Ep 44 | The Future of eCommerce: Choice-Driven Experiences with Amiel Shapiro, VP of Data & Insights at Eko

Driven by Data: The Podcast

İçerik Orbition Group tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Orbition Group veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

3y ago 48:33

MP3•Bölüm sayfası

In Episode 44 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Amiel Shapiro, VP of Data & Insights at Eko, where they discuss how choice-driven experience will play a major part in the future of eCommerce and Digital Retail, which includes;

How his Data journey started in the Israeli Special Intelligence Unit
The transition from being a creative-driven organisation to being a results-orientated organisation
The cultural transformation that occurred to achieve that
Why the power of choice is key in the future of retail/eCommerce
How major global brands are utilising these methods
How they identified Data & Analytics champions within the organisation
Why it’s the responsibility of the Data Leader to drive the data-driven culture
How they used the companies’ creative resources to articulate better stories internally
The importance of communication in driving cultural change
How they’ve helped Walmart create a choice-driven shopping experience, online
What does that actually mean for Eko’s Data & Analytics team, day-to-day
Why choice-driven experience is personalisation on-the-go
How they helped Walmart to achieve a 40% increase in “go to cart” in comparison to linear videos
What the future of eCommerce will look like and the role of Data & Analytics within it

178 bölüm

#Tech #MBA #Business #Orbition Group #News #Tech News #Season 2