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İçerik Supermetrics tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Supermetrics veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Exile
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1 Episode 21: The Heiress Who Helped End School Segregation 35:10
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Hilde Mosse comes from one of the wealthiest families in Berlin and stands to inherit an enormous fortune. But she longs for something more meaningful than the luxurious lifestyle her family provides. So Hilde decides to pursue her dream of becoming a doctor. As the Nazis take power in Germany and the Mosse family is forced to flee, Dr. Hilde Mosse lands in New York having nearly lost everything.. She finds her calling treating the mental health of Black youth – and the symptoms of a racist system. In addition to photographs, school records, and correspondence spanning Hilde Mosse’s entire lifetime, the Mosse Family Collection in the LBI Archives includes the diaries she kept between 1928 and 1934, from the ages of 16-22. Hilde’s papers are just part of the extensive holdings related to the Mosse Family at LBI. Learn more at lbi.org/hilde . Exile is a production of the Leo Baeck Institute, New York and Antica Productions. It’s narrated by Mandy Patinkin. This episode was written by Lauren Armstrong-Carter. Our executive producers are Laura Regehr, Rami Tzabar, Stuart Coxe, and Bernie Blum. Our producer is Emily Morantz. Research and translation by Isabella Kempf. Voice acting by Hannah Gelman. Sound design and audio mix by Philip Wilson. Theme music by Oliver Wickham. Please consider supporting the work of the Leo Baeck Institute with a tax-deductible contribution by visiting lbi.org/exile2025 . The entire team at Antica Productions and Leo Baeck Institute is deeply saddened by the passing of our Executive Producer, Bernie Blum. We would not have been able to tell these stories without Bernie's generous support. Bernie was also President Emeritus of LBI and Exile would not exist without his energetic and visionary leadership. We extend our condolences to his entire family. May his memory be a blessing. This episode of Exile is made possible in part by a grant from the Conference on Jewish Material Claims Against Germany, which is supported by the German Federal Ministry of Finance and the Foundation Remembrance, Responsibility and Future.…
The Marketing Intelligence Show
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İçerik Supermetrics tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Supermetrics veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.
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Manage series 2824610
İçerik Supermetrics tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Supermetrics veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.
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1 Proving marketing effectiveness in the age of data fragmentation 26:34
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With marketers constantly juggling data from disconnected sources, proving campaign effectiveness has become a growing challenge. In this episode of The Marketing Intelligence Show , we explore how to overcome the obstacles of isolated data streams and still deliver impactful, data-driven results. You’ll learn practical methodologies for unifying fragmented data, developing performance indicators that matter, and presenting outcomes that highlight true marketing success—especially in media strategy and creative execution. Tune in for insights that will help you turn complexity into clarity. If you’d like to catch more episodes like this, head over to the Supermetrics Community community.supermetrics.com , where we share resources from events, webinars, and much more.…
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1 Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024 25:57
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Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they share creative testing strategies that power top e-commerce brands on Paid Social. Learn how to scale with data-driven testing, automate media buying, and quickly iterate on successful creatives. Perfect for high-growth e-commerce brands looking to optimize ad performance and lead Paid Social. For more insights from Supersummit, webinars and more resources head over to our community at community.supermetrics.com…
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1 Navigating the TikTok turmoil: what marketers need to know 21:53
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What happens when one of the world’s biggest social media platforms faces an uncertain future? In this episode of The Marketing Intelligence Show , host Evan Kaeding is joined by Kristina Knut, Supermetrics’ Brand & Social Media Strategist, to unpack the potential TikTok ban in the U.S. With the deadline looming, Kristina draws on her experience managing Supermetrics’ social media and her years working in China to offer unique insights and practical advice for marketers. Will TikTok go dark? What should marketers and advertisers do right now? And how can brands prepare for whatever comes next? Tune in for expert perspectives, actionable tips, and a look at how to navigate this pivotal moment in digital marketing. Whether TikTok stays or goes, this episode will help you stay ahead of the game.…
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1 Inside media measurement at Google: Balancing brand, performance and AI 48:16
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In this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement. Key topics include: - How Google balances brand and performance marketing. - Tools and metrics Google uses to measure media impact. - The future of creative testing and AI-driven marketing strategies. Learn from Siim’s expert advice and actionable tips to elevate your marketing strategies—whether you're managing campaigns for a small business or a global enterprise. Don't miss this behind-the-scenes look at Google's marketing approach!…
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1 The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo 22:10
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In this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations. Tune in to learn how Jose: Transitioned from agency owner to leading FIFCO’s marketing transformation. Built an in-house agency that scaled across three countries and won awards. Established a Marketing Data Foundation that became a strategic pillar for FIFCO. Developed predictive KPI models to optimize campaigns and drive efficiency. Leveraged Supermetrics to automate reporting, saving over 160 hours monthly. Gain practical advice for navigating organizational challenges, building a data-driven culture, and scaling marketing operations effectively.…
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1 How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends 55:42
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On this episode of The Marketing Intelligence Show , Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably. Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the game for marketers and why tracking the right metrics—like contribution margin—matters more than ever. You’ll Learn: What a solid growth strategy looks like for DTC brands. How to choose between Google, Meta, and other channels when starting out. Why tracking contribution margin beats relying on ROAS. Easy ways to use first-party data to create better customer experiences. When and how to expand into new products, channels, or markets. The impact of AI tools on data analysis and creative production. Packed with practical tips, this episode is a must-listen for anyone serious about e-commerce growth.…
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1 Mastering omnichannel marketing analytics with Ontario Lottery and Gaming Corporation 26:14
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In this episode of The Marketing Intelligence Show , Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisions. Key discussion points include: Centralizing data from earned, owned, and paid channels into Looker Studio. Overcoming challenges in data integration and building a unified analytics hub. Scaling automation to save 30–35% of time on data processes. Using predictive analytics to adapt to market trends like sports seasonality. Ensuring compliance with evolving data privacy regulations. You’ll also hear how they: Identified surprising audience behaviors during live sports events. Leveraged insights to align marketing strategies with customer needs. Adopted a two-pronged approach of storytelling and automation for analytics. Whether you're a marketing professional or analytics enthusiast, this episode is packed with actionable insights to inspire your next move.…
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1 Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events! 36:29
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🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksander Cardwell from Supermetrics as they take you behind the scenes of SuperSummit, our biggest event of the year for marketing and analytics pros worldwide. Discover product updates, unforgettable sessions, and audience moments that made this event a standout success. Whether you joined live or couldn’t make it, this episode highlights everything that made SuperSummit '24 unmissable. You'll learn: Key insights from top sessions with industry experts like Google, TikTok, and McCann Supermetrics' product strategy updates and what they mean for the future of marketing intelligence The role of data storytelling and creative testing in modern marketing How to navigate customer engagement in a global, multi-channel event Practical tips for organizing and hosting engaging virtual events Don't forget to check out the Supermetrics Community for on-demand content and join us in future events! https://community.supermetrics.com/p/supersummit…
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1 Demystifying marketing mix modeling (MMM) 44:07
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In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM) . Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek. Discover what MMM is, why it's crucial for today's marketers, and how it can help businesses navigate complex marketing landscapes. Learn about the challenges businesses face and how MMM can provide solutions. Get insights into key metrics, implementation strategies, and the future of MMM. Key topics covered: What is MMM and why is it important? Common challenges businesses face and how MMM can solve them Key metrics to focus on for MMM Implementation tips and learnings The future of MMM Join us as we explore real-world examples, challenges, and best practices for implementing MMM in your organization.…
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1 Manscaped's edgy marketing: How data & analytics drive risk and reward 42:00
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In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products , from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact. Speakers: Lanny Chiu, VP of Analytics, Manscaped Cory Cinelli, Senior Business Analyst, Manscaped Jessica Gondolfo, Head of US Regional Marketing, Supermetrics Here’s what you’ll learn: How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns. How Manscaped A/B tests everything , to find what resonates with customers. Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships. How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences. Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!…
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1 Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive 30:35
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In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing. You’ll learn: How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience. The shift towards short-form, engaging video content and its impact on marketing strategies. The trend of bold, unconventional marketing tactics to capture audience attention. Methods to measure the success of creative campaigns and adjust strategies based on performance data. How different channels are leveraged depending on the target audience and campaign goals. Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.…
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1 Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt 17:18
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In this episode of The Marketing Intelligence Show by Supermetrics , Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments- Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisition across various brands and platforms. Discover how they use marketing mix modeling (MMM) to: Track multi-channel performance: How PlanetArt analyzes ad campaigns across Google Ads, social media, and even catalogs to understand customer journeys. Increase customer acquisition: How MMM helps PlanetArt target the right audiences and boost customer acquisition across various brands. Maximize ROI: How PlanetArt leverages data to optimize campaign allocation and get the most out of their marketing budget. Go beyond attribution: Understand the limitations of traditional attribution and see how MMM provides a more holistic view of marketing effectiveness. Tune in for actionable tips to maximize your marketing efforts and gain a competitive edge!…
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1 The power of competitive intelligence in B2B marketing with Vollrath 27:34
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In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment. Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts. Learn how Vollrath uses Supermetrics to: Track competitor social media activity and engagement Analyze posting frequency and content strategy across different platforms Identify seasonal trends in competitor marketing efforts Build targeted reports for different departments within Vollrath Tune in to learn how to stay ahead of the curve and dominate your competition!…
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1 Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media 38:22
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In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics , is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast . Together, they'll reveal how to leverage data to navigate the evolving marketing landscape , with a focus on building brand awareness and fostering client trust. Here's what you'll learn: Building brand awareness: Learn how to shift focus from conversions to building brand awareness, especially for younger audiences, with short-form content. Data-driven creatives: Discover how A/B testing unlocks messaging and visuals that resonate with your target audience. Secure data storage: Explore how Supermetrics and BigQuery can help you secure all your historic data (especially as API access changes). Empowering clients: Learn how to build client trust and avoid vendor lock-in with data access through Supermetrics. Tune in to unlock the secrets to data-driven marketing success!…
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1 How Imajery uses data to prove value across the entire customer journey 38:22
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In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey. Here's what you'll learn: - How to leverage data to make smarter marketing decisions - Why client alignment is key to successful campaigns - The importance of clear & concise reporting - How to use Supermetrics to streamline your marketing data Tune in now!…
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1 How Data Speaks uses impact-based attribution to measure and improve advertising ROI 35:33
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In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI). In this episode, you'll learn: What impact-based attribution is and how it differs from traditional attribution models How Data Speaks uses machine learning to measure the true impact of marketing campaigns How to identify areas where you can be spending your marketing budget more efficiently How Data Speaks centralizes data using Supermetrics to acquire customers at scale. Tips for converting paid traffic into organic traffic Tune in now!…
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1 Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve 34:26
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In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm. In this session, we explore: With the imminent sunset of cookies, what innovative strategies are agencies adopting to stay ahead? In a world increasingly driven by AI, what opportunities do agencies have to redefine their value in 2024? How are advancements in VR, AR, and data-driven marketing shaping the future of personalized advertising? Discover how Mindgruve, a leading marketing agency from San Diego, revolutionized their data analytics with Supermetrics - https://youtu.be/vW1TV9a6lmk?si=Z7gZBnufo3HWdrqU…
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1 Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato 46:46
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In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment. Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and retargeting. We'll explore powerful alternatives like Marketing Mix Modelling (MMM) and incrementality testing, and discover how to combine them for a holistic view of marketing effectiveness. Learn how to break free from the misleading data and optimize your campaigns for real results.…
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1 Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory 34:05
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In today's episode, we're thrilled to have , Olivia Kory , Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding , Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth . Olivia will guide us through the concept of incrementality , a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results. Tune in to learn: How to move beyond vanity metrics and traditional attribution models. The power of geo-testing for accessible incrementality measurement. Strategies for integrating this approach with existing measurement methods. Tips for getting started, even with limited data.…
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1 The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions 25:34
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In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions. They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for every marketing decision Tune in and discover how to unlock the full potential of your marketing data! Related sources: Marketing data, fast and slow - https://supermetrics.com/podcasts/marketing-data-fast-and-slow Check out Supermetrics: https://supermetrics.com/start-trial…
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1 The future of Google Search & Ads in the age of Gen AI 20:23
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Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads. In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the recent and upcoming features of Google Search and Ads. Matz takes us through the AI improvements to features such as Google Maps and Ads and what the Performance Max campaign tool can do for marketers. To learn about the changes coming to Google and more, check out our SuperSummit sessions. Learning points from the episode include: 00:00 – 02:48 An overview of Google’s AI tools 02:48 – 05:28 How Google is improving Google Maps and Search 05:28 – 06:48 How marketers can increase performance 06:48 – 07:37 Why users and AI create a flywheel 07:37 – 08:32 An introduction to Performance Max 08:32 – 09:50 Why creative output is still critical for ROI 09:50 – 12:03 Google’s upcoming AI features for businesses 12:03 – 13:12 How Versace is using Performance Max 13:12 – 14:45 Why first-party data is crucial for your campaigns 14:45 – 15:25 How AI can help to extrapolate data 15:25 – 16:30 How to drive actions with data 16:30 – 18:10 Why the next step is to scale 18:10 – 19:13 A summary of Google’s changes 19:13 – 19:52 Why marketers don’t have to compete with AI Important links and mentions: Matz Lukmani / Google…
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1 Multi-touch attribution (MTA) vs marketing mix modeling (MMM) 58:20
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Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results. But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other? Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding to find out! Here's what you'll learn: What are multi-touch attribution and marketing mix modeling Is one ultimately better than the other? What are the main benefits of the two approaches? Are there contextual factors like company size, industry, or advertising spend that should factor into the decision? What about the disadvantages? What steps can companies take to improve the models they're using?…
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1 The future of B2B measurement 20:21
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B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs? In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at LinkedIn, and Supermetrics’ Director of Product Marketing, Aleksander Cardwell. They discuss the current landscape of B2B measurement, data privacy challenges, the top KPIs to watch, and managing data effectively. Watch our SuperSummit sessions in full for more. Learning points from the episode include: 00:00 – 03:41 The top changes in B2B measurement 03:41 – 05:53 The current landscape of B2B measurement 05:53 – 09:17 Which KPIs businesses are focused on 09:17 – 11:46 What new privacy regulations mean for measurement 11:46 – 13:46 Why data pipelines give businesses a competitive advantage 13:46 – 17:43 Advice for businesses around measurement 17:43 – 18:32 Why now is the time to build first-party data 18:32 – 19:54 Why you may need to revisit your ROI goals Important links and mentions: Emily Gustin / LinkedIn Aleksander Cardwell / Supermetrics…
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1 Big data for marketers: Why, how, and where to start 27:49
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By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start. In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps to start utilizing big data as a marketer. She explores how to define your use cases and choose the right tools to unlock the power of your data within your marketing team. For more, catch up on the full SuperSummit sessions . Learning points from the episode include: 00:00 – 02:15 Introduction 02:15 – 03:59 The myth of the non-technical marketer 04:00 – 06:18 Why big data is important 06:18 – 08:37 How to choose data tools 08:37 – 10:25 The difference between data lakes, data warehouses, and data lake houses 10:25 – 11:57 How to explore data with visualization tools 11:57 – 14:03 How to feed BI tools with data 11:03 -14:39 Connecting BI tools to data warehouses and ML tools 14:40 – 15:23 Distributing your data 15:23 – 16:22 Decide on your use cases 16:22 – 17:55 How to list data sources 17:55 – 19:40 Why you need to decide on the reports you need to choose the right tools 19:40 – 22:09 Where to learn more 22:09 – 27:20 Q&As Important links and mentions: Khrystyna Grynko / Google…
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1 Marketing leader roundtable: Fueling your growth with data in 2024 43:13
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Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth? As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, and open up new opportunities for growth. Supermetrics CMO Gabrielle Stafford introduces our panel of experts, including Josh Cottrell-Schloemer, Consultant for Cottrell Consulting, Jessica Moore, Digital Marketing Director at Graduation Alliance, and Dorothy Ann Advincula, the Global Head of Audience, Insights & Measurement for Uber Advertising. Together, they share their insights into marketing measurement trends, challenges, and opportunities in 2024. Watch our SuperSummit sessions in full for more. Learning points from the episode include: 00:00 – 04:06 Introducing our marketing leaders roundtable 04:07 – 09:46 What keeps marketing leaders up at night? 09:46 – 13:31 How to use data effectively 13:31 – 15:43 Balancing the use of big and small data 15:43 – 19:56 Why should you use a centralized approach to data? 19:56 – 23:02 How to tell a story of how data impacts different metrics 23:02 – 25:25 The use of online and offline channels 25:25 – 30:07 The benefits of using AI and what it means for marketing teams 30:07 – 32:09 What can’t be replaced by AI 32:09 – 34:40 How to use AI more effectively 34:40 – 37:18 How to deal with GA4 challenges 37:18 – 40:56 How to measure attribution signals 40:56 – 42:47 What marketing leaders wish they had known earlier Important links and mentions: Josh Cottrell-Schloemer / Supermetrics affiliate Jessica Moore / Graduation Alliance Dorothy Ann Advincula / Uber Gabrielle Stafford / Supermetrics…
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1 Using data to power your next step: Fueling 40% annual growth 15:55
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Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward. As part of our SuperSummit , Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foundation of Supermetrics’ success. Mikael reveals that he started Supermetrics as he searched for a solution after struggling with the sheer amount of data he had to collect as a former analyst, and how the company has grown since. Anssi shares key advice for other business leaders, including why you should prioritize high-quality data and tools that allow you to scale effectively. Learning points from the episode include: 00:00 – 02:36 A brief history of Supermetrics’ success 02:36 – 04:15 Why data has been a key part of Supermetrics’ success 04:15 – 06:07 Advice for CEOs and founders on getting started with data 06:07 – 08:39 How marketers can take advantage of changing trends 08:39 – 11:26 Strategies for maximizing ROI through data 11:26 – 12:30 Why it helps to use different tools in an organization 12:30 – 14:48 How Supermetrics is evolving to stay ahead of the curve 14:48 – 15:28 Changing trends to be excited about Important links and mentions: Mikael Thuneberg / Supermetrics Anssi Rusi / Supermetrics…
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1 The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity 44:44
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How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our updated brand identity, from strategic goals and setting up the test to the results and internal stakeholder management. After listening to this episode, you’ll never think about brand renewals in the same way. Related sources: Brand testing and measurement: How Supermetrics used data and a full-funnel test to develop and launch a new brand identity -Supermetrics blog How to measure brand awareness with Mark Dilson —The Marketing Intelligence Show by Supermetrics How to run marketing experiments: practical lessons from four marketing leaders —Supermetrics blo Check out Supermetrics: https://supermetrics.com/start-trial…
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1 The next generation of marketing mix modelling 28:17
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More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales. While it’s not a new technique, MMM has come a long way in the past few years, driven by new technologies like machine learning and AI. As a result, MMM is faster, more easily automated, more efficient, and widely accessible to businesses. In this episode, our Global Brand Director, Kate Gleeson speaks with Zach Bricker, Lead Solutions Engineer at Supermetrics, and Igor Skokan, Marketing Science Director at Meta, to discuss implementing MMM. Zach and Igor break down what MMM is, how it’s changed in recent years, and what types of data are used. They discuss how companies can validate the accuracy and reliability of MMM models, as well as how to turn that data into actionable results. This episode comes from SuperSummit – a virtual event about marketing measurement and data. Watch the full recording and our other SuperSummit sessions to learn more. Learning points from the episode include: 00:00 – 02:55 What is marketing mix modeling? 02:56 - 04:42 How MMM has changed over the years 04:43 – 06:48 The types of data typically used in MMM 06:48 – 09:36 How to validate the accuracy and reliability of MMM models 09:36 – 15:07 Future trends and developments in MMM 15:07 – 16:02 Why CMOs are hesitant to adopt MMM 16:03 – 18:48 How businesses can calculate ROI based on MMM findings 18:49 – 27:09 Advice for companies implementing MMM for the first time Important links and mentions: Igor Skokan / Meta Zach Bricker / Supermetrics Marketing mix modeling for marketers: How to measure marketing in a privacy-first world…
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1 Why now is a great time to move to a marketing data warehouse 38:53
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Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse. In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelist at Supermetrics to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one. Watch on-demand webinar to learn ‘Everything you need to know to build your marketing data warehouse’: https://supermetrics.com/webinars/build-marketing-data-warehouse Check out Supermetrics: https://supermetrics.com/start-trial…
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1 How top consumer brands measure marketing with Michael Kaminsky 37:21
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The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?" In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach. On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit. Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy. Sign up for free: https://supermetrics.com/supersummit…
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1 The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse 21:06
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In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges. Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse. On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit. Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy. Sign up for free: https://supermetrics.com/supersummit…
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1 Start Trusting Your Data: A marketing data governance framework for CMOs 53:00
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Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In this episode, Evan Kaeding, Lead Solutions Engineer at Supermetrics, and Buki Froelke, Senior Product Manager at Google, will discuss how CMO can build a marketing data governance strategy and improve data quality.…
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1 Marketing mix modeling for marketing leaders 39:37
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As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently. MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data. In this episode, we'll cover MMM works, the results it can drive, and the type of businesses it's suitable for.…
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1 The Marketing Analytics Lifecycle 44:14
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In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytics that drives value.
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1 Most of your problems are due to (a lack of) Marketing Data Governance 39:42
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Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In this episode, we discuss how you can build a marketing data governance strategy and improve trust in your data.…
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1 Breaking the silos: Why you should own your marketing data 43:20
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There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically. Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make better decisions about the future. But how can you take control of your marketing data? Listen to this episode to find out.…
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1 The Kaizen Framework: How to turn marketing data into growth 26:02
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You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means 'continuous improvement' in Japanese. So how can you apply Kaizen to marketing data management? We chat with Zeke Camusio, CEO of Data Speaks, to figure it out.…
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1 Marketing data, fast and slow 28:47
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In this episode, we discuss two approaches to marketing data—centralized vs. decentralized. With a centralized data access model, the data team can easily manage the data quality and ensure it complies with the internal data policies before distributing it to stakeholders like marketing. On the other hand, a decentralized data model doesn't require data to be stored in a data warehouse or data lake. Rather, the data users can quickly get the raw data directly from different sources into their go-to reporting and analytics tools. At Supermetrics, we're seeing many analytical-matured companies get the best of both worlds by combining both approaches. Read more about centralized vs. decentralized data access models: https://supermetrics.com/blog/supermetrics-vs Check out Supermetrics: https://supermetrics.com/start-trial…
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1 What is Marketing Intelligence? 29:45
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Is Marketing Intelligence all about snooping on your competitors? Absolutely not. Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar. Ultimately, it's about turning your raw stockpile of data into improved experiences for your customer and better growth for your business. In this episode we catch up with Supermetrics CMO, Gabrielle Stafford, to discuss everything you need to know about Marketing Intelligence. Check out Supermetrics .…
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1 Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi 24:23
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In this episode, Ahmed Elsamadisi, founder and CEO of Narrator, shares how to use a data narrative to interpret and tell a meaningful story with your data. You'll learn: - Two problems with data analysis - What causes data discrepancy - What a data narrative is - How to interpret and tell a meaningful story with data…
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1 Data Literacy: How to build a data-driven culture with Lee Feinberg 25:49
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In this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills. Tune in to learn: What data literacy is Why companies should invest in data literacy How to use the 'design to act' to improve data literacy How to build and nurture a data-driven culture Links mentioned in the show: Follow Lee on LinkedIn Follow Anna on LinkedIn Follow Supermetrics on LinkedIn…
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1 How to create and measure paid ABM campaigns with Vin Turk 31:54
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In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign. Tune in to learn: What data is needed to measure ABM campaign performance What marketers should pay attention to craft the right messaging for each stage of the campaign Why LinkedIn is such an important tool for ABM What ABM metrics you should track…
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1 Making the most of first-party data with Josh Perlstein 25:54
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In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data. You'll learn: What's first-party data Why it's important to collect first-party data How to qualify the data before adding it to your data warehouse How to analyze and extract insights from first-party data Useful links: Follow Anna on Twitter and LinkedIn Follow Supermetrics on Twitter and LinkedIn…
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1 Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer 32:56
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In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement. You'll learn: What marketers and analysts should be aware of regarding their measurement What the measurement framework is all about, and what steps does it consist of How marketers could increase the ROI of their campaigns…
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1 Contextual advertising: How it works and why you should try it with Ned Dmitrov 27:32
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In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn: What contextual advertising is and how it works Contextual vs. behavioral advertising Some examples of contextual advertising How to create, run, and measure contextual advertising Useful links: Follow Anna on Twitter and LinkedIn Follow Supermetrics on Twitter and LinkedIn…
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1 How to set up Google Analytics 4 for ecommerce with Enrico Pavan 31:33
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Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so. Tune in to learn: How marketers should change their mindset to adapt to using GA4 How the new GA's exploration mode can be used for ecommerce What kind of insights can one get from GA4
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1 Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman 22:20
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In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust. Tune in to learn: What the Hawke Method is all about What kind of activities marketers can work on during the awareness, nurturing, and trust stage How the success of marketing campaigns should be measured during each of the 3 stages Links mentioned on the show Follow Erik on LinkedIn. Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 Digital audio advertising 101 with Spotify 1:00:21
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Want to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix. You'll learn: The benefits of digital audio advertising How to get started with Spotify Ad Studio How to measure and optimize your Spotify Ads campaigns Links mentioned on the show: Follow Katie on LinkedIn. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter. Follow Aleks on LinkedIn.…
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1 How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds 27:16
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In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS. You'll learn: What metrics marketers should pay attention to while measuring an online marketing campaign What you should take into consideration before calculating CAC and LTV How to structure a campaign performance report so that it's easy to follow and take action Links mentioned on the show: Follow JJ on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna on LinkedIn.…
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1 How to test ecommerce campaigns purposely with Colby Flood 26:34
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Looking to run more ecommerce campaign experiments? We've got you covered! In this episode, Colby Flood, founder of Brighter Click, will discuss how to test ecommerce campaigns with a purpose. Tune in to learn how to: Test audiences, messaging themes, and copy structures Analyze and optimize ecommerce campaigns effectively Onboard a new client Links mentioned in the show: Follow Colby on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna on LinkedIn.…
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1 How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins 21:40
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In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign. He discusses: How to design an effective ecommerce ABM campaign What are the key components of an effective ABM campaign What data companies should collect to craft the right messaging for their ABM campaigns Links mentioned in the show: Follow Simeon on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna on LinkedIn.…
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1 How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd 27:30
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When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon. In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads. Tune in to learn how to: Overcome the challenges of siloed performance marketing data Manage full-funnel performance marketing in a global ecommerce company Implement new performance marketing channels Links mentioned in the episode: Follow Sam on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna on LinkedIn.…
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1 How marketers can implement marketing mix modeling with Mark Stouse 27:30
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In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling. You’ll learn: What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution What groundwork teams should lay before implementing this model How to sell the idea of marketing mix modeling to the leadership team Links mentioned on the show: Follow Mark on LinkedIn. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly 28:23
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In this episode of the Marketing Analytics Show, Stéphane Hamel shares his view on ethical data collection and privacy. Tune in to learn: Why ethical data collection is important The differences between legal data collection and ethical data collection How companies can build a user-privacy-first culture Links mentioned in the show Follow Stéphane on LinkedIn. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How to set up, track, and optimize the right audience for your brand with Stephanie Clapham 19:42
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In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns. Tune in to learn how to: Choose the right targeting for your company size and brand lifecycle stage Define the optimal audience size Measure the effectiveness of different audiences Links mentioned in the show: Follow Stephanie on LinkedIn. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How to measure brand awareness with Mark Dilson 19:13
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In this episode of the Marketing Analytics Show, Mark Dilson discusses how to measure brand awareness effectively. You'll learn: When you should start measuring your brand awareness. What metrics you should measure. How to build a brand awareness report. Links mentioned in the show: Follow Mark on LinkedIn. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How to build an SEO KPI funnel report with Tyson Stockton 21:29
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Have you ever heard of an SEO KPI funnel report? In this episode of the Marketing Analytics Show, Tyson Stockton from Searchmetrics will walk you through the basics of an SEO KPI funnel report. Tune in to learn: What an SEO KPI report is. The benefits of building an SEO KPI report. The difference between leading and lagging metrics. How to structure your report Check it out: www.supermetrics.com/podcasts/seo-kpi-funnel-report-tyson-stockton Links mentioned in the episode: Follow Tyson on LinkedIn. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How to use data insight in your ad creatives with Anastasia Leng 19:54
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Long gone are the days when marketing was just about being creative. To make the most out of your ad budget, you need data. In this episode, Anastasia Leng, Founder & CEO at Creative X discusses how marketing teams can marry creative and data. Here’s what you’ll learn: How to use data to fuel your creativity How to test different creatives across platforms Tips to improve your creative quality Links mentioned in the show: Follow Anastasia on LinkedIn. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 The future of marketing measurement: How to win in a world of data 10:35
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In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them. You'll learn: Why marketing has gotten harder since 2012 The three big challenges of marketing measurement What you can do to overcome them Links mentioned in the show: Follow Mikae l on LinkedIn. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How measure your content marketing ROI with Deb Mukherjee 19:19
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Looking to improve your content marketing performance? In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI. Tune in to learn: Three key pillars in a content marketing strategy What content marketing metrics you should track Why Deb uses first-touch attribution to measure content marketing How to optimize different types of content Links mentioned in the show: Follow Deb on LinkedIn. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How to manage and keep track of your ad budget with Remi Turcotte 17:50
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In this podcast episode, we catch up with Remi Turcotte, Founder of Turko Marketing, to learn about managing an ad budget. You’ll learn: What tools you can use to keep track of your budget What metrics you should include in your paid performance report Why you should pay attention to quality score Links mentioned in the show: Follow Remi on LinkedIn. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How to analyze and optimize your Google My Business listing performance with Alexander Silén 17:53
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Have you already optimized your Google My Business profile? If not, it’s time to take action. In this podcast episode, Alexander Silén, Co-Founder of Mobal.io shares how to make the most of your business profile. You'll learn: Why you should care about your Google My Business listing How to analyze your listing performance What metrics you should pay attention to Links mentioned in the show: Follow Alexander on LinkedIn. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How to develop statistical intuition with Tim Wilson 20:04
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In this episode of the Marketing Analytics Show, we catch up with Tim Wilson, Senior Analytics Director at Search Discovery to learn how marketers can develop statistical intuition. Tune in to learn: What statistical intuition is How it helps you make better decisions How to nurture statistical intuition Some useful resources to get started Links mentioned in the show: Follow Tim on Twitter . Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How to grow a YouTube channel for business with Devin Pickell 28:55
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In this episode, Devin Pickell from Nextiva will share his secrets to running a successful B2B YouTube channel. Tune in to learn: What tactics Devin used to improve Nextiva's YouTube channel’s performance How to optimize your YouTube videos for search How to analyze and optimize your channel’s performance Links mentioned in the show: Follow Devin on LinkedIn. Check out Nextiva. Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How to show the value of your work with client reporting with Chris Hirlemann 15:06
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In this podcast episode, we catch up with Chris Hirlemann, Head of Data at Sleeping Giant Media to learn the ins and outs of client reporting. Tune in to learn: What makes a good client report How an agency should structure thor marketing reporting What tools you could use to create an informative report Links mentioned on the show Check out Sleeping Giant Media . Start your 14-day free trial of Supermetrics . Follow Supermetrics on Twitter . Follow Anna on Twitter .…
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1 How to use machine learning to analyze attribution windows with Esa Tiusanen 14:27
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In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution. Esa shares: How to use machine learning to improve your attribution models How to evaluate different attribution models How to analyze your models’ performance Links mentioned on the show: Follow Esa on LinkedIn . Check out Columbia Road . Start your 14-day free trial of Supermetrics . Follow Supermetrics on Twitter . Follow Anna on Twitter .…
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1 How to create, analyze, and optimize your TikTok ad campaigns with Savannah Sanchez 30:12
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Wanna learn Savannah Sanchez’s secret to running successful TikTok Ads? Tune in to learn: What kinds of brands should try TikTok Ads How to set up a TikTok ad campaign How to work with TikTok influencers How to analyze your campaign performance Links mentioned in the show: Follow Savannah on LinkedIn . The Social Savannah . Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter . Follow Anna on Twitter .…
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1 How to build a data warehouse with Sebastian Mehldau 23:34
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As your business grows, your data grows too. To keep up with your ever-changing data needs, you need a data warehouse. That’s why in this podcast episode, we catch up with Sebastian Mehldau, Head of Growth Marketing at Vanmoof to learn his secret to building a data warehouse from scratch. Sebastian covers: When you should move your data to a data warehouse How to get a sign-off on a data warehouse from your C-suite How to roll out a marketing data warehouse Different reports you can build with cross-channel data Links mentioned in the show: Follow Sebastian on LinkedIn Start your free 14-day Supermetrics trial Follow Supermetrics on Twitter Follow Anna on Twitter…
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1 How to get started with conversion rate optimization with Todd Chambers 28:06
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In this podcast episode, Todd Chambers, Founder and Director of Upraw Media shares his secrets to conversion rate optimization: What data you should collect to analyze your website conversions How to set up a CRO experiment How to validate your experiments What reports you should build to keep track of your experiments Psst! Todd also shares an experiment tracking template where you can rank, design, and review all your experiments. Simply enter your email , and we’ll send a copy to you. Links mentioned in the show: Follow Todd on LinkedIn Start your free 14-day Supermetrics trial Follow Supermetrics on Twitter Follow Anna on Twitter…
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1 How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance 23:53
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We’re thrilled to have Kristen LaFrance, Head of Resilient Retail at Shopify, on the Marketing Analytics Show. Kristen has interviewed and worked with a lot of retailers who successfully pivoted from offline to online. Tune-in to learn how to: Take your retail business from offline to online Create an omnichannel strategy Choose your marketing channels Measure your omnichannel performance Links mentioned in the show: Follow Kristen on LinkedIn Start your free 14-day Supermetrics trial Follow Supermetrics on Twitter Follow Anna on Twitter…
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1 How to analyze the impact of your content strategy with Kaleigh Moore 16:53
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In the latest episode of the Marketing Analytics Show, we chatted with Kaleigh Moore, a freelance writer for ecommerce and SaaS companies. You'll learn: What are the key components of a solid content strategy How to repackage your content What’s Kaleigh’s process for creating a good article How to measure your content’s success Links mentioned in the show: Follow Kaleigh on LinkedIn. Content Remix . Start your free 14-day Supermetrics trial . Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How to promote and measure the performance of your online courses 27:13
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In this episode of the Marketing Analytics Show, Alex Atkins, Head of Growth at CXL, shares the secret to launching and promoting online courses successfully. Tune in to learn: How to launch and promote your online courses How the CXL team integrates storytelling into course launches How to measure your promotion campaign performance How to increase retention rate with cross-selling activities What are the best and worst campaigns Alex and his team have ever run Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-n-atkins/ CXL: https://cxl.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna…
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1 How to create, set up, and optimize Facebook video ads with Bob Regnerus 26:53
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This time, Anna and Bob Regnerus discuss how to create, analyze, and measure Facebook video campaigns. Tune in to learn: How to create videos for different stages of the sales funnel How to create custom audiences for retargeting What video ad metrics you should track How to optimize your videos to increase your ROAS What video mistakes you should avoid Follow Bob on LinkedIn: https://www.linkedin.com/in/bobregnerus/ Feedstories: https://feedstories.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna…
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1 How to analyze data and create reports in Google Data Studio 23:14
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Looking to create engaging and meaningful reports in Google Data Studio? We’ve got you covered! In this episode of the Marketing Analytics Show, Michele Kiss will share her process and secrets to building great Data Studio reports. Tune in to learn: The kinds of reports you can create with Data Studio What makes a great report Her process of building a report from start to finish Data visualization mistakes you should avoid Follow Michele on LinkedIn: https://www.linkedin.com/in/michelejkiss/ Demystified: https://analyticsdemystified.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna…
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1 How to analyze qualitative data with Peep Laja 21:49
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In this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition. You'll learn: How Peep used early user feedback to narrow down Wynter’s product positioning How you can analyze your qualitative data What questions marketers should ask to get useful insights from their customers, especially when the company is still at an early stage Links mentioned in the show: Follow Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/ Wynter: https://wynter.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna…
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1 How to analyze data and create reports with Google Analytics 4 with Charles Farina 24:03
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1 How to set up and measure your on-site SEO performance - Sam Dunning 17:31
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Looking to drive more organic traffic to your website? Awesome. In this episode, we caught up with Sam Dunning, Sales Director and Co-owner at Web Choice, an agency specialized in web design and SEO. You’ll learn what it takes to build a successful SEO strategy including: What you should consider when building an SEO strategy How to optimize your website for search What SEO metrics you should include in your reports and how to analyze this data Links: Follow Sam on LinkedIn: https://www.linkedin.com/in/samdunning/ Web Choice: https://www.webdesignchoice.co.uk// Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna…
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1 The data you need to measure B2B growth with Ole Dallerup 19:48
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From your website and CRM to paid platforms and social media, there is so much data available to marketers. But despite all this data, it’s still frickin’ hard to understand what drives revenue. That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth. Tune in to learn: What data you should collect to understand B2B growth What key metrics you should pay attention to Typical reports a B2B company should have How B2B data is different from B2C data Some limitations of Google Analytics in B2B cases Links: Follow Ole on Twitter: https://twitter.com/oledallerup Dreamdata.io: https://dreamdata.io/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna…
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1 How to increase your Shopify store’s revenue with data and insights with Duane Brown 20:18
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Once you have your Shopify store up and running, you’ll have a ton of data to keep up with. But since not all data is created equal, how do you decide which metrics to track? That’s why we caught up with Duane Brown, Founder & Head of Strategy at Take Some Risk, to learn about Shopify analytics and reporting. In this episode, you’ll learn: What Shopify reports you should build What metrics you should pay attention to Why Duane thinks add to cart CPA is the new north star on marketing spend How to analyze your recurring orders data Links: Follow Duane on Twitter: https://twitter.com/duanebrown Take Some Risk: https://www.takesomerisk.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna…
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1 How to use Snapchat Ads to increase your ecommerce revenue with Duane Brown 13:58
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Snapchat Ads is becoming more popular among ecommerce brands but is it a good fit for your business? We caught up with Duane Brown, Founder and Head of Strategy at Take Some Risk, to find out. In this episode, you’ll learn: If you have the right product-market fit for Snapchat How Snapchat Ads is different from other ad platforms How to set up an effective Snapchat Ads campaign What Snapchat Ads metrics you should measure Links: Follow Duane on Twitter . Take Some Risk . Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter.…
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1 How to implement and measure the success of multi-touch attribution models - Dan McGaw 16:27
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Far too many people see marketing teams as the arts and crafts department. We’re more than that. That’s why we caught up with Dan McGaw, an expert in marketing technology, to learn about multi-touch attribution. Dan is the founder and CEO of McGaw.io, a marketing technology, and analytics agency. He’s also the author of Build Cool Shi*t, an awesome book about building a valuable marketing stack. In this episode, you’ll learn: What multi-touch attribution is How to implement a multi-touch attribution model How to optimize your campaigns with a multi-touch attribution model What reports you should have in place to see how effective your model is Common mistakes marketers make when implementing a multi-touch attribution model Links: Follow Dan on LinkedIn . Build Cool Shi*t . Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter . Follow Anna on Twitter .…
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1 How to create, analyze, and optimize Facebook Ads campaigns for ecommerce with Savannah Sanchez 18:39
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Looking to grow your ecommerce brand with Facebook Ads? Awesome. Because joining us today is Savannah Sanchez, an expert in ecommerce growth. Savannah is the founder of The Social Savannah, a media buying consultant service. In this episode, she’ll share the secrets to effectively creating and optimizing Facebook Ads campaigns. You’ll learn: How to set up and optimize a Facebook Ads campaign How to choose the right creatives What type of marketing reports you should have in place The best resources to learn about Facebook Ads for ecommerce brands Links: Follow Savannah on LinkedIn . The Social Savannah . Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter . Follow Anna on Twitter .…
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1 The SEO analytics process with Branko Kral 19:11
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Getting your content to rank at the top of SERPs isn’t easy. You need two things, great content and solid SEO analytics. That’s why we caught up with Branko Kral, an expert on all things SEO. Branko is the Director of Content and Analytics at Chosen Data, an agency that specializes in SEO and analytics. In this episode, you'll learn: The end-to-end SEO analytics process Results you can expect if you make your SEO more analytical How to get better search results by analyzing your SEO data together with paid marketing data The best resources to learn more about SEO analytics Links Follow Branko on LinkedIn . Chosen Data . Marketing in a recession: Budget cuts - The Scalpel vs. The Sledgehammer . Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter . Follow Anna on Twitter .…
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1 How to create and test effective LinkedIn Ads with AJ Wilcox 18:42
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How can you make sure every penny you spend on LinkedIn Ads is worth it? We caught up with AJ Wilcox to find out. AJ is the founder of B2Linked.com, an agency specialized in LinkedIn Ads, and host of the LinkedIn Ads Show. In this episode, you'll learn: Why companies should try LinkedIn Ads His A.M.O framework for creating an effective LinkedIn Ads campaign How LinkedIn Ads is different from Google Ads & Facebook Ads How to analyze and optimize your LinkedIn campaigns Links B2Linked . Follow AJ on LinkedIn . Start your 14-day free trial of Supermetrics . Follow Supermetrics on Twitter . Follow Anna on Twitter .…
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1 How marketers can master data storytelling and visualization with Lea Pica 18:11
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Wondering how to turn numbers into an engaging story? Well, today we’ll discuss how marketers can master data storytelling and visualization with Lea Pica. Lea is a data storytelling expert host of the Present Beyond Measure Show, a podcast dedicated to data visualization and presentation skills. In this episode, you'll learn: A walkthrough of Lea’s data storytelling framework How to visualize your data in a meaningful way The core skills you need to develop to present your data confidently The best resources to learn about data storytelling and data visualization Links Follow Lea on LinkedIn . Lea’s website . What’s the #1 silent killer of your data presentation assessment . Start your 14-day free trial of Supermetrics . Follow Supermetrics on Twitter . Follow Anna on Twitter .…
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1 How marketers can think like an analyst with Khrystyna Grynko 16:50
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Welcome to the first episode of the Marketing Analytics Show. Joining us today is Khrystyna Grynko, Head of Data at Better & Stronger. Khrystyna has more than nine years of experience in digital marketing and analytics. In this episode, you'll learn: How marketers can think like analysts How you can improve your analytical thinking and skills How to get started with analytics Top resources for learning more about marketing analytics Link Follow Khrystyna on LinkedIn . Khrystyna’s CXL course . Better & Stronger . Start your 14-day free trial of Supermetrics . Follow Supermetrics on Twitter . Follow Anna on Twitter .…
Welcome to episode zero of the Marketing Analytics Show. In this teaser episode, we’ll be filling you in on what to expect from this brand new podcast from Supermetrics.
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