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İçerik Catherine Weetman tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Catherine Weetman veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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140 Catherine Weetman: focusing on fuel AND friction

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Manage episode 438710096 series 2592657
İçerik Catherine Weetman tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Catherine Weetman veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Circular Economy Podcast - artwork for episode 140

Are we focused on adding more fuel to get the circular economy going – when, really, the problem is too much friction?

Those terms stuck with me a few years ago, from a book helping people to get new ideas going, and succeeding, by looking more closely at the ‘frictions’ that create resistance. The book, The Human Element is written by organisational psychologist Loran Nordgren and David Schonthal, a specialist in entrepreneurship, design, and innovation.

They say that most people working to create change focus on increasing the appeal of the idea itself – we’re convinced that if we add enough value, people will say “yes.”’ Whilst it’s definitely helpful to ‘sell the sizzle’ of our idea, to help move it forward, we tend to overlook the power of all the concerns, confusion, and other factors getting in the way of the change – the friction.

Of course, fuel is necessary for success. Frictions, on the other hand, are difficult to spot. We are naturally convinced that our idea, our project, our new service, is the best thing since sliced bread. So it’s hard for us to see what’s getting in the way for our audience, customers, or investors. Understanding and overcoming frictions requires empathy. We have to see the world, and our idea within it, from the perspective of those affected.

Over the last series of podcast episodes, we’ve talked about quite a few fuels and frictions relating to the circular economy. Reflecting on those conversations helped me see some recurring themes, including:

  • Systems thinking, and the need for seeing a connected whole instead of separate parts, or sub-sections
  • Culture, language and how we understand and interpret the circular economy
  • Mindsets – what’s our worldview, and does this mean we’re stuck in our ways?
  • Information technology, especially ‘legacy’ software systems.

In this episode, I’m going to pull out some of the fuel and friction insights shared by our guests.

International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity.

Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.

Stay in touch for free insights and updates…

Read on for more on our guest and links to the people, organisations and other resources we mention.

Don’t forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox…

You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences.

Links for the episode:

Catherine’s work:

Books, films, people and organisations we mentioned

Other podcast episodes we mentioned

Playlist: getting started with the circular economy…

Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!)

  • #1 What is the circular economy: A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business.
  • #2 The linear economy and your risk checklist: We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation.
  • #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints).
  • #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit.
  • #120 Priorities are changing: people find life is better when we care for and share things – circular economy strategies make that better for business, too.

And here’s Catherine’s guide: What is the circular economy?

Want to dig deeper?

Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business. This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable.

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email

Podcast music

Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter.

Previous episodes….

Ep139 Peter McCafferty ZWS


139 Peter McCafferty: supporting circular businesses

25th August 2024

Circular economy


social value


strategy

Peter McCafferty works on Zero Waste Scotland’s Circular Economy Business Support Service (CEBS). These services were launched back in 2017, and since then, Peter has worked with over 200 SMEs and large organisations, so he’s got a wealth of experience and insights to share with us, especially on the fuel and friction around the circular economy. Zero Waste Scotland is…

Ep137 Dr Martin Stuchtey Landbanking Group


137 Dr Martin Stuchtey: rethinking how we invest in nature

28th July 2024

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regeneration


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Prof. Dr. Martin Stuchtey – a geologist, economist and entrepreneur – is challenging and helping to rethink industrial, farming and economic systems. He founded The Landbanking Group, a Nature Fintech aiming to bring natural capital onto our balance sheets in service of the Paris and Montreal agreements. Dr. Martin Stuchtey is a former Senior and Managing Partner at McKinsey &…

Ep136 Julia Brenner of Melta


136 Julia Brenner of Melta: creating value from food waste

14th July 2024

Circular economy


food


recycling


regenerative


social value

There is a simple solution to conserve, and reuse, more of the nutrients from food waste. In today’s episode, I’m talking to Julia Brenner, a soil scientist and co-founder of Melta, a company dedicated to transforming waste management and soil health. Julia and her business partner founded Melta in 2020, to solve two interconnected challenges faced by rural municipalities: the…

Ep135 Tuomo Laine Twice Commerce


135 Tuomo Laine: unlocking circular business models

30th June 2024

business models


Circular economy


enablers


rental


resell


sharing


software


technology

Tuomo Laine is the CEO and co-founder of Twice Commerce, which provides software to help its clients unlock a range of circular business models. Tuomo is known for being straightforward and action-oriented, and for his dedication to using entrepreneurship for societal good. He is a member of the Unreasonable Group Fellowship, and is occasionally invited to lecture at Aalto University,…

  continue reading

143 bölüm

Artwork
iconPaylaş
 
Manage episode 438710096 series 2592657
İçerik Catherine Weetman tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Catherine Weetman veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Circular Economy Podcast - artwork for episode 140

Are we focused on adding more fuel to get the circular economy going – when, really, the problem is too much friction?

Those terms stuck with me a few years ago, from a book helping people to get new ideas going, and succeeding, by looking more closely at the ‘frictions’ that create resistance. The book, The Human Element is written by organisational psychologist Loran Nordgren and David Schonthal, a specialist in entrepreneurship, design, and innovation.

They say that most people working to create change focus on increasing the appeal of the idea itself – we’re convinced that if we add enough value, people will say “yes.”’ Whilst it’s definitely helpful to ‘sell the sizzle’ of our idea, to help move it forward, we tend to overlook the power of all the concerns, confusion, and other factors getting in the way of the change – the friction.

Of course, fuel is necessary for success. Frictions, on the other hand, are difficult to spot. We are naturally convinced that our idea, our project, our new service, is the best thing since sliced bread. So it’s hard for us to see what’s getting in the way for our audience, customers, or investors. Understanding and overcoming frictions requires empathy. We have to see the world, and our idea within it, from the perspective of those affected.

Over the last series of podcast episodes, we’ve talked about quite a few fuels and frictions relating to the circular economy. Reflecting on those conversations helped me see some recurring themes, including:

  • Systems thinking, and the need for seeing a connected whole instead of separate parts, or sub-sections
  • Culture, language and how we understand and interpret the circular economy
  • Mindsets – what’s our worldview, and does this mean we’re stuck in our ways?
  • Information technology, especially ‘legacy’ software systems.

In this episode, I’m going to pull out some of the fuel and friction insights shared by our guests.

International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity.

Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.

Stay in touch for free insights and updates…

Read on for more on our guest and links to the people, organisations and other resources we mention.

Don’t forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox…

You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences.

Links for the episode:

Catherine’s work:

Books, films, people and organisations we mentioned

Other podcast episodes we mentioned

Playlist: getting started with the circular economy…

Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!)

  • #1 What is the circular economy: A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business.
  • #2 The linear economy and your risk checklist: We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation.
  • #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints).
  • #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit.
  • #120 Priorities are changing: people find life is better when we care for and share things – circular economy strategies make that better for business, too.

And here’s Catherine’s guide: What is the circular economy?

Want to dig deeper?

Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business. This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable.

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email

Podcast music

Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter.

Previous episodes….

Ep139 Peter McCafferty ZWS


139 Peter McCafferty: supporting circular businesses

25th August 2024

Circular economy


social value


strategy

Peter McCafferty works on Zero Waste Scotland’s Circular Economy Business Support Service (CEBS). These services were launched back in 2017, and since then, Peter has worked with over 200 SMEs and large organisations, so he’s got a wealth of experience and insights to share with us, especially on the fuel and friction around the circular economy. Zero Waste Scotland is…

Ep137 Dr Martin Stuchtey Landbanking Group


137 Dr Martin Stuchtey: rethinking how we invest in nature

28th July 2024

agriculture


regeneration


systems thinking

Prof. Dr. Martin Stuchtey – a geologist, economist and entrepreneur – is challenging and helping to rethink industrial, farming and economic systems. He founded The Landbanking Group, a Nature Fintech aiming to bring natural capital onto our balance sheets in service of the Paris and Montreal agreements. Dr. Martin Stuchtey is a former Senior and Managing Partner at McKinsey &…

Ep136 Julia Brenner of Melta


136 Julia Brenner of Melta: creating value from food waste

14th July 2024

Circular economy


food


recycling


regenerative


social value

There is a simple solution to conserve, and reuse, more of the nutrients from food waste. In today’s episode, I’m talking to Julia Brenner, a soil scientist and co-founder of Melta, a company dedicated to transforming waste management and soil health. Julia and her business partner founded Melta in 2020, to solve two interconnected challenges faced by rural municipalities: the…

Ep135 Tuomo Laine Twice Commerce


135 Tuomo Laine: unlocking circular business models

30th June 2024

business models


Circular economy


enablers


rental


resell


sharing


software


technology

Tuomo Laine is the CEO and co-founder of Twice Commerce, which provides software to help its clients unlock a range of circular business models. Tuomo is known for being straightforward and action-oriented, and for his dedication to using entrepreneurship for societal good. He is a member of the Unreasonable Group Fellowship, and is occasionally invited to lecture at Aalto University,…

  continue reading

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