En iyi The Marketing Society Podcast podcastleri (2024)

1
Switching from radio to digital through favourite content 22:33

4d ago22:33

22:33

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc., the key to doing so was combining creative and analytics with the unique sonic elements of her business. Tune in to the latest Shiny New Object Podcast to hear about audio and digital mark…

1
The Whole Marketer Ep120 - Impact with guest Scott Morrison 43:05

5d ago43:05

43:05

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeholders and externally with our markets, customers and consumers. Abby is joined by…

1
Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director 47:17

5d ago47:17

47:17

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey ESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S? In this episode we speak to Beth Knight, a leading figure in social impact and sustainability, with over 15 years’ experience in purpo…

1
Why organisations need to align sales and marketing 22:14

11d ago22:14

22:14

Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative effectiveness, says Patrick Janssen, Partner Marketing Manager at Cisco. Listen to his interview on the Shiny New Object Podcast to learn more cohesion between business units and the advantages this …

1
The Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley 29:33

11d ago29:33

29:33

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast. Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda – gaining buy-in and alignment on our strategy and vision is imperative to gain suppo…

1
Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novell 38:57

18d ago38:57

38:57

“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We absolutely loved that take from Sandy Skees, Purpose and Impact Global Lead at Porter Novelli. We’ve wanted to talk to Sandy for some time since we came across their research on the ‘Intention – A…

1
AI & Content Creation for All Marketers 24:35

18d ago24:35

24:35

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget marketing leaders. She also admires its ability to help us brainstorm new and exciting ideas to life. On the latest Shiny New Object Podcast episode, hear how Marie uses AI, as well as her advi…

1
Unofficial Partner - Cause and Effect: Sponsorship's Attribution Problem 50:48

22d ago50:48

50:48

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business. The digital era was supposed to solve this puzzle. But it might have made it worse. To discuss this big question are Tom Smith and Charlie Boss. Tom is Chief Product Officer …

1
Taking TV insights into data-driven marketing 23:11

25d ago23:11

23:11

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at Just Eat Takeaway.com. Tune in to the latest Shiny New Object podcast to find out how going offline and talking to people, unfiltered, can improve marketing and unlock creative value. The Shiny New Objec…

1
Distilling the future of marketing with Diageo insights 35:31

1M ago35:31

35:31

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.…

1
The Whole Marketer Ep118 - Challenger brands with guest Kerttu Inkeroinen 29:13

1M ago29:13

29:13

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a consumer need that’s not currently being met. Commonly challenger brands seen as the ‘und…

1
Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues 59:46

1M ago59:46

59:46

“If you can change how people spend their money, you can change the world.” Social Impact, sustainable business, creative ideas and changing behaviours, these are just some of the areas that we explored with Chris Baker, strategist turned entrepreneur and CEO of Serious Tissues. With behavioural science sitting behind so many successful business mo…

1
Unofficial Partner -Good energy? The sponsor powering Luton's Premier League story 52:18

1M ago52:18

52:18

You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season. But there's so much more to the company than that. Luton and Utilita have partnered since 2015, back when the club was still in the fourth tier, becoming front-of-shirt sponsor in February 20…

1
B2B Marketing Innovation For Future Creative Success 18:08

1M ago18:08

18:08

Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more exciting and effective than ever. Find out about the B2B push & pull approach and more data driven marketing tips on the latest episode of the Shiny New Object podcast. The Shiny New Object po…

1
The Whole Marketer Ep117 - Inclusive leadership with guest David McQueen 34:51

1M ago34:51

34:51

Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership. David is a respected international speaker, executive coach, board facilitator and podcaster, passionate about helping others to explore how best lea…

1
Uncover channel-less marketing for better audience targeting 20:17

2M ago20:17

20:17

In the latest episode of the Shiny New Object podcast, Natalia Horvath, former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, explores the intersection of analog and digital marketing and tells us why channel-less strategies are the future. Find out why human connections and biology should guide marketers, why we…

1
The Whole Marketer Ep116 - Responsiveness with guest Anna Henwood 28:55

2M ago28:55

28:55

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs. Abby’s guest expert is Anna Henwood, who has previously led global mark…

1
Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club 41:40

2M ago41:40

41:40

Did you know that 20% of the world's fish and meat is consumed by our pets? We didn’t… and so yet again, the learning curve continues. We love having conversations with amazing brands who are pioneering, disrupting the norms and thinking outside the box with a focus on delivering social and environmental impact. Food security, the impact of food pr…

1
Marketing, AI, and globalised points of view 26:20

2M ago26:20

26:20

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set aside for marketers to focus on more profound outputs and on the work that will make their brand stand out. On the latest episode of the Shiny New Object, find out how multilingualism makes y…

1
Behind the Awards: Cristina Diezhandino, Inspirational Marketing Leader of the Year 28:16

2M ago28:16

28:16

Following the presentation of Inspirational Marketing Leader of the Year at our Annual Dinner in 2023, Cristina Diezhandino, Diageo's Chief Marketing Officer is joined by David Muldoon, Vice President, Strategic Advisory at MediaLink. Cristina discusses her career journey and experience working with global brands across different markets and provid…

1
Diving into data & boosting marketing curiosity with AI 29:41

2M ago29:41

29:41

Tina Tonielli, US and North American Lead, Consumer and Business Insights and Analytics, at Haleon, talks about balancing automation and manual data analysis, using AI as a supercharger for curiosity, and preparing for an uncertain future on the latest episode of the Shiny New Object podcast. The Shiny New Object podcast is a production of Automate…

1
The power of entrepreneurial thinking for brands: Episode 1 23:44

2M ago23:44

23:44

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock. Episode 1 This episode explores how entrepreneurial thinking, or challenging the best of start-up energy, can benefit any brand, whatever the size Start ups are having a real moment in the spotlight- agile, fast and able…

1
Data deep dive: Choosing what's relevant & avoiding shiny new objects 22:03

2M ago22:03

22:03

Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must marketers implement to excel in this domain? Nendra van Wielink-Mohamed, the Associate Director of GCOE Global Media at the Kraft Heinz Company, emphasises the importance of sifting through the wea…

1
Unofficial Partner - The Buy Side - MoneyGram and F1 49:58

2M ago49:58

49:58

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Our guest is David Paro, Head of Global Sponsorships at MoneyGram, the financial services company which became the title sponsor of the HaasF1 team in 2022. So this is a conversation that takes us inside the business of Formula One, the sponsor's v…

1
The Whole Marketer Ep115 - Marketing Effectiveness with guest Dr Grace Kite 41:54

2M ago41:54

41:54

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to the business. Joining Abby – to discuss one of her favourite topics – is Dr Grace Kite, award-winning founder of data analytic consultants, Magic Numbers. Dr Grace is a speaker, M…

Dinlemeye Değer Podcast'ler

The Marketing Society Podcast

Dinlemeye Değer Podcast'ler

1
The Marketing Society podcast

The Marketing Society podcast

1
Switching from radio to digital through favourite content 22:33

1
The Whole Marketer Ep120 - Impact with guest Scott Morrison 43:05

1
Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director 47:17

1
Why organisations need to align sales and marketing 22:14

1
The Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley 29:33

1
Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novell 38:57

1
AI & Content Creation for All Marketers 24:35

1
Unofficial Partner - Cause and Effect: Sponsorship's Attribution Problem 50:48

1
Taking TV insights into data-driven marketing 23:11

1
Distilling the future of marketing with Diageo insights 35:31

1
The Whole Marketer Ep118 - Challenger brands with guest Kerttu Inkeroinen 29:13

1
Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues 59:46

1
Unofficial Partner -Good energy? The sponsor powering Luton's Premier League story 52:18

1
B2B Marketing Innovation For Future Creative Success 18:08

1
The Whole Marketer Ep117 - Inclusive leadership with guest David McQueen 34:51

1
Uncover channel-less marketing for better audience targeting 20:17

1
The Whole Marketer Ep116 - Responsiveness with guest Anna Henwood 28:55

1
Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club 41:40

1
Marketing, AI, and globalised points of view 26:20

1
Behind the Awards: Cristina Diezhandino, Inspirational Marketing Leader of the Year 28:16

1
Diving into data & boosting marketing curiosity with AI 29:41

1
The power of entrepreneurial thinking for brands: Episode 1 23:44

1
Data deep dive: Choosing what's relevant & avoiding shiny new objects 22:03

1
Unofficial Partner - The Buy Side - MoneyGram and F1 49:58

1
The Whole Marketer Ep115 - Marketing Effectiveness with guest Dr Grace Kite 41:54

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