Building a Social Media Marketing Strategy with Alex Lee

Content Matters

Alex Lee is the Partner Success Manager at Diginomica and an experienced communications consultant. They refer to themself as a “Comms consultant who loves data analysis.” Alex joined us on the Content Matters Podcast to share their insights and expertise on building and implementing a social media strategy. The conversation focused on organic social media marketing but also included their view on social media advertising. Some of the topics discussed:

• What brands should and should not be doing on social networks today.
• The role employees play in building the brand voice on social media
• The newest social media tactics, including Twitter threads, LinkedIn Posts, the 3-2-1 method of engagement.
• How brands should deal with negative feedback on their posts.
• The difference between social media marketing for a media brand vs a product/services brand.
• Analytics and the importance of measuring performance.
• Her take on social media advertising and how to make it work.

About Alex

Alex started her comms career managing communications and leading strategic planning and policy development, using data and analytics for c-suite dashboards and change programs after a project with JISC Data Labs. As diginomica’s Partner Success Manager, Alex works closely with diginomica's industry content and thought-leadership partners planning and creating targeted and thoughtful social media campaigns in line with diginomica's partner and community goals as well as reporting on partner content performance using analytics tools including Google Analytics, Parse.ly, and social media management platforms.

Meet Alex:

• LinkedIn: https://www.linkedin.com/in/alex-elisabeth-lee/
• Twitter: https://twitter.com/AlexLeeComms
• Diginomica: https://www.diginomica.com