En iyi The Stampede podcastleri (2024)

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#144 Do This to Predict Your Company's Success 5:50

2M ago5:50

5:50

Are you a tortoise or a hare (we hope hare)! In this episode, we dissect the well-known tale of the tortoise and the hare, with a surprising twist that holds the key to unlocking your company's potential. Join us as we explore the crucial difference between business tortoises, who plod along cautiously, and business hares, who boldly innovate, impl…

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#143 The Horse, the Acorn & How to Simplify Marketing for Better Results 7:26

2M ago7:26

7:26

Has your company's marketing and methods of lead generation got so complicated that it makes your head spin? Most companies make the mistake of adding, adding, adding to their market (let's do TikTok, let's run more Spotify ads, let's do more webinars). But what exactly is working? And when does it make sense to do a head-to-toe marketing audit of …

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#142 A Simple Formula To Double Your Customer Base Like Crocs and Spotify 5:35

2M ago5:35

5:35

Do you remember how fun it was to get a piggyback ride? It's just as fun when you use it in your marketing strategy! In this episode, we unveil a simple yet potent formula that industry giants like Amazon and Spotify use to skyrocket their client base without breaking the bank. Use the power of joint venture marketing, where strategic collaboration…

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#141 The Art and Science Of Getting the Best Buyers 5:36

2M ago5:36

5:36

Unlock the secrets of doubling your sales faster than ever before using the Dream 100 Strategy. In this episode, we discuss the art of working exclusively with your dream clients, those who a) have the greatest need for your products or services and b) can easily afford them . Categorizing and prioritizing your "A clients" over your "B clients" can…

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#140 Can Adding One Small Step Increase Your Sales By 59%? 5:53

3M ago5:53

5:53

Just how influential is the power of (ethical) persuasion? Adding just one small step to your sales process can amplify your success by a staggering 59%. Discover how a seemingly insignificant initial commitment paved the way for monumental increases in compliance and conversion rates. This episode highlights your sales ascension ladder, which form…

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#139 How To Combat Pricing Pushback 4:42

3M ago4:42

4:42

Have you experienced pricing pushback from your clients and are struggling to convey your true value? In this podcast episode, we unravel the secrets to combatting pricing objections and revolutionizing your business strategy. From understanding the psychology behind price objections to crafting compelling messaging that showcases your expertise, t…

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#138 Why Your Affluent Clients Don't Give You More Referrals 6:34

4M ago6:34

6:34

Have you ever wondered why your business isn't flooded with more referrals? After all, your clients love you and they tell you that all the time. So what's the hold-up? Should you be asking them more directly for referrals? Should you get your team to do more follow up with them? Should you be implementing a better referral system so you can really…

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#137 How to Find the Extra $2M Hiding (in Plain Sight) in Your Business 4:58

5M ago4:58

4:58

As we fast track it to the end of the year, this episode is a great reminder about how you can mine the diamonds in your own backyard. Yes lead generation is vital, but what about the untapped opportunities that are already sitting there in your business, hiding in plain sight? Here's how you can laser focus your marketing efforts and dramatically …

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#136 How a Billion Dollar Elf Can Teach Your Business to Prosper 5:10

5M ago5:10

5:10

Ah Christmas, Hannukah and the holiday season is upon us and this episode is a great reminder how something as simple as creating a Scout Elf with a backstory, can spark extra happpiness in kids, extra stress in grown-ups and a billion dollar empire for its two founders. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published…

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#135 How to Easily Sell Your Product for 3x More Than Your Competitors 6:40

5M ago6:40

6:40

If you've ever felt like your sales team was hitting a pricing brick wall and getting pushback, then this episode will help. The great news is you can free your sales team from having to ever discount again - but only if your marketing can tell the story of why your business is better and different (conveying real brand value) and your marketing ne…

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#134 Dear Chubby Humans ... (A Marketing Secret to Make Your Business Stand Out) 5:02

5M ago5:02

5:02

How often does a company's marketing really grab your attention? I'm guessing that it's hardly ever - unless of course it's advertising something that you're extremely interested in, or something you think is so out of the ordinary it's hard to forget. The company I talk about in this episode is definitely the latter - a fitness app with an attitud…

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#133 What Disney VIP Tours Can Teach You About Marketing to the Affluent 5:43

5M ago5:43

5:43

One of the best ways to attract more affluent customers to your business, is to look at what other successful companies outside your industry are doing and then strategize how you could do something similar in yours. Disney are masters at finding new, and innovative ways to serve their most affluent customers, but it all started with creating a sin…

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#132 Growth Strategy: Build the Train Tracks First 3:38

9M ago3:38

3:38

Having a clear vision and execution strategy is crucial to achieve business growth. This episode highlights the importance of prioritizing tasks in order to reach your business goals. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from…

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#131 Make Sales Soar with These eCommerce Insider Secrets 13:53

10M ago13:53

13:53

GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how w…

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#130 Financial Advisor Marketing with James Pollard 57:08

11M ago57:08

57:08

In this episode, I have a virtual sit-down with another of my marketing-comrade in arms, James Pollard from The Advisor Coach who teaches Financial Advisors how to get more clients. We dig into financial advisor marketing do's and don'ts, why we love email marketing the most, yes LinkedIn really can work and so much more ... Here's what we cover: 1…

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#129 What To Do When A Prospect Says We Can't Afford You 5:09

11M ago5:09

5:09

Have you had a prospective client say that they love your product or service but just can't afford it? How do you address this issue? You may need to make a simple adjustment to your marketing to assure your client of the value you provide. Your guide to understanding the underlying message behind a prospect's objection and how to focus on attracti…

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#128 How to Make Clients Value You More 6:04

1+ y ago6:04

6:04

Are you getting the "I can't afford you right now" conversation or "wow you're expensive", here are some important strategies to help your clients appreciate your value more. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the comp…

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#127 A Marketing Lesson From An African Fisherman 5:37

1+ y ago5:37

5:37

I'm sure you already know that the best marketing ideas for your business come from outside your industry (more innovative, better results and you don't look the same as your competitors). Similarly, sometimes the best marketing lessons also come from the most unexpected places - in this case, walking down the beach while on vacation in South Afric…

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#126 How to Recession-Proof Your Medical Practice With Matt Gillogly 1:01:46

1+ y ago1:01:46

1:01:46

Warning - this week's podcast episode is X-RATED for non-medical businesses (we talk about sex, erectile dysfunction and cigar smoking). It's also a long episode, a full hour of jam-packed recession-proofing strategies that are going to be essential for your medical practice to survive (and thrive) in the turbulent waters ahead. And if you're feeli…

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#125 A Simple Secret Behavior To Increase Sales (Ethically) 3:38

1+ y ago3:38

3:38

Forget slimy sales strategies like pressure selling or anything that makes you feel uncomfortable about asking for a sale. We tested this simple strategy on five of our private clients who own aesthetic medical practices and they used it in their initial consult. They were thrilled because there is zero selling involved yet their close rates jumped…

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#124 The Science and Psychology of a Must-Click Headline 3:40

1+ y ago3:40

3:40

Have you ever wondered what makes some on-line ads work like crazy, while others are completely ignored? It all begins with the headline the ad uses. The ads, and the headlines, that attract the highest numbers of clicks are equal parts science and psychology. In this podcast episode I'll help you understand why your ads are perhaps not working as …

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#123 Three Big Marketing Fails and How You Can Avoid Them 7:33

1+ y ago7:33

7:33

Here's a client stampede secret - effective marketing - the kind that gets your prospects to view you in a wide-eyed kind of awe and happily pays your much higher prices - is as much about NOT doing these three things, as it is about following the 7-Step Client Stampede formula. Want fast results? Just stop doing these three things. These three mar…

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#122 A Lesson on Leadership: The Soldiers, The Stranger & The Trench 2:36

1+ y ago2:36

2:36

Sometimes the most powerful business lessons are the most simple. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write…

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#121 How to Build High-Performance Teams Remotely 6:26

1+ y ago6:26

6:26

Whether your company is working under the same roof, from multi-office locations, or from home, building high-performance teams remotely is one of the most valuable skillsets any CEO can have. Here are best-practices ... GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more…

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#120 Learn From Ferrari's Mistake 3:01

1+ y ago3:01

3:01

The first time I ever drove a Ferrari was on the german autobahn. Not a bad place to take one for a spin! I was at a business conference in Frankfort and one of the CEOs in attendance heard that I loved cars, so he tossed me the keys to his 812 Superfast - powered by a 6.5-liter V-12 engine. So. Much. Fun! Still, Ferrari made a pretty big mistake -…

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#119 Put a Ring On It - How to Save a Luxury, Legacy Brand in Peril 7:09

2y ago7:09

7:09

The rules of branding are the same - whether they apply to a luxury, legacy brand like Tiffany's that has been around for hundreds of years - or to a new, fledgling brand that might not have achieved national or global recognition yet. There are key learnings in here for your business about brand building do's and don'ts and why having the right st…

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#118 Eighteen Little-Known Ways To Get New Leads 7:11

2y ago7:11

7:11

Need more clients? Need new marketing ideas? Try any of these eighteen to help with your lead generation. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-…

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#117 How to Beat Social Media 9:37

2y ago9:37

9:37

Whether you love social media, or you'd prefer to have root canal instead - the way your company is using social media likely needs to be sharpened. And quite likely completely changed. This episode is not about how to run better social media ads, or how to scale your following to a gazillion influencers. It's much more important ... and more valua…

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#116 Four Billion Dollar Success Stories To Fuel You Forward 7:04

2y ago7:04

7:04

Building a successful business is a perilous journey for the chosen few. It takes a special alchemy of madness, genius and bull-headed stubborness. Bravo to you! When the going gets tough, it helps to be reminded that today's uber-successful businesses were once small, and sometimes struggling. Here are four great success stories to help keep your …

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#115 How to Master The Alchemy of Desire 8:37

2y ago8:37

8:37

Great marketing is as simple – and as difficult – as making people want what you sell. At the heart of this transaction is the element of desire. That’s what great marketing does – it makes people desire what you sell. If you understand how desire works, you can harness its power in any economy – especially a down economy. In this episode, I'll sho…

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#114 Twenty-One Ways to Use a Short Thought Leadership Book To Get More Clients 8:12

2y ago8:12

8:12

Ever thought of authoring a book? Most CEOs and Entrepreneurs have, but aren't sure how to execute or are afraid of the time commitment. Forget those excuses, if you can spare an hour of your time, that's all it can take to author your own book (seriously), and then once you have it - here is a list of some great ways to use it as your marketing MV…

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#113 The Secret of Using Evergreen Content To Triple Lead Generation 5:27

2y ago5:27

5:27

Did you know that every marketing dollar you invest in your business can be divided into two categories - it's either "marketing gas" - meaning you blow through it, like a tank of gas, and once it's used up, it's used up (for example any of your paid media costs are marketing gas - the cost of running your ads on Facebook etc.). Or the second categ…

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#112 Our 5 Favorite Kinds of Video To Use In Your Marketing 5:59

2y ago5:59

5:59

At last count, there are over thirty different kinds of video you can use to attract more clients. Many of them are not effective. These five kinds of videos certainly are. Maybe you're already using some of these videos in your marketing? If so, excellent. Ramp things up by adding in what you don't have. And if your company is new to video marketi…

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#111 The Chinese General & a Short Lesson In Strategy 3:57

2y ago3:57

3:57

Have you ever read the "Art of War?" It's one of the most powerful books about strategy - as applicable to the battleground of running a thriving business as it is to conquering countries. Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly. htt…

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#109 Why a $50 Rolex is a Really Bad Idea 5:24

2y ago5:24

5:24

Would you buy a Rolex watch for $50? Would you appreciate it as much as having a Rolex that cost $5,000? Most people definitely would not. This episode will help you understand some more pricing fundamentals so you don't unwittingly undercut your value if you offer discounts on price. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming…

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#110 Five Copywriting Mistakes & How To Avoid Them In Your Ads. 5:44

2y ago5:44

5:44

This episode details some of the biggest mistakes when it comes to writing an advertisement. Did you know that the word "copywriting" has absolutely nothing to do with copyright and everything with the art and science of writing ads that work? GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book t…

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#108 How to make people want what you sell 4:09

2y ago4:09

4:09

Having problems with your sales numbers? Missing revenue targets? This episode will help you get things back on track. Are you subscribed to Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. https://www.bolderlouder.com/marketing-gold GET MORE MARKETING & SALES TOOLS: Are you interested in be…

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#107 A little known secret of marketing to the affluent 3:29

2y ago3:29

3:29

Selling to the affluent and ultra-affluent is the holy grail of any business. Affluent clients, once won are usually the most loyal and the most profitable and refer the most. But it takes a completely different kind of marketing strategy to do this successfully. Take a listen of this episode and discover this little known secret ... Ready to scale…

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#106 The REAL (surprising) reason prospects are pushing back on your pricing 5:28

2y ago5:28

5:28

Do your prospective customers ever tell you any of these? "We can't afford you" "Wow, you're expensive" "We don't have the budget for this" "I need to think about it" "Can you give us a discount?" If they do, they're not actually telling you that they can't afford you (I explain why in this episode). What they're doing instead, is giving you some v…

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#105 The 5 digital marketing secrets no digital marketing agency will tell you 9:35

2y ago9:35

9:35

if your business relies on digital marketing to attract new clients, or if you're thinking of expanding your company's digital marketing footprint and rebranding, adding new digital platforms, or increasing your budget - you'll want to listen to this episode. It will help you ask the right questions and ensure you're maximizing every dollar and you…

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#104 If you can't read this, you might need glasses 3:53

2y ago3:53

3:53

If your business is competing in a cut-throat industry dominated by a few big players, this week's David vs Goliath story will inspire you. Discover how a few near-sighted college kids took on a multi-billion industry monopolized by a few ... and take inspiration that you can do the same in your industry. Ready to scale? Want more clients? Get your…

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#103 $170 Mac n'Cheese Please 2:30

2y ago2:30

2:30

How can the combination of perhaps the most simple ingredients of pasta and cheese be combined together to turn a three dollar dish into one that costs a hundred and seventy dollars? This episode shows you how much elasticity there really is with your pricing by using the right strategy with the right marketing ... For more marketing strategies to …

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#102 How to Use Stories to Charge Triple What Your Competitors Charge 5:04

2y ago5:04

5:04

One of the biggest marketing secrets to being able to charge higher prices, is by using something called "demonstration" to show your prospects why your company is so much better. There are many ways to use demonstration, but one of the most powerful, is through the use of a well-positioned story. This week's episode tells the story about a company…

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#101 Your Personal Branding Cheatsheet 5:50

2y ago5:50

5:50

Whether you’re the CEO of a conglomerate, the partner of a major medical practice, or an entrepreneur blazing a trail, your personal brand has never been more important than it is today. Rapper and billionaire entrepreneur Jay-Z said it perfectly all those years ago “I’m not a business man, I’m a business, man!” No matter what business you're in - …

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#100 How to Become an Expert to Your Dream Clients and Author a Good Book in 60 Minutes 7:04

2+ y ago7:04

7:04

I was going to call this 100th episode "how to make more money in your lunch break, than you did all last year" - but decided that the title should be a little more specific and less brash - but the truth is that's what a great book will do for your business. And no you don['t have to write it yourself, and yes a great book really can be written wi…

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#98 The 2022 Marketing Report - Top Trends and Predictions To Capitalize on Next Year 10:28

2+ y ago10:28

10:28

Curious about what the future holds and what the next big trends will be to win customer dollars? I reveal all in this end-of-year episode. Get your business starting the new year off right .. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you a…

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#99 The Billionaire Monk 4:24

2+ y ago4:24

4:24

Learn the backstory about one of my favorite entrepreneurs who spent twelve years living as a monk in the mountains of India before returning to the USA to build his multi-billion dollar empire. He still meditates for an hour a day every day ... and, by the way unless you live in an underground bunker and don't go anywhere, you will have definitely…

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#97 Shrimp cereal? How Not To Handle a PR Crisis in Your Company 5:35

2+ y ago5:35

5:35

Imagine sitting down for breakfast, and pouring yourself a bowl of your favorite cereal - which happens to be Cinnamon Toast Crunch. - you know, those cute dancing, talking wheat blocks on TV that are probably more parts sugar than wheat. What the heck, you can work it off in the gym. As you pour out your little squares of sugary goodness, a couple…

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#96 Kia or Ferrari? What size is your marketing engine and why you might be wasting budget on marketing gas? 12:07

2+ y ago12:07

12:07

Did you know that there are two kinds of marketing expenditure? One category of expenditure is on evergreen marketing initiatives that can be used again and again, increasing their ROI each time they're used. These evergreen marketing tools are your marketing engine. The better quality the parts, the bigger the engine, the faster you'll go. To run …

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#95 How To Build a Power Brand 8:58

2+ y ago8:58

8:58

This episode is the third in my 3-part series on branding - everything you need to know to grow a powerful brand for your business. If you haven't listened to Episode #94 and #93 yet - start with #93 first. Branding is complex. But once you break it down, the core concepts are actually surprisingly simple. Whether we're talking about Nike, Microsof…

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