Manage episode 300148405 series 2816876
Gosh. Sometimes it's baffling to think that Facebook was ever a social networking site for Harvard students when you look at the beast it has become now. As of 2021, it boasts 2.85 billion monthly users.
2.85 billion is a staggering number of people when you stop to think about it. And as a small business, it's hard not to get excited by the prospect of all those people seeing your advertisement on the world's most popular social networking platform. If I could sell 1 item for $1 to all of them, that's $2.85 billion at month's end; I'd be happy to retire with Jayson to a beach house on the Mediterranean. Unfortunately, it's not that easy.
That said, I'll happily share my insight on how small business owners like you can optimize Facebook advertising to help grow your business. That means getting specific about what your advertising goals are, knowing the elements that make up your ad, and even harnessing their analytics to adjust your plan, along with other great tips!
Check it all out in detail on my blog!
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