Gentle marketing helped me fall back in love with my business (case study with Alex Okell)

Content Etc.

Stuck on the hamster wheel of content creation? Feeling icky about what you 'should' be doing to sell? Over the constant hustle? Alex Okell was too after severe burnout forced her to re-evaluate how she approached everything in business.

Alex created a Slow Business Framework and now works with wellbeing professionals to help them set up their work in a way that prioritises their mental and physical health. I'm a big fan of this approach to business, which is why I wanted to record a case study exploring Alex's evolution from hustle to gentle marketing.

Want more from Alex? She's hosting a free 3-day gentle visibility training I know will resonate with Content Etc listeners. The training runs from October 11 to 13, and you can sign up here.

✨ REFRESH YOUR CONTENT ✨

Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.

In this episode, we're talking about:

• What is slow business?
• How this approach has changed Alex's life and work
• Behind the scenes of Alex's weekly repurposing and marketing schedule
• 3 ways we can incorporate slow business philosophy into our work today

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Links to things mentioned in this episode:

• 5 things I would do if I was starting my service-based business from scratch — Alex Okell
• Why I’ve opted out of hustle culture — Alex Okell

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.