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Brand News: How IKEA Turned Windows Into Viral Ads Overnight
Manage episode 441746986 series 3514127
İçerik James Walker & Brian Hastings, James Walker, and Brian Hastings tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan James Walker & Brian Hastings, James Walker, and Brian Hastings veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Ever wondered how IKEA turns everyday windows into cutting-edge ad space? Join us as we uncover IKEA's latest brilliant campaign, where "sleep fluencers" transform their windows with IKEA's innovative blinds. These blinds don't just block light; they double as ads, creating a unique, low-cost marketing strategy that reaches beyond social media and into real neighborhoods. We'll discuss how this clever integration of paid campaigns can revolutionize home-based advertising and why it's a game-changer for IKEA.
Shifting gears, we tackle a groundbreaking move by the Commonwealth Bank of Australia (CBA) towards replacing call center staff with AI, in partnership with tech giants Amazon and NVIDIA. With 2,400 jobs potentially on the line, we explore what this bold leap into AI-driven customer service means for the future of work. Is this the beginning of a new era where AI takes over customer support? Tune in to hear our thoughts on how CBA's pioneering steps could set a precedent for industries worldwide.
To see how our experiment went with an AI Sales Reprentative went check out it on our YouTube Channel here
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous
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