#80 - How To Select Your ICA & Craft Your Compelling Message Like an Expert

Digital Marketing Made Simple with Jennie Lyon

When it comes to marketing, sometimes it feels like you're invisible. You've invested time and energy into creating content, writing marketing emails and posts, but the response is lackluster at best. No matter how hard you work, your prospects aren't converting.

Marketing is the secret sauce that attracts your ideal client and gets them coming back for more. Your writing needs to be compelling. Your copy should showcase your personality, be captivating, and stand out among the competition. However, to create compelling content, you must first know your customer avatar (ICA).

Let's dive right in this week on How To Select Your ICA & Craft Your Compelling Message Like an Expert.

What you will learn:

1. Nailing Down Your Perfect Clients ICA - I believe that it is better to identify your ideal customer instead of targeting a niche or a target market.

2. Avoid These Two Common Mistakes - Avoid asking irrelevant or vague questions. This will result in unclear content and messaging.

3. Tell Them a Story - Implement the SB-7 Framework of StoryBrand into your marketing.

• Start with a Character
• Address the Problem
• Be the Guide
• Have a Plan
• Call to Action
• Success
• Failure

4. Mastering Marketing Hooks - A catchy marketing hook is an extension of your brand that attracts customers with memorable phrases, slogans, or jingles. Adding these into your marketing will help you stand out from the rest.

Links For This Episode:

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