In fast-paced innovative industries, intellectual property decision makers face the challenge of balancing new patent initiatives with budgeting concerns and cost savings, while maintaining the company's key competitive advantages.

When planned properly, the optimal balance will reflect in the intellectual property strategy from choosing which new technologies to patent, to leveraging patent assets in the existing portfolio.

Join this complimentary Today’s General Counsel webinar to learn how a forward-thinking IP firm crafts an essential enterprise toolkit to manage spend and maximize IP portfolio value. Cognition IP