Business RadioX® Network podcast

#Tech #Business News #Business #Marketing #Pro Tip #Lee Kantor #Podcasting #Business RadioX®

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Business RadioX® Network

Series home•Feed

Business RadioX® is amplifying the voice of business by sharing unscripted conversations from local business leaders serving their market, their community, and their profession.

10 episodes

Business RadioX® Network

updated about 8 hours ago

Series home•Feed

Business RadioX® is amplifying the voice of business by sharing unscripted conversations from local business leaders serving their market, their community, and their profession.

10 episodes

#Tech #Business News #Business #Marketing #Pro Tip #Lee Kantor #Podcasting #Business RadioX®

All episodes

1
Poop Scooping Service for a Healthy Environment, with Meliss Jakubovic, Clean Paws Scooping

8 hours ago

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Poop Scooping Service for a Healthy Environment, with Meliss Jakubovic, Clean Paws Scooping (North Fulton Business Radio, Episode 859) In this episode of North Fulton Business Radio, host John Ray interviews Meliss Jakubovic, owner of Clean Paws Scooping. They discuss the unique and innovative services offered by Meliss’s business, which helps residential and commercial clients […]…

1
The Art of Active Listening: Elevating Your Leadership Game

12 hours ago

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In this episode of High Velocity Radio, Stone Payton is joined by Jane Bishop, a dedicated coach and leadership expert. Jane shares her diverse career journey, spanning academia, corporate consulting, and solopreneurship, which informs her coaching approach. The discussion delves into the distinctions between coaching, counseling, mentoring, and consulting, emphasizing active listening and powerful questioning. […]…

1
Coaching for Success: Uncovering Blind Spots and Achieving Leadership Goals

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In this episode of the High Velocity Radio Show, Roshmi Dalal, Director of Executive Coaching and Leadership Services at Weaver, joins host Stone Payton. Roshmi shares her journey from CPA to leadership coach, emphasizing the importance of emotional intelligence and mental fitness in effective leadership. She discusses her role in launching Weaver’s new coaching practice, […]…

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Women in Health: A Bold New Approach to Ending Hunger

13 hours ago

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In this episode of Women in Motion, host Lee Kantor welcomes Jenny Buettner, CEO of Buettner Global Services. Jenny shares her remarkable transition from the fashion industry to the food service sector, driven by the COVID-19 pandemic. She discusses her company’s mission to combat food insecurity by providing healthier food options and developing a transparent […]…

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Bridging the Gap: How Education and Financial Support Can Change Lives for Marginalized Youth

15 hours ago

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Brought to you by Diesel David and Main Street Warriors In this episode of Cherokee Business Radio, Stone Payton facilitates a roundtable discussion with Natalie Hutchins, Dr. Angela Coaxum-Young, and Dr. Angelita Howard. Natalie discusses EverFund’s mission to secure funding for small businesses and educational institutions in underrepresented communities. Dr. Young and Dr. Howard highlight the challenges faced […]…

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Building Genuine Connections: Janice Porter on Relationship Marketing

1 day ago

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Building Genuine Connections: Janice Porter on Relationship Marketing (The Price and Value Journey, Episode 126) In this episode of The Price and Value Journey, host John Ray welcomes Janice Porter, a relationship marketing specialist, LinkedIn trainer, and host of the Relationships Rule podcast. Janice shares her unique approach to building genuine and lasting relationships through LinkedIn […]…

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Exceptional Leadership Insights with John Ott

1 day ago

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Exceptional Leadership Insights with John Ott (North Fulton Business Radio, Episode 858) In this episode of North Fulton Business Radio, host John Ray interviews John Ott from Exceptional Leaders. Ott shares his journey into leadership coaching, emphasizing the importance of curiosity and understanding group dynamics, personal growth, and effective communication. He discusses the significance of […]…

1
From Employees to Owners: The Journey of Transitioning Your Business

2 days ago