Ep 175 | Achieving Community Led Growth In The Partner Economy w/ Scott Wilder
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All of a sudden, everyone is talking about community, and we know why- there is no more powerful asset for a company to invest in.
But few people have had long term success in this field, so it's hard to really understand the path to community led growth.
That's why when someone with over 20 years of owning the "community" title for some of the most ubiquitous brands in tech asks to come on the show, I say yes.
Enter Scott K. Wilder. He has led marketing and community for brands such as Intuit, Adobe, Audacity, Hubspot, and now, Crowdvocate (where he's building out a new category I'm in love with.)
Come be a part of the show!
https://tinyurl.com/B2BCBSeason5
Connect with Scott!
On LinkedIn: https://www.linkedin.com/in/wilder/
On his company: https://crowdvocate.com/
Connect with ME!
Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.
Also, I'd love it if you connected with me on LinkedIn or Instagram.
Or shoot me an email at pablo@bethestage.live with the "Heard B2B's Scott Wilder" in subject.
WE HAVE SHOW NOTES NOW THANKS TO OUR COMMUNITY MEMBER, DEB SCHELL!
Scott Wilder
What is the “center of gravity” for the business?
Departments in a large organization
- Customer marketing
- Customer service
- Customer success
- The first obstacle is identifying the disconnect between departments
- Identify the systems that aren’t working in accord with each other
- Company teams are challenged without connecting between departments
Pro-Tips -
- Cross-functional teams with shared metrics are ways to improve communication and build a community team within an organization
- The earlier in a project process to identify the goals of a community is important
Tell me what they are saying in “their words”
Copilot term - we are co-pilots with customers, we need to work together with them
I will take a step back to walk in my customer’s shoes - Scott
Crowdvocate -Company for SaaS companies in the tech industry - Impact Advocacy, Upsell, and Revenue across the customer lifecycle with a designated customer marketing platform. Meet The Customer Led Growth Platform 🙂
SAD -
- Silos - departments - customer first
- Add-on
- Discussion threads
CARE -
- Community - Destination for all of the people who interact with a brand
- Advocacy - Individuals that an organization partners with to elevate a brand on behalf of a product, or could be talking about the industry, rising stars inside of a community
- Resources - Templates, podcasts, lessons, webinars
- Education - Customer marketing, customer growth, industry experts
Check the rest out HERE
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