Artwork

İçerik Michael Veazey tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Michael Veazey veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Player FM - Podcast Uygulaması
Player FM uygulamasıyla çevrimdışı Player FM !

Neuroscience of Storytelling for Marketers with Seth Erickson of Storify Agency-auphonic

31:37
 
Paylaş
 

Manage episode 328560289 series 1461986
İçerik Michael Veazey tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Michael Veazey veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Most people think stories and storytelling are just for entertainment. However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human's daily experience. This pattern is known as "The Hero's Journey." For instance, some days you're storming the castle, and some days you're chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why "The Hero's Journey" resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it. When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things. The brain is very similar to a computer. Because the brain is similar to a computer, it has an OS Since there's an OS, there are also apps and firewalls. If there are apps, then there's a way to code applications. So, storytelling and "The Heroes Journey" become more than a way to entertain people. It also becomes the key to how you code applications on the customer's mind. When you connect the dots, it gives you a way to hack humans. At Storify, Seth believes any startup can learn how to tell better stories. His startups know how to communicate better, make their value crystal clear to the marketplace, and outpace the competition. What you’ll learn What is storytelling? The difference between marketing and storytelling Neuroscience of storytelling Brain scans Simulation How important as people in stories? The significant objects project How does emotion play into storytelling? How do use the power of emotion without becoming monsters?! Resources Find out more on their website and get the 1st chapter of book, Neuroscience Prime, for free!
  continue reading

290 bölüm

Artwork
iconPaylaş
 
Manage episode 328560289 series 1461986
İçerik Michael Veazey tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Michael Veazey veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Most people think stories and storytelling are just for entertainment. However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human's daily experience. This pattern is known as "The Hero's Journey." For instance, some days you're storming the castle, and some days you're chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why "The Hero's Journey" resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it. When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things. The brain is very similar to a computer. Because the brain is similar to a computer, it has an OS Since there's an OS, there are also apps and firewalls. If there are apps, then there's a way to code applications. So, storytelling and "The Heroes Journey" become more than a way to entertain people. It also becomes the key to how you code applications on the customer's mind. When you connect the dots, it gives you a way to hack humans. At Storify, Seth believes any startup can learn how to tell better stories. His startups know how to communicate better, make their value crystal clear to the marketplace, and outpace the competition. What you’ll learn What is storytelling? The difference between marketing and storytelling Neuroscience of storytelling Brain scans Simulation How important as people in stories? The significant objects project How does emotion play into storytelling? How do use the power of emotion without becoming monsters?! Resources Find out more on their website and get the 1st chapter of book, Neuroscience Prime, for free!
  continue reading

290 bölüm

Tüm bölümler

×
 
Loading …

Player FM'e Hoş Geldiniz!

Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.

 

Hızlı referans rehberi