I initially had just one question prepared for today’s guest, Belinda Richards, and it wasn’t anything to do with PR. Yet we just spent over half of this interview diving into why Belinda is putting most of her marketing energy into getting newspaper articles, blog posts and even a radio show segment! And let me tell you- the information she shared…

Today’s guest has been in business for a long time- and you can tell. She is thinking outside the box with her marketing while also ensuring she has a layered approach to fill her calendar. I’m talking about Lisa Asp who beyond that, is heavily involved with PPA and ISAP so after chatting marketing she answered your questions about joining a photog…

Do you groan every time you hear another coach or podcast guest talk about the importance of phone calls or pre-shoot consultations? Then this interview will be a breath of fresh air for you! Today’s guest, Jessica Wasik, is on track to hit a quarter of a million dollars in annual revenue- without phone calls for most of her 80+ bookings a year! Sh…

I initially reached out to today's guest to chat all about her Facebook group for pet parents, and we did get into the details of that but we also covered much more because today’s guest was a complete open book! I’m talking about Allira Fontana and if you’re considering offering event photography for horse shows, the first part will certainly be o…

We’ve heard it before, business is not for the faint-hearted and today’s guest agrees. I’m talking about Alex Cearns who’s been in business for 15 years and has worked with pet photographers from all corners of the globe. We covered many topics including the usual business structures, marketing and products, but the common theme throughout was not …

Over the last few years I’ve seen how trends have changed and pet photographers around the world have introduced new business models and pricing structures. But today’s guest is the exception. She found what works for her early on, and she’s sticking to it. By pricing herself this way she is consistently hitting her averages, and attracting the typ…

We often hear educators saying that you can find clients anywhere. I know I say it, and I believe it because we really need so few clients per year that we can find enough no matter where we live- well almost. Today’s guest agrees, but she also pointed out that some markets are easier than others which is why she happily travels two hours to her cl…

Today’s guest is absolutely no stranger in this industry. She has been setting standards for pet photographers for a decade or so, but today she’s here not to talk about education, but her own journey as a pet photographer and the changes she’s made throughout the years in order to meet her business goals. I’m talking about none other than Nicole B…

I’ve spent a lot of time increasing my SEO knowledge over the last 12 months and I can tell you first-hand that eventually it all pays off..! Even still, there’s always something more to learn, particularly in the ever-changing space of SEO. Today’s guest, Claire Lauer helps photographers rank higher on Google to increase organic bookings and in th…

Today’s guest, Gabi Leon of Gavriella Pet Photography, moved to the U.S. 4 years ago. In the lead up to her move she laid as many foundations as possible to be ready to hit the ground running. Since then, she’s stayed focused on her goal which is to offer a high-end luxury photography business and build a million dollar business. She isn’t quite ge…

Today’s guest launched her dog sports photography business in late 2019.. Within months the 25 upcoming events she’d booked had all been canceled due to covid. Having quit her career job, she was forced to pivot and spend most of 2020 learning as much as she could to relaunch as a pet portrait photographer. Implementing everything she learned, her …

When today’s guest moved cities, continuing her landscape photography as her primary income felt impossible without local connections. She considered the contacts she did have and realized they were in the dog world. Combining her love for dogs with her love for nature, Kim Hoshall utilised these contacts to launch a pet photography business. She’s…

This week’s guest found herself with a quiet start to the year after her biggest lead generator, a local event was cancelled right before she was taking time off for an overseas trip. I’m talking about a returning guest to the show, Ina Jalil who instead of allowing herself to mellow in stress, invested in more coaching and took action. Fast forwar…

I initially asked today’s guest on the show when I learned about his super successful truck studio and we did talk about it, but he also shared so much else including what gave him the confidence to take out a loan to build this business. I’m talking about Ryan Erickson who last year, in his first year of full time business turned over more than $2…

How does an $8500 average sale sound to you with a cost of goods of just 5%. That is reality for today’s guest who deliberately moved their studio location to be in a town that aligns with their studio brand. I’m talking about Kim of Kimberly Sarah Photography. She joined us back in season five to share all things client experience and I’ve got her…

For most of us pet photographers, we have to have a strong, layered marketing plan in order to get consistent bookings. But what if your website did all the heavy lifting for you? For today’s guest, Angie Rose, that’s exactly the case. Her marketing budget is almost exclusively spent on a her content creator who does all her blogging, which she adm…

Today’s guest has over 25 years of experience as a pet photographer. Back when she started, pet photography basically didn’t exist. A lot has changed in the photography world since then, but as you’ll hear, a lot of things haven’t really either. I’m talking about Margaret Bryant of Bryant Dog Photography who started out shooting dog sports on film …

It’s been just over a year since today’s guest launched her pet photography business. She spent 2022 learning all about business and hit the ground running in 2023. She’s proof that actioning what you learn is the only way to meet your goals. Tune in to today’s episode to hear all about the marketing strategies that worked and didn’t, to get this p…

What if I told you that it’s possible to be completely fully booked thanks to past clients either returning or referring? That is the reality for today’s guest, who clearly doesn’t do things in halves! A quick look at either his Instagram or Website is proof of that with stunning images, useful information and beautiful design so it isn’t a surpris…

Despite this interview being with one of the world’s best equine photographers, it’s not about horse photography at all! Instead, Shelley and I dived deep into the editorial world. If you have your own stock library of images, this might just be a great way to add some passive income to your business. Shelley shared exactly how she finds these clie…

The Pet Photographers Club podcast is back for 2024 and if like me, you’re taking advantage of this quieter season to update your website and put a blog strategy in place to get you closer to position one on Google, then today’s episode couldn’t be better timing for you. Late last year I decided to hire a PR consultant for my new photography busine…

Today’s guest is the proof that following what makes you happy, can also lead to financial success. She’s big on diversifying and multiple income streams, but her main business is helping fellow pet photographers improve their craft, which aligns perfectly with the lifestyle she has. I’m talking about Emily Abrahams of Inspawration Photography and …

Today’s guest has been a working photographer for almost 20 years. She started out in weddings in the UK and switched to portraits when she moved to South Africa. Fast forward to today, she’s reworked her pricing structure to ensure her business is profitable with the 150 clients per year she shoots for, 80% of which are pet shoots. I’m talking abo…

I’ve asked many photographers what they’d do to start their business if they moved to a new place.. And today’s guest has actually done it. She completely transformed her business from shoot and burn family photography in South Africa, to a profitable, full-service specialised pet photographer in New Zealand. She studied and implemented what she le…

Are you blaming the economy, or the Facebook algorithms for your lack of leads and clients? The tough love in this episode with Johl Dunn is for you. There was lots of real talk, and actionable ideas shared by Johl who ran a photography business for 22 years- pre-Facebook, through the GFC and during Covid too. WE COVERED: What is mindset Examples o…

Today’s guest started her business just before the Pandemic. She utilised the time through Covid to lay strong foundations for her business and hit the ground running when the world opened back up again. She uses direct marketing with giveaways to book clients year round and from those strategies has an average sale of around $2800 and her highest …

Do you feel like your work isn’t good enough, or you have too much competition and you’re unsure of how to stand out or why a client should choose you? In today’s episode with Karinda Kinsler we discussed the real reason clients book you, and in the members half of the episode we delved deep into how you can truly connect with those clients to grow…

As if niching into pet photography isn’t a defined enough market, today’s guest, Kristen Murray has gone even more specific and has created three sub-niches that she serves; bird hunts, underwater dogs and fall adventures- and it is working! Her clients are spending multiple thousands for wall art and box sets or albums, and better yet, she enjoys …

We’ve all seen the popularity of video increase through social media over the last couple of years, but what about video for a more permanent solution? Something not only to be viewed once and posted as a Reel or Tik Tok, but to be held onto closely as a beautiful keepsake to refer back to time and time again. That’s what today’s guest, Andrea Fleu…

Today’s guest is a videographer turned pet photographer after documenting his mum's senior dog for the last 6 months of her life. Fast forward to today, his website is ranking page one of Google in the highly competitive London market, and his layered marketing approach converts super well thanks to a refined enquiry process. I’m talking about Alex…

Today’s guest studied photography in college but gave it up after a professor convinced her that she lacked creativity. Fast forward a decade or two, and she not only has a successful full-time pet photography business, but she’s also embracing all that AI offers as a creative outlet! I’m talking about Carol Arscott and no matter if the world of AI…

I never quite understood the exact role of a financial planner. I mean, I have an accountant? Don't they basically cover the same thing? Do I also need to pay another finance person? In today's show, that question, among many others were answered. And look, I know finances aren't usually a crowd favourite topic among us creatives, but I did get an …

The International Pet Photographer of the Year Awards is the biggest of its kind! It was hosted by us here at The Pet Photographers Club until last year, and it's now under new management with Unleashed Education as the host. They've introduced a few changes which will ensure the competition can continue into the future and so this week I had Craig…

Our guest today, Jeff Brown started his photography career in the defence force which gave him many opportunities. One of which was photographing the queen which of course he used as part of his branding message on his website when he ran his own studio. Today he spends his time helping other photographers grow their business. In today’s episode, w…

You’ve heard it a thousand times before.. “add personality to your website” but.. What does that even mean other than saying “Hey I’m your wine-loving pet photographer?”.. Well today’s interview with Austrian based elopement photographer and copywriter extraordinaire, Mariah Wall has got you covered. WE COVERED: How to get started with improving co…

Do you always here that one of the best marketing avenues is to attend dog-friendly events to get in front of the right audience.. But, there aren’t any around you.. Or not enough? Then tune in to today’s episode to hear how our guest created her own dog day out, and it wasn’t even as overwhelming as that sounds! WE COVERED: Why Kelly got into pet …

You are in for a real treat with today's episode- John runs not one, but two studios, and over the last couple of years has focused his marketing to become known as an expert pet photographer, despite offering other genres and today, 70% of his million dollar revenue comes from pet photography! It is a not-to-be-missed, long interview so pop your h…

If the horse world intrigues you.. But you’re not quite sure about offering equine portraits, do not miss this episode with two of the world's most respected equine photographers, Emily Hancock and Hannah Freeland of Training Barn. We discussed if and how a pet photographer can also offer horse photography but then we went well and truly beyond tha…

How would you like to have repeat clients, purchasing only digitals, coming back to you multiple times per year? That’s what your calendar can look like as a commercial pet photographer. Today’s guest, Rowan Williams has a background in high level marketing and brand management- and today uses that knowledge to successfully offer commercial pet pho…

Todays guest is Chris Miller, one half of the husband-wife team behind MIL Pet Photography in the UK. He photographs 30 clients a year as his version of semi retirement and in todays episode he shared why it’s worth setting up LinkedIn for your pet photography, and finding a couple of minutes a day to dedicate to the platform. WE COVERED: Working a…

Today’s guest, Mareike Konrad was one of Europe’s first, if not the first, professional pet photographer. She started her business 12 years ago doing what most of you are doing today- selling digital only packages at unsustainable prices. She quickly realized that in order to put food on her table, something had to change. After reaching out to new…

If you’re interested to know if you can run a profitable pet photography business part-time, today’s guest, Hanako Soncini is sure to inspire. She is Swiss, living in Canada, working full time as a teacher and on top of that, shooting for 30 paying clients a year- mostly only in the Summer break! She spends winter working on her marketing plan and …

If you are feeling like you’re stuck in an echo-chamber of information, today’s guest is sure to show you a different way. I’m chatting with german photographer Anika Lauer. She started off as a wedding photographer, then transitioned into pets and opened a studio space which she shares with a newborn photographer, even though she is now combining …

Did you know that photographers are three times more likely to experience mental illness than the general population? We’re kickstarting Season 14, and the podcast for 2023 with a conversation around this very important topic with Jessica McGovern from That Tog Spot who not only shares her own experiences, but has also extensively researched Mental…

Today’s interview topic might not excite you- but it certainly is a useful one! We’re talking insurance. I learned from personal experience the importance of a good insurance policy, you’ll hear all about that and how luck was on my side in the interview! Other than my story, you’ll learn what means what in your policy and about the application for…

Are you selling digital only but would love to sell more product? Or perhaps you offer product but you find you can’t sell it? In today’s episode I chatted all about selling product with Maggie Robinson. We also covered the impact of booking a shoot for yourself, how her background in sales helps her in photography and the benefit of IPS that no on…

Are you guilty of seeing a particular dog pose or expression on Instagram and wanting to capture it too, before really stopping to think if that was a nice experience for the dog or not? Today’s episode might make you uncomfortable but I challenge you to take a listen and then keep in mind all that you hear during this episode, for your future phot…

As pet photographers we are always looking for ways to give our clients a reason to stop saying “I’ll book that shoot.. One day”.. And instead, book now. Indian pet photographer, Prathima of Pawparazzi Pet Photography looked deep into the values of her culture to find a way to do just that - and it’s something that’s right in front of us and can ea…

Does it feel like every business around you is somehow switching to a subscription model except us pet photographers? All our software, education, even our own dogs food can be purchased on subscription. How would you like to jump on board this trend and improve your cash-flow? Today’s guest took inspiration from another photographer to launch an o…

Do you feel like you’re always chasing your tail? Like there’s always a huge to-do list and you just can’t get on top of it? You know you need a better system but implementing it is a whole other to-do list? If that all sounds familiar, tune in for today’s episode with Kim Hamblin where she shares actionable advice as we break down all the systems …