The 'Becoming an Influencer' podcast series is an interview format that dives deep into the world of influencers. In each episode the host, Sam Jones, speaks with world class 'influencers' and probes them to discover their tools, tactics and secrets to success. From world class breakdancers to cosmetic queens, from surfer girls to gamers, from travel blogs to 'cool hunters', there is one thing that all of these have in common - an enormous following that they built from scratch. In this series we unlock how they grew their followers, how they transitioned to being 'paid to post' and what they look for when working with brands.