The Brains and Brawn of Business | Rob Siegel | Podcast series / Marketing

Behind the Brand with Bryan Elliott

Rob Siegel is a lecturer at Stanford University’s Graduate School of Business who specializes in teaching strategy and innovation for both large and small-scale businesses and companies. He is the author of the book The Brains and Brawn Company [https://amzn.to/3bY1CJz] which uses the brain and body as metaphors for ways that companies can be successful holistically.
Siegel has spent time researching the ways in which technology changes things in the business sector and he has explored how companies can integrate digital and physical solutions for their client base and customers. It’s a fascinating career to have but Siegel tells me that he never had an idea that he’d end up here and he found his work by happenstance. “When I was a teenager, I was just a big, fat loser,” he says. “I was just trying to think about how I was going to get beer and try to meet girls. And I didn’t really know what I wanted to do. I entered UC Berkeley as a seventeen-year-old, and my roommate was working for a software company. This was the mid-eighties and I had played with computers, but I didn’t really know software or how it was made. I was thinking about studying engineering and I said, okay I need to make some beer money now that I’m in college and so I ended up going to work for the software company part time and I loved it. I loved technology; I loved the people. I loved the energy.”
Special thanks to our sponsor WeWork!
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
Special thanks to our sponsor Vimeo!
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:

1. It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended.
2. I use Vimeo to host / broadcast live events…
3. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff.
4. What you may not know is that Vimeo can be used if you’re in HR to put all your on-boarding videos in one place.. you could do the same if you teach a course…put your vids behind a paywall and charge for it.
5. Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals.

There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!

Support the show