En iyi The Sender podcastleri (2024)

1
Beyond A/B: The Science of Smarter Email Testing with Kath Pay 31:37

14d ago31:37

31:37

Join Kath, alongside Guy Hanson and Danielle Gallant, as she uncovers why most email testing misses the mark—and how a scientific, hypothesis-driven approach can unlock powerful insights about your audience and deliver game-changing results. Guest at a Glance: Kath Pay is a veteran email marketing expert with over 20 years of experience. She has wr…

1
Crafting Email Conversions: From Opens to Outcomes with Prerna Malik 36:00

28d ago36:00

36:00

In this action-packed episode, Prerna breaks down the core elements of high-converting email campaigns, covering everything from crafting compelling copy to removing friction points in the customer journey. She offers practical advice on leveraging social proof, optimizing CTAs, and creating behavior-based email sequences that truly drive results. …

1
How to Lose a Subscriber in 10 Emails (And What to Do Instead) 36:00

1M ago36:00

36:00

Join Guy Hanson and Danielle Gallant as they chat with guest Matthew Vernhout, Principal Email Advisor at Email Industries, to break down the common pitfalls and help you spot the difference between strategies that boost results and those that backfire. Guest at a Glance: Matthew Vernhout is the Principal Email Advisor for Email Industries. He has …

1
Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil 23:00

2M ago23:00

23:00

Carlos shares his insights on how these two channels can work together to enhance overall marketing efforts, drawing from his 16 years of experience shaping social media strategies Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply…

1
Crafting Compelling Email Content: Strategies for Success with Samar Owais 33:23

2M ago33:23

33:23

Samar reveals her top strategies for crafting emails that convert, discusses how to sidestep common mistakes, and shares her go-to tactics for building campaigns that truly resonate with audiences. Whether you're an email veteran or just starting out, this conversation will help you take your content strategy to the next level. Are you an email mar…

1
The iOS 18 Impact: What Email Marketers Need to Know About Apple’s Latest Release 35:07

3M ago35:07

35:07

In this episode of Email After Hours, we dig into iOS 18 and its ripple effects on email marketing strategies. Our expert guest is Jay Schwedelson, President and CEO of Outcome Media, and the founder of SubjectLine.com. He joins Guy and Danielle to break down what’s new, what it means for your campaigns, and how to get ahead of the curve—before the…

1
How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express 27:05

3M ago27:05

27:05

Tune in to discover how data can make or break your email strategy, and learn from Edward's most memorable experiences in navigating the ever-evolving landscape of customer relationship management. Guest at a Glance: Edward is the Senior CRM Data and Campaigns Manager at Vision Express, one of the UK’s biggest opticians. Prior to this role, Edward …

1
Email After Hours Greatest Hits: Top Email Learnings from 2024 (So Far!) 13:19

4M ago13:19

13:19

We’ve compiled snippets from our top episodes of 2024 (so far!) in this special “greatest hits” installment of Email After Hours. Looking to improve your email accessibility? Want to boost customer loyalty? Still struggling with Gmail and Yahoo’s new bulk sender requirements? In just 15 minutes, get tips and secrets to success from email experts at…

1
How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 2) 23:30

4M ago23:30

23:30

What are the rewards for implementing DMARC successfully? How will email authentication requirements continue to evolve? What role will mailbox providers, email service providers, and senders play? How will forces like AI impact an already volatile deliverability landscape? He joins Guy and Danielle to discuss all this and more! If you enjoyed this…

1
How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 1) 17:02

4M ago17:02

17:02

Should we wait around for the next email bomb to drop? No! Smart senders need to be proactive about future-proofing their programs. Luckily, Al Iverson, a bona fide email deliverability expert and the creator of the highly influential website Spam Resource, is here to give us some expert tips to stay ahead of the game. In part one of this two-part …

1
How AI is Changing the Email Ecosystem: The Risks, Benefits, and Implications 35:50

5M ago35:50

35:50

This week’s expert guest is Eric Stelle, an Email Deliverability Specialist at Mapp Digital. He joins Guy and Danielle to talk about the growing influence of AI in email marketing and the need for marketers to understand and adapt to this technology. If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follo…

1
Demystifying DMARC and BIMI: The (Plain English!) Guide to Defending Your Domains 26:48

6M ago26:48

26:48

Let’s face it: DMARC and email authentication can get super technical—and sometimes feel like alphabet soup. That’s why we’re spending 25 minutes popping the hood on DMARC (Domain-based Message Authentication, Reporting, and Conformance) and BIMI (Brand Indicators for Message Identification). Our expert guest this week is Florian Vierke, Senior Man…

1
The Elements of a Successful Email: It's Not Rocket Science...Or Is It? 27:57

6M ago27:57

27:57

Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers. While it’s easy to neglect less visible email elements in the rush to get campaigns out the door, each element needs to work together perfectly to deliver a perfect campaign. Our guide throug…

1
How Data Protection and Trust-Building Fuels Germany's Email Marketing Success 33:31

7M ago33:31

33:31

Do stricter legal requirements and sending guidelines actually lead to better inbox placement? Just ask Germany! The average German sender sees an average of 97% of their marketing emails land in subscriber inboxes (12% higher than the global benchmark) while adhering to extensive data protection laws. How do they do it? In this episode of the "Ema…

1
Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands 31:41

7M ago31:41

31:41

In a world of crowded inboxes and the never-ending battle for audience attention, email marketers need to find new ways to engage with their audiences effectively. Enter Nicholas Greatrex, Chief Marketing Officer for TFG Brands in London! He’s focused on one thing in his email marketing: delivering winning customer experiences that encourage lifeti…

1
Reading Between the Lines: The Art of Accessible Email Design and Content 19:07

8M ago19:07

19:07

Alarming fact alert: 99.97% of emails fail basic accessibility standards. Since 1 in 4 people now live with some type of disability, keeping your emails accessible isn’t just the right thing to do—it's crucial for maximum content consumption. In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer, and Developer at Skipto…

1
5 Stats Email Marketers Need to See in 2024 25:54

8M ago25:54

25:54

We know the best email marketers out there are total data junkies. So, we’re doing a deep dive into data on this episode of Email After Hours! We crunched performance data from 2.5 billion inboxes worldwide and found some surprising benchmark metrics and juicy insights email senders need to know to dominate the inbox in 2024. In this quick, 25-minu…

1
Booking a Ticket to Email Success with Ice Travel Group 30:29

9M ago30:29

30:29

Pack your bags for a travel-themed episode of Email After Hours! With the spring and summer vacation season finally on the horizon, email marketers in the travel industry are pulling out all the stops to attract would-be vacationers. But winning subscriber engagement in a saturated industry is no day at the beach. To learn how travel marketers are …

1
Navigating Yahoo and Gmail’s New Bulk Sender Rules Like a Boss 34:50

9M ago34:50

34:50

Feeling stumped by Yahoo and Gmail’s new requirements for bulk email senders? There’s plenty of misinformation floating around about what these requirements mean and how senders should adapt. To find answers, we’re going straight to the source. In this episode, we’re talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We’l…

1
Love in the Inbox: Valentine’s Day Email Strategies That Work All Year Long 26:33

10M ago26:33

26:33

Roses are red, violets are blue… Here's a special Valentine’s episode just for you! Love is in the air, and marketers are getting creative with themed promotional emails across all industries. In the United States alone, the anticipated spend on Valentine's Day this year is $26 billion. But how can email marketers ensure they send the right message…

1
Email for Entrepreneurs: Moving from Clicks to Business Conquests 23:43

10M ago23:43

23:43

If you’ve been in the email game for a while, you know that emails are so much more than just digital notes. When sent strategically, they can be key building blocks of business growth. Today, we're delving deep into the world of email marketing with a serial entrepreneur who has traded golf clubs for clickable buttons and is now acing the business…

1
Back to Basics: 5 (Free!) Email Tactics to Beat Soft Consumer Demand 27:24

11M ago27:24

27:24

As economic conditions get tougher and marketing budgets get tighter, it’s important to remember just how amazing your emails can be when you focus on the basics! Enter Jen Partin, Senior Manager of Email and SMS Marketing at Hickory Farms. (Yeah, the ones who do those amazing Cheese Balls at Christmas!) In this episode, we’ll give you practical ad…

1
2023 Unwrapped: Email Marketing's Highs, Lows, and Holiday Showstoppers 25:48

12M ago25:48

25:48

In this special hosts-only episode, we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities. We’ll revisit email’s peaks and valleys of the past year. From groundbreaking strategies that redefined marketing success to those facepalm-inducing campaign missteps, we've seen it a…

1
The Email Personalization Paradox: Striking a Balance Between Clever and Creepy 25:02

1y ago25:02

25:02

Ever feel like you’re walking a tightrope when sending personalized emails? A world where every step is a balance between creating personalized experiences and coming across as just plain creepy? This journey isn't just about tracking buying patterns; it's an intricate dance of predicting emotions, needs, and future aspirations. Enter Reena Sareen-…

1
Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee 27:08

1y ago27:08

27:08

As consumers, we’re all loyal to certain brands. Whether it's the local coffee shop that knows our order by heart, or the hotel chain that always goes the extra mile to make us feel special, loyalty is a powerful force in the business world. But in today's competitive landscape (where consumers have endless options at their fingertips), brands can'…

1
Making Moves in the Inbox: How JLL Navigates Deliverability in The Commercial Real Estate Industry 29:39

1y ago29:39

29:39

In commercial real estate, the buildings are big and the email marketing challenges are bigger. After all—it can be difficult to keep subscribers engaged when they aren’t necessarily in the market to buy office buildings every day. Enter Lola Gandara, the first-ever Head of Deliverability at JLL Technologies. Tune in as she explains how she manages…

1
The Loyalty Loop: Turning Automated Emails into Customer Loyalty Gold 23:47

1y ago23:47

23:47

Dipping our toes into the email automation pool can sometimes feel like navigating uncharted waters. On one side, there's the promise of unparalleled efficiency, and on the other, the risk of cold, mechanical interactions. The challenge? Striking a balance between genuine engagement and digital prowess. After all, it isn't just about that initial s…

1
Inbox X-Files: A Detective’s Guide to Solving Email Mysteries 22:48

1y ago22:48

22:48

Ever feel like being an email marketer is like diving into a detective novel? One where every click, open rate, or sudden drop in engagement feels like a mysterious plot twist? We’re with you. Just like any savvy detective must navigate a maze of clues, email marketers need to be armed with the right tools to decode every email mystery that unfolds…

1
ESP vs Sender: Whose Responsibility Is It, Anyway? 33:36

1y ago33:36

33:36

Ever feel like email marketing is a bit like a game of hot potato? You toss an issue to your ESP, they toss it back, and before you know it, you're in a never-ending spiral of "Not it!" To sidestep this dizzying dance—not to mention dodge those cringe-worthy email threads or unplanned Zoom huddles with your ESP—Tom Corbett, industry heavy-hitter an…

1
Oops! We Emailed Again: Turning Email Blunders into Brand Wins 26:57

1+ y ago26:57

26:57

Oops emails. We've all been there. Those embarrassing moments when a hasty typo, forgotten attachment, or premature thought is sent off to colleagues, bosses, or even an entire mailing list. In this hyperconnected age, such slip-ups are always just around the corner. But fear not: There is a silver lining to these cringe-worthy moments. With the ri…

1
Stay out of the ‘Haus: How to Avoid Being Listed by Spamhaus 31:09

1+ y ago31:09

31:09

Even the savviest senders can find themselves on a Spamhaus blocklist—and when ignored, these listings can seriously impact email performance. But remember: Spamhaus are the good guys, and they’re here to help you avoid being listed. In this episode of Email After Hours, spam slayer extraordinaire Sridhar Chandran, Anti-spam Consultant at the Spamh…

1
Guardians of the Email Galaxy: Global Deliverability Lessons from the Certified Senders Alliance 28:50

1+ y ago28:50

28:50

In a world filled with phishers, scammers, and other email villains, the Certified Senders Alliance (CSA) sets standards for the email ecosystem and enforces best practices. In other words, any sender trying to navigate the latest deliverability challenges and reach more inboxes will want to take notes on this episode. In just 30 minutes, email gur…

1
Privacy Please! How to Implement a Privacy-First Email Marketing Strategy with Anteriad 32:34

1+ y ago32:34

32:34

Put yourself in your subscriber’s shoes for a minute: How many marketing emails do you get each day? How do you choose the ones you engage with? Chances are, they’re from brands you trust. As high-profile consumer data breaches grab headlines, subscribers are growing more and more wary of how their personal information is used. It’s up to marketers…

1
Stop! It's Scammer Time 33:49

1+ y ago33:49

33:49

What’s a two-word problem that everyone faces? Scam emails. These pesky messages somehow find their way into our inboxes, promising everything from magical weight loss solutions to exotic vacations. It feels like they’re everywhere these days. We've all encountered them, and let's face it, they're hard to ignore. In this hosts-only episode, we’ll e…

1
The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley 30:12

1+ y ago30:12

30:12

The world of email marketing is changing fast, but one thing remains the same: Content is still king (or queen!). In this episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime custom…

1
New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA) 35:46

1+ y ago35:46

35:46

Consumer preferences for email are changing fast. Just a decade ago, businesses relied on broad email marketing campaigns and generalized messaging to reach wide audiences. Nowadays, this strategy is completely ineffective. Luckily, we have brand-new research from the DMA (Data & Marketing Association) that reveals what subscribers want from email …

1
Testing, 1, 2, 3: Innovative Email Testing Strategies with Auto Trader’s Sarah Jones 23:45

1+ y ago23:45

23:45

Regular testing is the backbone of any successful email program—and can be the difference between a benchmark-busting campaign and one that falls flat. Sarah Jones, Senior CRM Manager at Auto Trader, knows this better than anyone. Auto Trader is the UK's largest digital automotive marketplace. But given the influx of competitors to the space over t…

1
Why We’re Still Mad About Apple’s MPP (and How Senders Can Adapt) with Oracle’s Chad S. White 30:20

1+ y ago30:20

30:20

MPP: three little letters that are giving email marketers everywhere sleepless nights. Since Apple’s Mail Privacy Protection (MPP) was introduced in 2021, it’s had a profound effect on how senders measure email engagement. In this episode of Email After Hours, Chad S. White, a twenty-two-year veteran in the email marketing space, shares strategies …

1
Using Email to Improve the Ecommerce Buying Experience with Michael Affronti, SVP at Salesforce Commerce Cloud 24:01

1+ y ago24:01

24:01

Ecommerce has exploded over the past decade—particularly during COVID-19 when in-person retailers were forced online. Naturally, this ecommerce burst has had massive implications on the world of email. As the channels consumers can use to shop and interact with brands multiply, it can be difficult to keep the customer journey clean and consistent. …

1
Mastering Email & SMS as Complementary Forces with Karen Talavera, Founder of Synchronicity Marketing 36:49

1+ y ago36:49

36:49

Here’s an interesting tidbit for email marketers: the average smartphone user checks their phones 96 times a day. For brands using SMS marketing, that means 96 opportunities to convert subscribers—and 96 chances to alienate them when done wrong. Do you want to learn how to walk that fine line and make SMS a force multiplier for your email outreach?…

1
The Role of Empathy in Email Marketing with Kate Barrett of eFocus Marketing 24:25

1+ y ago24:25

24:25

Don’t you hate the impersonal, salesy emails that flood your inbox daily? In these turbulent times, brands must show empathy in their marketing communications to be successful. If you want subscribers’ money, start by showing you care about them—and remember, actions speak louder than words. In this episode of Email After Hours, Kate Barrett, a twe…

1
Risky Business: Navigating ESP Migrations, SMS, & Other Email Challenges with Michael Cabral, Sr. Manager, Email Operations and Strategy at J. Jill 25:11

2y ago25:11

25:11

When ranking stressful activities in a person's life, some might put transitioning your email service provider (ESP) right up there with getting married or buying a new house. If you’re one of those folks, here’s your chance to look the beast in the eye and learn how to tame it. You’ll learn about successful ESP transitions from a veteran with thre…

1
How to Automate Emails for Maximum Revenue with Jeanne Jennings, Founder and CEO of Email Optimization Shop 31:57

2y ago31:57

31:57

Episode Summary: Say your team spends hours weekly managing your company’s email campaigns, but the results are meh at best. Leadership is pushing for results, while on the other hand, running manual campaigns is eating into the team's productivity and morale. Sound familiar? Email automation might be the answer. In this episode of Email After Hour…

1
Quick Email Wins and Subject Line Secrets with Jay Schwedelson, Founder of Subjectline.com 30:29

2y ago30:29

30:29

Episode Summary: POV: You’re an email marketer in 2023. Budgets are tight, headcounts small, and leadership expectations for email performance higher than ever. Sound familiar? Get ready to take notes. In this episode of Email After Hours, Jay Schwedelson, President and CEO of Outcome Media and Founder of Subjectline.com, offers a masterclass on ea…

1
How Our Big Campaign Ended Up in the Spam Folder 31:12

2y ago31:12

31:12

Episode Summary: The spam folder is a wild place full of mail order brides, poorly written poetry, fake lottery winnings...and expertly crafted email campaigns? Unfortunately, we’re not kidding. Try as we might avoid the spam folder, there comes a time when every email marketer—deliverability experts included—discovers one of their campaigns was ba…

1
BIMI, BIMI More: How to Boost Email Engagement with Tom Bartel, SVP of Data Services at Validity 23:24

2y ago23:24

23:24

Episode Summary: Are you tired of fighting for attention in stuffed inboxes? Brand Indicators for Message Identification (BIMI) might be the answer. We know what marketers are thinking: Did we really need yet another email acronym? But BIMI is so much more than that. In this episode of Email After Hours, Tom Bartel, Senior Vice President of Data Se…

1
What’s the Deal with Email Deliverability? (And Why Everyone Gets It Wrong) 17:46

2y ago17:46

17:46

Episode Summary: In this introductory episode, Guy and Danielle discuss who they are, what makes them email experts, and some of the biggest challenges email marketers are facing (hot takes included). Listen as they dive into one of the biggest mistakes email marketers make: failing to understand and prioritize email deliverability. Tune in as they…

1
Episode 12 - Love Letters from Vietnam 29:19

8+ y ago29:19

29:19

Over the last couple of months, you've heard words and music weaving together into the true story of For The Sender: Love Letters from Vietnam. You've heard the love letters Sergeant John Fuller sent to his wife decades ago when he was stationed in Vietnam. You've heard his daughter answer those letters back in time, after finding them buried in a …

1
Episode 11 - Love Letters from Vietnam 15:34

8+ y ago15:34

15:34

In this serendipitous, full-circle episode of For The Sender: Love Letters from Vietnam, I meet a dog trainer who rescues dogs from shelters and trains them to be psychiatric service dogs for veterans. I realize that the three things I depend on also ease the burdens carried by the veterans I've met with PTSD and traumatic brain injuries. And what …

1
Episode 10 - Love Letters from Vietnam 37:47

8+ y ago37:47

37:47

In this episode of For The Sender: Love Letters from Vietnam, I'll take you with me as I walk through the barn doors of Idaho's Swiftsure Ranch and into a world where PTSD and traumatic brain injuries wilt in the shadows of some very special horses. You'll meet a Vietnam veteran who's never spoken about his time in combat and a veteran of multiple …

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