Sustainable futures visionary Livia Firth discusses her career with creative director and trendhawk Kinvara Balfour at the Apple Store Regent Street in London. Best known as a pioneer of sustainable and eco-friendly fashion, Firth founded Eco-Age Ltd. in 2007, overseeing global initiatives embracing ethical and sustainable values. In 2009, she launched The Green Carpet Challenge, working with A-list designers on red carpets worldwide to focus global attention on sustainability as a way of life.