Transforming Client Selection and Crafting an Effective Offer Ladder

Double Your Freelancing Podcast

Full show notes: https://dyf.link/episode142

In this episode, I explore a critical mistake many freelancers make — targeting newbie business owners , and how to build a profitable freelance offer ladder.

You'll learn why focusing on clients with established, profitable businesses can drastically increase your earnings and how to structure your services to cater to both high-end clients and newcomers without compromising your income.

This episode will help if you're struggling with low-paying clients or want to create a sustainable business model that leverages your expertise and maximizes your profit.

I also talk about:

• The pitfalls of working with newbie business owners and how it impacts your bottom line
• The concept of an offer ladder and how it can help you serve a range of clients effectively
• Strategies for overcoming imposter syndrome and confidently targeting high-value clients
• How to audit potential clients to identify the best opportunities for your services
• Building a product ladder to nurture new clients while focusing on high-paying bespoke services

Tune in to discover how these insights can elevate your freelance business, optimize your client selection process, and set you on a path to higher profitability and success.

Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer