Marketing Dribble podcast

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Aggiunto quattro anni fa

İçerik Rob Boyle & Jonny Kenyon, Rob Boyle, and Jonny Kenyon tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Rob Boyle & Jonny Kenyon, Rob Boyle, and Jonny Kenyon veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

6 gün önce1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Marketing Dribble Podcast

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Jonny Kenyon and Rob Boyle are professional marketers and have come together to talk all things marketing from their combined years of experience.

73 bölüm

#Business #Marketing #Rob Boyle & Jonny Kenyon #Jonny Kenyon #Rob Boyle #Marketingdribble #Podcasting Education #DigitalMarketer

Marketing Dribble Podcast

updated 7 gün önce

Paylaş

Dizi sayfası•Feed

Jonny Kenyon and Rob Boyle are professional marketers and have come together to talk all things marketing from their combined years of experience.

73 bölüm

#Business #Marketing #Rob Boyle & Jonny Kenyon #Jonny Kenyon #Rob Boyle #Marketingdribble #Podcasting Education #DigitalMarketer

همه قسمت ها

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Episode 72: Freelance Freedom: Empowering Success with Adam Faulkner 44:45

7 gün önce44:45

44:45

In this episode of Marketing Dribble , we sit down with Adam Faulkner, a seasoned freelancer, mentor, and advocate for independent professionals. Adam shares his journey from transitioning into freelancing to overcoming early challenges and building a trusted personal brand. We dive into key turning points in his career, the power of LinkedIn for marketing success, and the common mistakes freelancers should avoid. Adam also opens up about his passion for helping others achieve their freelance goals and what’s next on his journey. Whether you're considering freelancing or looking to level up your independent career, this episode is packed with insights and actionable advice to set you up for success. 💡 Golden Nugget: Adam shares his top advice for making the leap into freelancing—don’t miss it! Connect with Adam: linkedin.com/in/adamjfaulkner…

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Episode 71: How to Plan and Host a Successful Marketing Event with Rob Boyle and Jonny Kenyon 28:11

20 gün önce28:11

28:11

Ever thought about hosting your own marketing event but didn’t know where to start? After selling out our first event in less than a week, we decided to do a very frank episode breaking it down step by step—from securing a venue to finding the right speakers, promotion, and all the challenges we faced. Here’s what we covered: 🔍 Getting Started: How we turned an idea into a real event. 📍 Venue & Promotion: Finding a space and getting people through the door without spending a fortune. 🎙️ Speakers: Securing a fantastic line-up that people wanted to see ⚡ Challenges: What can go wrong, will go wrong—bad weather, pizza shortages, and even unexpected competition. 🎉 Wins: What worked well and kept our guests engaged. We also reflect on what we’d change next time and share our plans for future events. Listen now for a behind-the-scenes guide on planning your own marketing event! 🎧…

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Episode 70: Unlocking eCommerce Success: with Dylan Lam ‘Digital Dylan’ 33:18

28 gün önce33:18

33:18

In today’s episode, we’re joined by Dylan Lam, or as he’s known, Digital Dylan —the brain behind Omirank, a digital marketing agency that helps eCommerce and Amazon sellers thrive through lead generation, PPC, media buying, and email strategies. Dylan’s also a board advisor to several 8-figure Amazon brands, and he’s here to drop some gems on how to grow your online business and stay ahead in the e-commerce game. Here’s What We Covered: Dylan’s Story: How he got started, what led to Omirank’s success, and why he fell in love with the world of digital marketing and e-commerce. Staying Ahead on Amazon: Dylan explains how he navigates Amazon’s constant changes and challenges without falling behind. External Traffic Strategies: Why relying solely on Amazon’s internal traffic is risky and how to tap into external sources to fuel long-term growth. Amazon vs Kickstarter: A breakdown of the pros and cons of launching products on each platform—when to go all-in on Amazon and when Kickstarter makes sense. The Power of Personal Branding: Dylan shares why building his personal brand has been key to his growth and how it can work for other entrepreneurs. What’s Next for E-commerce: As new players like TikTok Shop, Temu, and AliExpress enter the mix, Dylan gives his take on whether Amazon will remain king or if we’re witnessing a shift. AI in E-commerce: The AI tools Dylan swears by and how they’re helping businesses streamline workflows and stay competitive. Golden Nugget: The biggest mistake eCommerce sellers are making right now? Listen to find out his answer. This episode is packed with actionable insights for anyone looking to level up their e-commerce strategy and future-proof their business. https://omirank.com/ linkedin.com/in/digitaldylanofficial Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble…

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Episode 69: Boosting Conversion Rates Through Conversational Marketing with Greg Landon 41:15

6 weeks önce41:15

41:15

In this episode, we dive into the world of conversational marketing with Greg Landon, Head of Marketing at Leadoo, a conversion platform helping businesses turn website visitors into quality leads. We explore how tools like Leadoo encourage prospects to engage across their buying journey, increasing conversions and delivering valuable insights for improving lead generation funnels. Greg shares why quality leads are harder to come by and where businesses often go wrong with CRO (conversion rate optimisation). We also discuss the importance of micro-conversions, strategies for navigating complex customer journeys in 2024, and how conversational marketing can be a game-changer. To make it practical, we use Jonny as a live case study, unpacking his journey as a Leadoo customer and the numerous touchpoints involved. Packed with actionable insights, this is a must-listen for anyone looking to improve their website's performance and maximise conversions! https://leadoo.com/ linkedin.com/in/greglandon Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble…

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Christmas Ads 2024 Review with Rob and Jonny 25:07

11 weeks önce25:07

25:07

In this festive episode, Rob and Jonny revive their tradition of reviewing their favourite—and not-so-favourite—Christmas TV ads. However, there’s a twist this year: Jonny hasn’t actually seen any of the ads! Instead, Rob takes on the role of pitching the current Xmas ads to Jonny, as if he were seeking approval to air them. The result is a hilarious and light-hearted episode, making it the perfect way to wrap up 2024 with plenty of laughs. Watch the full episode: https://www.youtube.com/watch?v=3IeS6lBdQS0 Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble…

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Episode 68: Unlocking the Power of SMS Marketing with Bianca Blake 34:07

12 weeks önce34:07

34:07

In this episode, we sit down with Bianca Blake, founder of Klickrr, a platform revolutionising SMS marketing for businesses. Bianca shares the story behind Klickrr’s creation, discussing the gap in the market that inspired her to empower companies with smarter, more effective messaging tools. We explore why SMS marketing is a must-have in today’s digital landscape, how to craft campaigns that resonate, and the common pitfalls businesses should avoid. Bianca also offers a glimpse into the future of SMS marketing, revealing the trends and innovations poised to transform the industry. Whether you’re new to SMS marketing or looking to refine your strategy, this episode is packed with actionable tips and insights, including Bianca’s golden nugget advice for businesses aiming to succeed in 2025 and beyond. https://klickrr.com/ Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble…

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Episode 67: Marketing Strategy Insights with Dan Holt 30:49

14 weeks önce30:49

30:49

Welcome to the Marketing Dribble podcast, where hosts Rob Boyle and Jonny Kenyon cut through the noise to bring you actionable insights and fresh perspectives on the ever-evolving world of marketing. In this episode, we’re joined by marketing strategist Dan Holt to dive deep into the art of building a strategy that truly works. From avoiding common pitfalls and balancing short-term wins with long-term growth to navigating sales pressures and building dream marketing teams, this conversation is packed with golden nuggets for marketers at every level. Whether you're crafting your first strategy or fine-tuning a seasoned approach, this episode delivers essential advice for creating meaningful, lasting impact in your marketing efforts. Key Topics Covered: Where marketing strategies often go wrong. Balancing urgency with sustainable tactics. Convincing decision-makers to invest in long-term goals. Building your ideal marketing team, starting with the first hire. Effective communication: how and with whom to share your strategy. Managing the tension between sales demands and strategic focus. The real role of vision and values in shaping strategy. Takeaway Quote: "Focus is the word for strategy. Less is more, and sometimes all you need is a one-page plan." linkedin.com/in/danholt2 boss-digital.co.uk Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble…

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Episode 66: The Future of Search with Neil Patel 24:31

14 weeks önce24:31

24:31

In this insightful episode, we had the privilege of sitting down with none other than Neil Patel, a renowned authority in digital marketing, to explore the ever-evolving world of search. From groundbreaking strategies to emerging trends, Neil shared invaluable insights that will equip you with the tools to stay ahead in the search game. Here’s what we covered: The Future of Search: Neil’s predictions and trends to watch. Starting Fresh: What Neil would do in a new role at an organization with no prior marketing efforts. AI and Trust: Can we rely on AI in its current form, and how should marketers approach it? Content Priorities: The types of content that deserve your attention in the changing landscape. Local Search: How shifts in search impact businesses with a local focus. Voice Search: What role voice commands will play in future strategies. Search Everywhere: The rise of social and omnipresent search behaviors. Traditional SEO: Why ranking your website is still a cornerstone of success. And as always, Rob asked his Golden Nugget tip, how to elevate your personal branding. Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble…

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Episode 65: Is Freelance life for you? Everything you need to know with Sophie Cross 35:24

16 weeks önce35:24

35:24

Ever wondered what it’s like to start a magazine from scratch while cruising the freelance life? Meet Sophie Cross, the brains (and bold personality) behind Freelancer Magazine , the go-to publication for freelancers everywhere. Sophie, who cheekily calls herself the "White Van Woman" of the freelance world, has created a vibrant community and resource for freelancers. In this episode, we dive deep into her journey: from her inspiration to launch Freelancer Magazine to the challenges she’s faced keeping it fresh and relevant for her audience. Sophie shares insights into the highs and lows of freelancing, why she thinks it’s different from working with agencies, and the unique set of pros and cons that come with each. We also talk about her top courses like “Grow Your Own Newsletter” and “LinkedIn for Humans,” designed to help freelancers find their voice and up their game. Whether it’s tips for landing clients, advice for freelancers feeling isolated, or a few golden nuggets to kickstart your freelance career, Sophie’s got you covered. Listen in as we wrap up with Sophie’s #1 tip for anyone looking to go freelance and find out how you can connect with her and join the Freelancer Magazine community. If you’re already freelancing, thinking about it, or just curious about the freelance world, this episode is packed with practical tips, inspiration, and a whole lot of heart. https://freelancermagazine.co.uk/ linkedin.com/in/sophcross Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble…

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Episode 64: Aligning Marketing and Sales for SaaS Success with Andy Culligan 39:26

17 weeks önce39:26

39:26

In this episode, we’re chatting with Andy Culligan, a Fractional CMO and SaaS marketing pro who knows exactly how to get sales and marketing teams working together (even when it feels like herding cats and dogs!). With nearly a decade in SaaS, Andy’s all about Account-Based Marketing (ABM) and creating personal touchpoints that drive real growth. We dive into why so many companies struggle to align these teams, how to spot (and fix) misalignment, and Andy’s own approach to fitting seamlessly into sales and marketing departments as a Fractional CMO. Whether you’re a solo marketer trying to win over a sales-heavy team or a startup looking to scale smart, Andy’s got practical tips and of course a golden nugget tip you won’t want to miss. Take a listen in for strategies that’ll help you align, grow, and get everyone pulling in the same direction! To find out more reach out to Andy on his LinkedIn: https://www.linkedin.com/in/andy-culligan/ Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble…

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Episode 63: Why the Marketing Industry needs to Change for Women with Fiona Wylie 27:23

23 weeks önce27:23

27:23

In this episode, we sit down with Fiona Wylie, a marketing expert recognised by Marketing Week, who has worked with major brands like Pfizer, British Airways, Nestle, and Dairy Crest. Now leading her own marketing agency specialising in SOS Marketing, Fiona shares her journey of building a company rooted in true flexibility, inclusivity, and well-being. We dive deep into the challenges women face in the marketing world, especially the double whammy of gender and age bias that many encounter. Fiona provides insights on navigating imposter syndrome, the importance of supportive workplaces, and how to create environments that empower new parents and women. We also explore the impact of networking, the significance of flexibility in the workplace, and Fiona’s advice for individuals facing these challenges. Tune in for an inspiring conversation about overcoming barriers and fostering a more inclusive marketing industry. Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble…

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Episode 62: Women, Tech, and Local Business: How Mary Speakman is Making an Impact 34:25

24 weeks önce34:25

34:25

In this episode of the Marketing Dribble Podcast, we’re joined by Mary Speakman, Director of Code Galaxy, a bespoke software development and apps company. Mary brings a wealth of experience as a business leader, speaker, and judge for the prestigious BiBAs awards. She was also part of the Goldman Sachs 10,000 Small Businesses Alumni. Throughout this conversation, Mary shares insights from her entrepreneurial journey, how the Goldman Sachs program shaped the growth of Code Galaxy, and her passion for championing local businesses and women in business, particularly in Lancashire. As a judge in the ‘Family Business’ category of the BiBAs, Mary also gives us a glimpse into what she looks for when evaluating businesses in this category. We also discuss the importance of building personal and business profiles through events, the motivation behind her goal of being recognised as one of the ‘Top 100’ businesses in Lancashire, and exciting future projects on the horizon for Code Galaxy. Plus, don't miss out on Mary’s golden nugget tip for aspiring entrepreneurs looking to build and grow their own start-ups. We have been wanting to get Mary onto the podcast for ages as she is a real inspiration, so take a listen to this inspiring episode packed with actionable advice for business owners and entrepreneurs! Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble…

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Episode 61: How to Hire and Manage an Effective Team 43:15

27 weeks önce43:15

43:15

In this insightful episode of the Marketing Dribble Podcast, Rob and Jonny talk with Mads Singers, a seasoned management coach and consultant who has worked with global giants like Shell and Coca-Cola as well as small online entrepreneurs. Mads shares his expertise on the art of building and managing effective teams, offering practical tips on hiring, delegation, and leadership. Whether you're managing a small remote team or a large organisation, Mads provides valuable advice on navigating common challenges, fostering a strong company culture, and the impact of technology on leadership. Listen for a deep dive into the world of effective people management and discover actionable strategies to elevate your leadership skills. Don't miss Rob's favourite segment "The Golden Nugget Tip," where Mads' releveals the best piece of leadership advice he's ever received and how it has shaped his approach to team management. Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble…

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Episode 60: Why Aren’t My PPC Ads Working with Sophie Fell 33:52

33 weeks önce33:52

33:52

Struggling to get your PPC ads to work, well this is the episode for you. In this episode, we sit down with Sophie, the Director of Paid Media at Two Trees PPC, who has a decade of experience managing over $200M in ad spend for a diverse range of businesses, including big names like LinkedIn, National Trust, and Juicy Couture. Sophie shares insights from her extensive career in PPC advertising, discussing common pitfalls businesses face when starting with PPC, such as low barriers to entry and underpaid staff leading to poor results. Sophie emphasises the importance of understanding key metrics like Click-Through Rates (CTR) and Conversion Rates, offering practical advice on managing and optimising PPC accounts. She also talks about the significance of staying up-to-date with industry changes and the evolving role of AI in PPC, highlighting the balance between leveraging technology and maintaining human oversight. you will gain valuable tips on account optimisation, stakeholder management, and advanced strategies for taking PPC campaigns to the next level. Whether you're a beginner or a seasoned marketer, this episode provides actionable insights to enhance your PPC efforts.…

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Episode 59: Selling Your Agency with Jonathan Baker 34:23

35 weeks önce34:23

34:23

In this episode, we dive into the world of marketing agency acquisitions with Jonathan Baker, head of M&A at Punctuation. Jonathan shares his expertise on when and how to sell your marketing agency, covering crucial topics such as timing, valuation factors, and deal terms. He offers insights on the pros and cons of selling versus passing the firm on internally, discusses the potential saturation of the agency market, and explores the emotional aspects of the M&A process for agency owners. Drawing from his unique background as a craft brewery owner, Jonathan also shares valuable lessons on marketing, sales, and scaling a business that apply to the M&A space. Whether you're considering selling your agency or looking to build one with an exit strategy in mind, this episode provides essential knowledge for navigating the complex world of marketing agency sales.…

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