Ep. 20: Setting social media boundaries in 2022

Authentic Online Marketing with Ruthie Gray

Hey y'all, and welcome back to the show with our episode on social media boundaries. I want to remind you that we are having a growth challenge soon, so get in my free Facebook group, Authentic Instagram Engagement and get on our email list. If you're listening in early January, this will be happening mid to late January. I know you're going to benefit from this challenge and learn some things that we're seeing help right now to generate and grow traffic and authentic followers. Now for today's show, Hayley, my assistant, is joining me! Click below for show notes! https://www.ruthiegray.mom/social-media-boundaries/ Click below to join our free Authentic Instagram Engagement Facebook page! https://www.facebook.com/groups/778964932495587 Setting social media boundaries in 2022 Hayley: Thanks for having me back on the show! R: Anytime girl, glad you're here. So we're going to have a conversation about setting social media boundaries. We’re going to reference where we left off in the 2022 predictions podcast about using IG and the implications of needing to be on it more to get your content seen. H: Basically, we know that Instagram kind of rewards you for being on the app. They know that the more you use it, the more you’ll stay on it basically. It's going to become more saturated as well. Increased IG Traffic We're going to see even more people joining next year. In some ways, that's an exciting thing because there are a lot of people realizing that they can work from home and they can try to accomplish their business dreams. They're gonna be trying to utilize Instagram to make that happen. That's going to be part of Instagram seeing more heavy traffic is there will be people joining with the purpose of promoting their small business and for a small business owner, this is a good thing. It also maybe a little bit of a tricky thing because you may get new potential clients or you might gain new potential peers, but that means also your competition is probably going to grow too. R: I know that the listeners of this podcast and our followers are very concerned with life balance in regards to social media boundaries and being in the present for their people and making the most of our one precious life that we have. So we want to figure out how to do this well. Let’s talk first about a couple more things here that you're seeing happen, Hayley. Maximum user fluctuation means increased need for social media boundaries. H: So, we may see a lot of people joining as it's kind of the usual for Instagram, but we are probably going to see more people leave as well. This is honestly because Instagram is going to be kind of a little bit more competitive with the traffic saturation and a little bit more busy. I think with video taking over on most social media platforms, not just Instagram, but most of them, it does make it a little bit trickier to intentionally, disengage from the app whenever you want to. So, I think some people are going to feel tired of that and maybe a little bit drained by social media and they might just leave. Because setting social media boundaries intentionally is difficult! R: I always tell my followers to be sure to just work on one, building one solid platform before you jump to another. That's why I say spend time on the app, but there's another side of that. That is, you can't put all of your eggs in one basket. So, you do need to make sure that you are elsewhere besides Instagram. The importance of a newsletter Especially your newsletter. For me, Instagram and my newsletter are my top two priorities. The newsletter actually has even more of a priority for me. It is the top one. Because if you can get people on your newsletter you can reach them any time and you can't necessarily do that on IG. Not everyone's going to see your posts on Instagram. So there's that,