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İçerik Ad Tech Today tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Ad Tech Today veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Player FM - Podcast Uygulaması
Player FM uygulamasıyla çevrimdışı Player FM !
Player FM uygulamasıyla çevrimdışı Player FM !
Ad Tech Today
Tümünü oynan(ma)dı işaretle ...
Manage series 2975160
İçerik Ad Tech Today tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Ad Tech Today veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Ad Tech Today features conversations about the subjects that matter most to app publishers, developers, demand partners, and advertisers. This podcast is produced by Smaato. Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and ad server. Our controls make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is headquartered in San Francisco, with additional offices in Hamburg, New York City, Beijing, and Singapore.
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6 bölüm
Tümünü oynan(ma)dı işaretle ...
Manage series 2975160
İçerik Ad Tech Today tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Ad Tech Today veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Ad Tech Today features conversations about the subjects that matter most to app publishers, developers, demand partners, and advertisers. This podcast is produced by Smaato. Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and ad server. Our controls make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is headquartered in San Francisco, with additional offices in Hamburg, New York City, Beijing, and Singapore.
…
continue reading
6 bölüm
Tüm bölümler
×1 Episode 6 - Busting the Myths of OTT Advertising 21:28
21:28
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21:28In the latest episode of our podcast Ad Tech Today, we discuss the trends surrounding OTT, including some prevalent myths around advertising in this environment. Christiana Cacciapuoti of MadHive and Adledger.org is an expert on the topic and joined us to share her insights into some common misperceptions.…
1 Episode 5 - Ad Tech in EMEA/US Versus APAC 16:10
16:10
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16:10In the latest episode of our podcast Ad Tech Today, we discuss the ad tech trends and industry specifics that differentiate APAC from other regions. In this episode, I spoke with Julie Xiao, Manager of Sales Engineering at Smaato, based in our Singapore office. For several years Julie has worked closely with both supply-side and demand-side clients. This year, her key focus has been supply-side technical support and working closely with many APAC publishers in the ad tech industry.…
1 Episode 4 - IAB Transparency and Consent Framework Version 2.0 16:56
16:56
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16:56In the latest episode of our podcast Ad Tech Today, we discuss the IAB’s Transparency and Consent Framework Version 2.0. As of August 21, 2019, the IAB Tech Lab and IAB Europe are encouraging industry adoption of the Transparency and Consent Framework Version 2.0, to provide more transparency and accountability of each party in the advertising ecosystem.…
1 Episode 3 - Reaching Beyond China 15:42
15:42
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15:42In the latest episode of our podcast Ad Tech Today, we discuss how both publishers and advertisers can reach audiences outside of China. For many publishers and advertisers in China, this is an ambitious, new goal in their advertising and monetization efforts. China is the second-largest economy worldwide, and it’s also the world's biggest market in terms of outbound tourism. This is why it’s so important for both sides to gain access to a Chinese population that is heavily on the move.…
1 Episode 2 - In-App Programmatic Advertising for Brands 14:38
14:38
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14:38This episode of Ad Tech Today explores the benefits of the in-app advertising environment for brands. Host Angie Li chats with Alizée Mega, Senior Account Manager for Demand Partnerships at Smaato, on how brand advertisers are using — or should be using — in-app advertising today.
1 Episode 1 - Introducing the World of In-App Advertising 17:01
17:01
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17:01The pilot podcast of Ad Tech Today provides a primer on the in-app advertising industry. Host Angie Li chats with Eve Friedman, Vice President of Business Development, Americas, at Smaato, on trends in in-app advertising.
Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.