Welcome to ‘Making Creativity Pay’, this isn’t a podcast about making millions, more about speaking to people in creative industries whether that’s music, literature, art or anything that relies on creativity about how that ties in with making a living from it. The aim is not about selling out any creative endeavour but to ensure that there is at least some way to pay the bills and keep the lights on, money can be seen to be a vulgar part of the process but getting fairly paid for the time, effort and expertise you put in to something shouldn’t be a crime just because it's something you enjoy. Your podcast host is Dan Barnett, Director of Analytics at Analysis Marketing and in this podcast Dan will be speaking to those in creative industries about how Marketing and Analytics can help in ‘Making Creativity Pay’.