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Vol. 18 - Prof. Dieter Scharitzer - WU Wien - Audio only
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İçerik Heribert Karrer tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Heribert Karrer veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Prof. Dr. Dieter Scharitzer vom Institut für Marketing der Wirtschaftsuniversität Wien ist zu Gast bei Heribert Karrer, Vorstand Arrow ECS Internet Security AG, Österreich und spricht über Digitalisierung, Marketing und Marktforschung.
Wohin geht das Marketing der Zukunft? Was ist Marketing? Hat sich das Marketing mit den Sozialen Medien verändert? Was passiert mit den Daten unserer Kundenkarten?
Was kann man mit Marktforschung herausfinden? Warum sollte man seine Kunden kennen?
Über diese und viele andre Themen sprechen Dieter Scharitzer und Heribert Karrer in diesem interessanten Arrow ECS Videopodcast.
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