Sweetgreen and Market Battle for IP (E9)

Big Things Podcast

‘Tis the season: Grammy nominations are out, Gift Guides are dropping (ours included), and brands are beefing over IP. On this week’s episode we’re talking about Sweetgreen’s recent controversy with Market, gift ideas for everyone in your life, and, of course, Beyoncé.

More from us:

• Mitzi Payne
• Mike Payne

Timestamps:

• 03:00 – Big Thing #1: Grammy nominations are out and we have thoughts!
• 09:00 – Beyoncé’s nominations, the country music categories, and Drake v Kendrick beef
• 28:00 – Big Thing #2: Sweetgreen launched merch, but it stirred up controversy with NY clothing brand, Market.
• 33:00 – Can ideas really get “stolen” in marketing? How do you protect IP? And hot takes on RFPs.
• 42:40 – Big Thing #3: The SCAN 👀 CLUB Gift Guide is live!
• 45:00 – Gifts for your burnt out bestie, the hobby enthusiast, the overstimulated, and more. How we built the guide around behaviors instead of stereotypes.
• 55:00 – What we’ll be gifting this year.

Show notes:

• The SCAN 👀 CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the
• The SCAN 👀 CLUB Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
• Books: Steal Like An Artist by Austin Kleon, The Creative Act by Rick Rubin

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.

Bölümler

1. Sweetgreen and Market Battle for IP (E9) (00:00:00)

2. Big Things in Marketing and Entertainment (00:00:04)

3. Grammy Nominations Discussion (00:03:59)

4. Predicting Grammy Winners and Discussing Nominations (00:15:19)

5. Reviewing TV Shows and Grammys (00:19:24)

6. Brand Theft in Apparel Industry (00:28:04)

7. Gift Guide Trends for 2024 (00:42:06)

8. Thoughtful Gifts and Personal Values (00:48:54)