Manage episode 265969495 series 2627708
My special guest in this episode is Bri Williams, an expert in behavioral influence from Melbourne, Australia. Recently, Bri had a brilliant talk at Nudgestock, World’s Leading Festival of Behavioural Science and Creativity organized by Ogilvy, presenting a very practical framework to apply the essence of behavioral science into personal or business struggles.
Besides her model we talked about her unusual but comprehensive education on accounting and psychology, her first encounter with behavioral science and how she became aware of difference between intended behavior and natural behavior.
Bri Williams has lots of free resources and tools at her web site, as well as books you can buy online (I'd recommend you "22 minutes to a better business" as a practical manual or "Behavioral Economics for Business" for the science savvy).
Bri Williams' web site
Bri Williams' presentation at Nudgestock