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Data Guru: Marketing Effectively to Hispanic Audiences
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Acxiom experts Vanessa Lara and Linda Harrison discuss the important considerations from Spanglish to Influencers that marketers need to understand when advertising to Hispanic audiences. One size definitely doesn’t fit all for Spanish-speaking audiences so it’s important to look at multiple factors from assimilation to mobile usage when planning campaigns.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 bölüm
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 26, 2024 19:56 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 324568974 series 3335229
Acxiom experts Vanessa Lara and Linda Harrison discuss the important considerations from Spanglish to Influencers that marketers need to understand when advertising to Hispanic audiences. One size definitely doesn’t fit all for Spanish-speaking audiences so it’s important to look at multiple factors from assimilation to mobile usage when planning campaigns.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 bölüm
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