CFU 133 - [Reprise] How Timothy Moser uses giveaway contests to build up an engaged audience that is hungry to buy on DAY ONE
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Manage episode 232052020 series 1221181
What if you could launch your project and have a super-engaged audience lining up to buy your product? So many blogs, and guru’s harp on having a big email list before you launch. What if it wasn’t about that? What if it was about how engaged they are?
"90% of the people who sign up for my Giveaways end up reading their email, and about 50-60% respond to that email", Timothy Moser, MasterOfMemory.comThis rings true for a lot of things. If you have a tiny list of raving fans, I guarantee you will convert higher rates, and get MORE sales from that list then you would have if you only focussed on the quantity.
Using a Giveaway Strategy in another niche has helped Timothy Moser get an almost unheard of 10% conversion rate (from lead to sale). This unique selling strategy focused on nurturing your leads, and getting them super engaged, and ready to buy anything you’re selling.
Before Timothy Moser started Master of Memory, a website that offers free information and courses on how to memorize anything, he was a lot like many people trying to get their start on the internet.
He had been listening to podcasts and reading blogs on how to start a business online.
Memorization and learning had always been a passion of Tim’s. One day Tim was googling around for more information to improve his own skills....
But he didn’t find much.
He mostly found forum posts, but certainly no central hub to learn the best techniques for remembering someone’s name you just met, or Spanish verb conjugation.
So Tim threw up a website for fun hoping to make some beer money with banner ads…
When Timothy’s website, MasterOfMemory.com, blew up!
Even though he decided early to focus his brand around giving away ALL his information for free, he was still able to monetize the site within 3 months by selling a course on learning Spanish where enrollees get personal attention from native speakers online.
His Unique Selling Proposition for that course was to use the advanced memorization techniques he had learned and apply it to learning “boring” vocabulary and grammar.
This podcast isn’t on how to memorize anything… Go to MasterOfMemory.com for that info…
You will learn:
- Why Timothy spends hundreds of hours offering free, one-on-one teaching to people who haven’t bought yet even though he knows it is not likely that the people he helps will actually buy his course
- Why you need to focus on a BIG first day for your launch
- How to set up your own Giveaway with nothing more than a Gmail account and a spreadsheet
- How sometimes making people do MORE work is better for sales than making a task as easy as possible.
- The psychological difference between a “launch” and “drawing :) ”, and how it can drive sales
Contact Khierstyn at www.khierstyn.com