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Challenges of Cybersecurity Events Marketing
Manage episode 302894927 series 2821561
David Elichman is the vice president of global events at Information Security Media Group (ISMG), where he leads a global team that manages to create and curate events that attract thousands of cybersecurity professionals around the world
In this episode of Cybersecurity Unplugged, Elichman discusses:
- Using relevant content and compelling speakers to drive engagement;
- The evolution of technology to keep pace with the rapid increase in virtual and hybrid events;
- Calculating costs when managing the production of complex hybrid events;
- The significance of building brand trust with your sponsors, audience and speakers.
105 bölüm
Manage episode 302894927 series 2821561
David Elichman is the vice president of global events at Information Security Media Group (ISMG), where he leads a global team that manages to create and curate events that attract thousands of cybersecurity professionals around the world
In this episode of Cybersecurity Unplugged, Elichman discusses:
- Using relevant content and compelling speakers to drive engagement;
- The evolution of technology to keep pace with the rapid increase in virtual and hybrid events;
- Calculating costs when managing the production of complex hybrid events;
- The significance of building brand trust with your sponsors, audience and speakers.
105 bölüm
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