#82 - How To Make Your ICA The Center Of The Story & Lead Them On A Journey To YOU!

Digital Marketing Made Simple with Jennie Lyon

We are all the main characters in our own stories, and your customers are no different! When you take time to understand your ICA's needs, wants, and preferences and use this to shape your marketing efforts, you build a level of trust and rapport with your audience that will prove invaluable in the long run.

A customer-centric marketing strategy maximizes opportunities for you to connect with your ICA and position yourself as someone who wants to support them - not someone who just wants their money. When your customers feel heard and appreciated, they are more likely to interact with you by following you on social media, signing up for that how-to guide, making a purchase, or recommending your services to a friend!

Making your customer the hero in your story isn't difficult; it just requires a different approach!

What you will learn:

1. If you don't know who your ICA is, you’re wasting your time: Getting crystal clear on the type of person you're trying to attract when you publish any kind of content is the fastest way to build a thriving business.
2. The customer should always be the star of the show: If you want customers to buy from you, you must tell a story in which they are the hero, not you!
3. Success is found in the supporting role: Focusing on how you can meet the demands and needs of your audience, not on all of the wonderful things you have to offer, will bring you success.

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