The Neuroscience of Leading High-Performance Sales Teams


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As a sales leader, the pressure is always on you to get the most out of your team. Even more so in this worrisome environment. But you’ve embraced the optimistic words that adversity can be opportunity. You’ve come up with ideas to help your sales team pivot from dead in the water to full speed ahead, yet you aren’t so sure how to roll them out to your dispirited and concerned sales team members. Consider this. Learning more about neuroscience factors influencing the acceptance or rejection of change can help you lead your sales team to success – even in trying times.


The May 7th Asher Sales Sense Podcast – “The Neuroscience of Leading High-Performance Sales Teams” – features host John Asher with guest David Morelli, Founder of OrgCoach, an executive coaching and leadership training company specializing in guiding executives and teams through crises and uncertainty. David is also a professor of leadership, communication, strategy, and entrepreneurship in the Executive MBA program at the University of Denver’s Daniels College of Business.

What do sales leaders struggle with most? What makes it difficult for people to change? How can sales leaders get change to stick? What drives salespeople to perform better? What gets in the way when sales leaders try to motivate their teams? Why do good initiatives sometimes not get adopted? Tune in on May 7th to learn the answers to these and other questions and get your sales team back in the game.

About John's guest:

In over 20 years of executive coaching and leadership development experience, David Morelli has become an expert in a wide range of arenas including neuroscience, crisis management, peak performance, leadership styles, persuasive communication, design thinking, improvisation, storytelling, and more. David has coached millionaires, billionaires, musicians, movie stars, best-selling authors, and executives all over the world.

He has guided executives and their teams through crises during the dotcom crash, 9/11, and the Great Recession as well as other financial, industry, and marketplace disruptions. He has deep experience in the financial, technological, media, and healthcare industries. He has trained and coached senior leaders at Charles Schwab, Salesforce, Comcast, and DaVita, among others.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel. ASHER Strategies is the sponsor of ASHER Sales Sense.

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