatever, it’s always a topic of conversation. So we start clicking. Should we use ClickFunnels for this? Is this a nice option for us, but I think, and we’ve tried it, we’ve gone in and we’ve gone out and we’ve gone in and we’ve gone out and we’ve tested it over and over again. But I think sometimes I think the main topic is like there is glitches. And then I think when we were using it, we haven’t used it in a couple of years now. So I’m sure a lot of those things are fixed, but it’s like getting involved so deeply in one platform and even with their, their, their new announcement of this 2.0 that they’re coming out with that it’s going to be an all encompassing platform. It’s just a little, for me, it’s a little scary to be so invested in one place. And it kind of pigeonholes you a little bit.

Jason: Yeah. And I think the other side of it is like, you, you don’t have any control, you know, you don’t have any control over when the website goes down. You can’t really get it back up if something happens. So, you know, that’s a thing, but you know, Shopify is the same thing, but Shopify is a very stable platforms, Shopify, for whatever reasons. It’s just, it just works, you know? And, uh, so it’s very, it’s very stable. It’s very trustworthy. Like you could trust it. Um, again, we haven’t used ClickFunnels in a couple of years, so I’m not sure if some of those things that we’ve had a problem with have worked themselves out. But what happened was that we were looking for a solution that would do the same thing that ClickFunnels does, because there’s no doubt that ClickFunnels is an amazing. Platform in theory, right? Like what it does and how it works.

Kevin: And it’s pretty awesome. I mean, the whole concept of it step, you know, just the step-by-step process. Of someone ordering they’ve just like simplified that quote-on-quote funnel. And when you mentioned Shopify it’s I think about like, when we first started this podcast and you and I would always, you know, we would debate over Shopify and WooCommerce. Right. And this was kind of early stages of ClickFunnels. So it wasn’t really part of the conversation at that point. And I was always the guy who was. WordPress WooCommerce. Like we have all the control in the world. Shopify is stable, like you said, because they kind of like, you can’t do just anything you want. Like, everything has to be put through a process. That’s going to be added onto it. And you can’t even when, like, when you go to change code in Shopify, if you’re a developer, it won’t let you save the code if it’s broken in some way. So it’s very stable in that way. But woo commerce for us always gave us that ability to kind of do. Whatever we wanted to do. So we’ve almost like even the business that we built, we built on WooCommerce, even though we were so big on Shopify

Jason: at the time. Yeah. But you know, the thing is, is that you realize, at least from our experience, the, the more that you grow, the bigger that your brand becomes, the more important that step stability matters. And I’m finding personally that we’re kind of growing out of WooCommerce. And I don’t mean it from like a, you know, like it can’t handle the amount of sales and the amount of money that we’re making or transactions or whatever. I mean, from like a standpoint of like, we just don’t want to deal with the shit anymore. And you know what I mean? Like when you, when we were small and, you know, we bought like a little hosting package for $70 a year, you know, it was like, cool. It worked, you know, it’s like, it got us up quickly and. But the problem is, is like when you get to where we are, you know, you know, seven figure brand and you’re getting, you know, 50 to a hundred orders a day. There’s a lot of shit. You got to keep up with with WooCommerce,

Kevin: you know? Yeah. It’s one of those things that you just want to feel. You just want to like simplify, you want everything to be simplified and like, with, with e-commerce, and this is kind of off topic of what we’re actually going to talk about. But with the WooCommerce side, it’s like, every time you’d want to do something new, you got to add a new plugin or you have to talk to a developer or these kinds of things, which are

Jason: they don’t, they don’t always play nice. That’s a big thing. You know, you update one plugin and it breaks something, you know? So. But that’s a whole nother topic. Right? What we wanted to talk to you guys about today was how do you bring the functionality of ClickFunnels into a commerce? Because as we said, like it worked, what they’re doing over there. ClickFunnels is absolutely. It changed the industry. I mean, they literally created a complete new segment of the market that didn’t, that wasn’t even there before,

Kevin: you know? Yeah. And we, and we come on here and we talk about testing. We always always say, test your offers, test different price points, test different, you know, discounts, things like that. And when you’re in a Shopify or WooCommerce, which is what we’re going to talk about here is like, it’s not as always easy. It’s not always as easy as just like. Yeah, like in ClickFunnels, you want to test the new price point. You want to test a different offer. You just create a new sales funnel and you just drive traffic to it, and then you test it for ABC. Well,

Jason: yeah, well the ABC, they have a B split testing thing. Um, I split testing functionality in there that you can just easily split test something. And it wasn’t really so easy up until recently with, um, this new tool that we’ve been using. And we’re not, you know, we’re not getting paid to talk about this. We don’t have any of that. Attachment or any, we don’t get anything from them. It’s just something that we use. And we like to talk about the things that we use, and that is a plugin called CartFlows. And basically it’s a plugin, just like any other plugin and WooCommerce that will create the functionality of a ClickFunnels . And basically you can create funnels. You can create upstaging, click create down-sells. Um, you can do split testing. You can pretty much. Whatever you want to do with this, with this plugin. And, you know, we found some glitches. And mainly on the AB split testing side. And that just may be because we don’t know how to use it. Um, you know, to be honest, like, I don’t know if that’s part of it, if like, we’ve just, you know, cause we don’t really read the directions to all documented. We just do it. Um, so it’s possible that I did something wrong when I turned off the, a B split testing, which kind of screwed things up, but it’s pretty stable. I mean, it really does work pretty well.

Kevin: Yeah, what’s cool about it is it works. If you have a, uh, uh, like a catalog of products and your WooCommerce, and you want to test a different price point, you may think like, well, I can’t just change the price of my product. I, you know, I have to figure out a way to give either people a discount code or something like that. What cart or CartFlows does is it allows you to create these quote-unquote funnels or they call them flows. Um, and you can really put any product in your catalog into the, into this flow. No, they don’t. They don’t call, it flows. Their CartFlows. They, they still call them funnels. I’m getting like flows, I’m getting flows and Klayvio and all that stuff mixed up because they call them flows and Klayvio. But you can create these funnels and you can pretty much specify whatever price point you want or whatever discount you want for your product. So you leave your, your base product. That’s in your store, on your online store, as it is. You don’t have to touch it. Then you bring it into your funnel and you just make it whatever press you want. You can add specific discounts, specific, specific coupon codes and things like that.

Jason: Well, it’s called they’re called flows.

Kevin: First of all, not flows right. Or flows. Exactly.

Jason: Um, But I think one of the coolest feature and there’s like a ton of features in there, but there was like a really cool feature that we use a lot. And that is automatic couponing. So if you give someone like a discount code in the past, you’d have to have them put a coupon code or a discount code in at checkout. And that would basically there’d be some like some friction. There were some. You know, not only like the support side of it, like we’re like, oh, my coupon didn’t work. Oh, I forgot to do it. Can you refund me? Cause those are, that happens a lot with CartFlows. You can actually just add the coupon to the checkout page. So when somebody clicks a link that goes to this checkout page, the coupon is automatically applied. Which is nice because you don’t have to add it and there’s, you don’t get those issues of people of it not working for people because as long as they click that link, it’s automatically applied and that’s like a, Hey, that’s like something. We use that a lot in email. We use that a lot on our landing pages. We use that feature, I think, more than anything. And I think that alone is a huge, huge help because the amount of. Emails that we send out, especially when you have big lists of, you know, 50,000, 70,000, a hundred thousand people on your email lists. That’s a lot of people clicking through. Um, that’s a really cool feature. I think that I really like about

Kevin: Yeah. To your point, it gives you. That you have a customized checkout for whatever funnel and they, and they call them flows, but I go into their website and it says, number one, sales funnel, builder to increase conversions. So they use that term too. So I don’t know, whatever. So every, every funnel you create or any, every flow you create in there, you get your own custom checkout. So you can, if you’re going to test a product, a physical product, whatever it may be. You can have like testimonials on that checkout page. You’re not stuck with whatever WooCommerce has and they’re basically, oh, you can customize

Jason: the checkouts to make them look and say anything that you want. You can test different checkouts to see if there’s any, any sort of lift in revenue. Uh, if you have, let’s say testimonials on a checkout page compared to, or, you know, testing it against. Testimonials on the checkoff age. Um, you know, that there’s there’s, you have really, what it comes down to is you have complete control of the entire process. You can do upsells, you can do down-sells, you can do, uh, you know, kind of like if somebody buys this, show them that they have this new feature, actually, that’s pretty cool. Where if you have any commerce, uh, store and. You have like multiple products, it will recommend like how, when you go to Amazon, it says people who’ve bought this also bought this well, there’s a new feature in CartFlows. That’ll actually do that for you. As long as you have multiple products in your store. Um, and w I’m in their inner circle Facebook group, because I bought it when we bought it. And, uh, they’re constantly, constantly releasing new. Uh, tools and, and upgrading. I mean, they’re, they’re really, I mean, there’s a lot of people using, I mean, there’s like 50, 60,000 people using CartFlows and they, uh, they’ve really done a really good job. I mean, it’s a really, really stable. And really good plugin for WooCommerce,

Kevin: for sure. And after using both ClickFunnels, and again, we haven’t used in a couple of years, so I’m not really sure where it’s at now. Like it was a little bit clunky to set up the funnels for me. And I knew what I was doing this. I feel like it was really simple for us to use, um, And another part that is included in this is, and I think ClickFunnels started the whole order bump process. And we talk about it all the time, trying to get, you know, that, that, uh, average order value up in order bumps is such a huge thing for us is like during that checkout, having that little box at the bottom of the checkout, which you can’t do with your just standard WooCommerce checkout and have it so customized, but.
Kevin: As they’re checking out in that special checkout that created, you can have that little box at the bottom that says. Add this, you know, right before they’re about to check out after they’ve entered their credit card information and right about right before, they’re about to submit their order. You can have them add, you know, uh, you know, a similar product or even just like double the order at a discount. And it really makes it really cool to do that. So I think we’ve, we’ve really found a good alternative to two ClickFunnels while we’re using our, you know, very customizable will commerce.

Jason: You just reminded me, uh, we actually, our order bump is not on the, uh, the thank you page of our Facebook ad.

Kevin: So we got to add that. I just want the, uh, the one-time offer checkout the one time offer. Yeah. That could be a huge game changer.

Jason: Yeah. And then also there, they also allow you to do one-time offers as well. So on the thank you pages, you can do one time offers. I mean, the tool is just really cool. And I think that the. Uh, you know, you can use their checkout for your entire WooCommerce site. You can just use it for the flows that you’re creating. Uh, it’s, it’s very flexible. You can do custom URLs. You could do. I mean, pretty much anything if you are, if you’re struggling with e-commerce and you’d like more functionality, I mean, this is, this is the plugin. I mean, this is like the flagship. Funnel plugin for WooCommerce. If you ask me, in my opinion, we’ve used a lot of them. Um, there’s, you know, there’s Sam Carr and there’s these, some of these other ones to me, uh, cart, CartFlows is the best and it works the best. Um, Like I said, we’re not getting paid for this. It’s just a tool that we, that we wanted you guys to know about because we use it every single day. I mean, you can clone flows. If you have a flow that’s really worked and you can clone one and just change some things up in it. Um, you can, they’re really good for like sales pages. If you have like a long sales page, you can create like funnels just for those sales pages. And, uh, you know, when somebody clicks add to cart, they can go to different checkout. I mean, it’s really a, a neat tool. Um, Shopify, uh, just did the OneClickUpsell, which was Ezra Firestones and they just brought it natively into Shopify. So you can do the same kind of functionality in Shopify because obviously it’s a thing. I mean, everybody’s doing it. And, um, but yeah, I mean, I, I now CartFlows. I will say this. It is not the cheapest of plugin I’ve ever seen. I think it’s. $800 for a lifetime membership or lifetime access or $200 a year. Maybe

Kevin: it’s a thousand dollars for lifetime. Oh, they just bumped up 9 99. Yeah. Yeah. Daniel 2 39. Yeah.

Jason: Yep. 2 39 a year. So,

Kevin: um, and it works great with our, we used Elementor for our landing sign and it works perfectly with all that stuff. So it’s really, they really. I really, yeah. We’ve made a lot of money. Always. You want it to be in clival, you know, you know me, I be like, I want that two comma club stuff.

Jason: Yeah. With ClickFunnels. Yeah. Right. Yeah. There’s also, the other thing is kept there’s templates in here. So like it, cause I’ll actually, let me take that back CartFlows is actually is I believe it’s free. And then when you buy it, there is a pro like where you can get. Like templates, because I believe we have the pro version. There’s actually two, there’s like a free N a and a paid and you get some, obviously some extra functionality with the paid version and I’m trying to figure out where that is, but, um, yeah, I mean, they’re there. I think it is. Let me see. Yeah.

Kevin: Maybe you can put it in for free and test it out. And then there’s a pro version.

Jason: There’s a pro version and there’s a CartFlows. You have to have both of them in though. So like if you have the pro you have to have the regular free. Yeah.

Kevin: So, yeah. So if you guys are looking for a flexible way to test different offers to desk, test different landing pages without like disturbing, like your, your, you know, your evergreen pricing, your evergreen catalog on your website, on your phone. You know, car flows is a really good option to test a bunch of different things, landing pages for Facebook ads, different checkouts, because then once you have, like, once you see like even a checkout converting, you could even start using that in your regular checkout, you know, test different checkouts, test, different messaging on your checkout, see what works best, and then transition it over into your, you know, your regular every day, you know, website check. Got it. Cool. All right, guys. Thank you guys so much for listening as always, you can check us out at an eCommerceuncensored.com and we’ll talk to you guys real soon

Jason: later.

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